Core Insights - Traditional brands like Dahuamen and Yueshengzhai are actively innovating to attract younger consumers by exploring new consumption scenarios such as leisure, health, and barbecue [1][4][11] - The introduction of ready-to-eat and pre-packaged products is a key strategy for these brands to meet the convenience demands of modern consumers [4][9][12] Group 1: Company Innovations - Dahuamen has a market share exceeding 40% in Beijing and is expanding its product line to include nearly 100 types of ready-to-eat dishes, such as pig stomach chicken and braised pork [4][9] - The company is leveraging its traditional expertise to create healthier options, including low-calorie and high-protein foods, which have received positive feedback from consumers [9][12] - Yueshengzhai is adapting traditional dishes for modern consumption, offering portable snacks like fried lamb and beef in convenient packaging for on-the-go eating [11][12] Group 2: Market Trends - The ready-to-eat food market is experiencing rapid growth, driven by consumer preferences for convenience and health [9][12] - The barbecue ingredient market is also seeing explosive growth, prompting the launch of over 40 new products this year by Dahuamen [7] - The trend towards healthier eating is reflected in the introduction of vacuum-sealed, slow-cooked meats that retain 95% of protein, appealing to fitness enthusiasts [12]