Group 1 - The 15th National Games will be grandly opened in Guangzhou on November 9, 2025, serving as a significant opportunity to promote national fitness and high-quality development of the sports industry [2] - The first batch of "city partners" in Guangzhou has been announced, with the high-end sports outdoor apparel brand Biyinlefen becoming a "super partner" [2] - Biyinlefen's chairman expressed that the partnership reflects the company's recognition and aims to enhance strategic cooperation with the city, contributing to the success of the National Games [2][3] Group 2 - The hosting of the National Games is expected to bring substantial development opportunities to Guangzhou [2] - Biyinlefen plans to leverage the momentum of the National Games to organize city landmark fashion shows and forums, promoting the integration of fashion with sports and technology [2] - The chairman of Biyinlefen expressed hopes for athletes to perform at their best and acknowledged the efforts of all those involved in the National Games [3]

Core Viewpoint - The partnership between Bi Yin Le Fen and Guangzhou signifies a deepening collaboration aimed at enhancing the city's economic development and showcasing the brand's strength in the high-end sports outdoor apparel sector [2][3] Group 1: Company Overview - Bi Yin Le Fen, established in 2003, has evolved into an international group with multiple brands, rooted in Guangzhou, benefiting from the city's favorable business environment and strong industrial foundation [2] - The company aims to leverage its advantages in international resource integration and high-end brand management to contribute to Guangzhou's urban development and modern industrial system [2] Group 2: Partnership Details - The collaboration is part of Guangzhou's initiative to engage local enterprises as "city partners," reflecting a symbiotic relationship between the city and its businesses [3] - Bi Yin Le Fen plans to utilize the momentum from the upcoming 15th National Games to organize city landmark events and fashion forums, promoting the integration of fashion with sports and technology [2][3] Group 3: Future Aspirations - The company envisions contributing to the creation of a high-quality urban lifestyle and positioning Guangzhou as an international fashion capital through its initiatives [2] - The partnership is expected to enhance the visibility of Chinese high-end sports outdoor fashion and culture on a global stage [3]