Core Viewpoint - The event held on October 26 at Beijing Xinfadi Agricultural Products Wholesale Market aimed to promote high-quality agricultural products from Gaoyou, enhancing their presence in the capital market [1] Group 1: Event Overview - Gaoyou's agricultural and cultural tourism department organized nearly 100 professional cooperatives and sales enterprises to showcase local premium agricultural products [1] - The event is part of a broader strategy to push Gaoyou's specialty agricultural products into Beijing, targeting a significant consumer market [1] Group 2: Market Impact - Xinfadi Agricultural Products Wholesale Market supplies over 80% of Beijing's agricultural products, making it a crucial distribution hub for high-quality agricultural goods [1] - The initiative aims to establish a direct connection between production and sales, ensuring that Gaoyou's products reach consumers in Beijing effectively [1] Group 3: Brand Development - Gaoyou has developed three major brand industries: Gaoyou duck eggs, Gaoyou shrimp, and Gaoyou hairy crabs, focusing on enhancing the local agricultural industry [1] - The promotion of these brands is intended to integrate Gaoyou's flavors into the daily lives of Beijing residents, represented by their "vegetable baskets," "rice bags," and "fish plates" [1]

Core Insights - The article highlights the successful implementation of a local specialty market at Yangzhou Taizhou International Airport during the peak travel period of the Mid-Autumn Festival and National Day, enhancing the travel experience by integrating local food culture with air travel [1][4] Group 1: Event Overview - The "Taste of Gaoyou" specialty market featured 11 local businesses showcasing products such as hairy crabs, large shrimp, and various local snacks, attracting significant traveler interest and generating nearly 2000 transactions over the event period [1][4] - The market operated for 5 hours daily, allowing travelers to experience local culinary culture while waiting for their flights, transforming idle time into a vibrant shopping experience [1][4] Group 2: Traveler Engagement - Travelers actively participated in the market, with one customer ordering 100 units of a local specialty after being drawn in by its aroma, demonstrating the appeal of fresh, locally sourced products available at the airport [2] - A Northeast travel group also expressed enthusiasm for the local snacks, with some members purchasing up to 30 boxes, indicating a strong demand for regional specialties among travelers [2] Group 3: Business Impact - The event provided local businesses with a platform to reach a broader audience, facilitating direct sales and establishing potential long-term partnerships with airport merchants [2][4] - The integration of local specialties into the airport environment not only boosted sales but also enhanced brand visibility for participating companies, creating a win-win situation for travelers, businesses, and the airport [4] Group 4: Future Plans - The airport plans to continue exploring the integration of regional culture and specialties into its offerings, aiming to enrich the travel experience and transform the airport into a cultural hub [4] - Future initiatives will focus on incorporating more local elements from surrounding areas, further enhancing the connection between air travel and regional culture [4]