约2万人参加， 清远市农业农村 局组织10家优质 企业参加了活 动。 主活动现场 深圳作为大湾区 主要城市之一， 其食材主要靠外 地供应。据公开 数据显示，深圳 作为人口超2000 万的超大城市， 其团餐行业(含 企事业单位，学 校，医院等集中 供餐)的食材日 均消耗量巨大， 深圳市团餐从业 人员约40万人。 农产品营销渠道 向深圳团餐领域 积极开拓团餐市 场！助力清远优 质农品向大湾区 市场纵深推进_ 南方+_南方plus 2025年12月16 日-18日，由深 圳市团餐行业协 会主办的深圳市 团餐行业协会 2025食材展暨深 圳团餐十周年庆 典系列活动在深 圳国际会展中心 隆重举办，本次 活动邀请了全国 相关行业协会、 政府领导、行业 组织及餐饮企业 源非常丰富，孕 育出了许多特色 鲜明、品质优良 的农产品，清远 五大百亿农产品 便是其中的典型 代表。 拓展具有重要战 略意义。 展会现场 清远位于巍巍南 岭和清秀北江交 汇处，山清水 秀、气候温和， 雨水丰沛、土地 肥沃，粤港澳大 湾区的8000多万 都市人群，一直 把清远当作最 大、最美的"后 花园"。正是得 益于此般优越的 自然环境，清远 市的农业产业 ...

Core Points - The "Huai Ji Taste" Carnival will take place on December 19-20, 2025, featuring local specialties and culinary competitions [2][3][5] - The event aims to promote high-quality agricultural products from Huai Ji to broader markets, leveraging the regional public brand [5][20] - The carnival will serve as a platform for showcasing agricultural products from the Guangdong-Guangxi-Hunan region, enhancing collaboration and resource sharing [6][7][19] Event Highlights - The event will kick off with a performance of Huai Ji's intangible cultural heritage dance, followed by the release of the "Huai Ji Taste" group standards [10][11] - A culinary competition between chefs from Huai Ji and Shunde will feature local ingredients, allowing attendees to taste different culinary styles [12][13] - Interactive experiences will include demonstrations of traditional food-making and crafts, enhancing community engagement [14][15] Strategic Importance - The carnival signifies the beginning of strategic cooperation between Huai Ji and the southwestern region, aiming to elevate the distribution of green agricultural products [20][21] - The event will facilitate precise matching of agricultural production and sales, contributing to farmers' income and consumer service upgrades [21][22] - Overall, the carnival represents a vibrant practice of regional coordinated development through cultural exchange and industry collaboration [23]

Core Viewpoint - The event held on October 26 at Beijing Xinfadi Agricultural Products Wholesale Market aimed to promote high-quality agricultural products from Gaoyou, enhancing their presence in the capital market [1] Group 1: Event Overview - Gaoyou's agricultural and cultural tourism department organized nearly 100 professional cooperatives and sales enterprises to showcase local premium agricultural products [1] - The event is part of a broader strategy to push Gaoyou's specialty agricultural products into Beijing, targeting a significant consumer market [1] Group 2: Market Impact - Xinfadi Agricultural Products Wholesale Market supplies over 80% of Beijing's agricultural products, making it a crucial distribution hub for high-quality agricultural goods [1] - The initiative aims to establish a direct connection between production and sales, ensuring that Gaoyou's products reach consumers in Beijing effectively [1] Group 3: Brand Development - Gaoyou has developed three major brand industries: Gaoyou duck eggs, Gaoyou shrimp, and Gaoyou hairy crabs, focusing on enhancing the local agricultural industry [1] - The promotion of these brands is intended to integrate Gaoyou's flavors into the daily lives of Beijing residents, represented by their "vegetable baskets," "rice bags," and "fish plates" [1]

Group 1 - The event held in Beijing aimed to connect the supply chain and introduce local specialty agricultural products from Gaoyou, such as Gaoyou duck eggs and shrimp, to the Beijing market [1] - The New Fa Di market plays a crucial role in supplying over 80% of agricultural products to Beijing, making it a strategic hub for Gaoyou's agricultural products [1] - Key products showcased included Gaoyou duck eggs, shrimp, and rice, with several other local specialties attracting attention from buyers and citizens [1] Group 2 - Gaoyou has established 16 Chinese geographical indication trademark agricultural products and 3 national geographical indication products, with several included in national promotion lists [2] - The establishment of a "Gaoyou Quality Agricultural Products Supply and Marketing Base" at New Fa Di market and the hiring of four agricultural experts for strategic development indicate a strong preparation for market entry [2] - The New Fa Di market has committed to creating a "green channel" for Gaoyou agricultural products, promoting them through both online and offline channels to ensure stable supply to the Beijing market [2]

Core Points - The Shandong Supply and Marketing Trade Circulation Enterprise Alliance was established on September 12-13, marking a new phase in the joint development of the trade circulation sector within the provincial supply and marketing system [3][5] - The alliance consists of 20 founding units and 100 member enterprises, aiming to create a cooperative procurement platform through collaboration and digital management [3] - The event focused on building a centralized procurement platform to enhance the efficiency of agricultural product distribution channels, promoting the "Lu Supply" brand [3][5] Summary by Sections - **Establishment of the Alliance** - The founding conference of the Shandong Supply and Marketing Trade Circulation Enterprise Alliance was held on September 12, where the founding units and member enterprises were approved [3] - The alliance aims to leverage the strengths of the provincial supply and marketing system to foster cooperation and enhance procurement efficiency [3] - **Event Highlights** - The event showcased the advantages of the agricultural product supply chain within the provincial supply and marketing system and the operational achievements of the Jinan Smart Agricultural Trade City [3] - A theme of "building a centralized procurement platform to facilitate smooth production and sales channels" was emphasized during the event [3] - **Impact on Agricultural Products** - The successful hosting of the event is expected to create efficient channels for agricultural products from production to consumption, enhancing the flow of goods in rural markets [5] - The initiative aims to position supply and marketing system enterprises as a "national team" in the rural commodity market [5]

Group 1 - The 2025 "Gui Brand" agricultural product promotion event was held in Changchun, Jilin Province, during the 24th China Changchun International Agricultural and Food Expo, with a signed amount exceeding 450 million yuan [1] - Guangxi has successfully developed ten major characteristic industrial clusters, including grain and oil, sugar, and fruits, becoming known as the "sugar jar," "vegetable basket," and "fruit plate" of China, with a total output of garden fruits exceeding 33 million tons, accounting for about one-seventh of the national total [1] - Jilin is recognized as China's "big granary" and "big meat warehouse," famous for its specialty agricultural products such as corn, rice, and deer antler [2] Group 2 - The event aimed to invite merchants from Jilin and other provinces to participate in the second Guangxi International Agricultural Expo in Nanning in November, promoting a mechanism for agricultural product supply and demand connection between provinces [2] - Six companies from Guangxi, including Dongyun Agricultural Investment Co., Ltd. and Daqiyuren Food Co., Ltd., reached cooperation intentions with six companies from Jilin, including Jilin Jinhe Agriculture Co., Ltd. and Jilin Huaxi Agriculture Technology Co., Ltd. [2]

Group 1 - The 2025 National Agricultural Products Production and Marketing Conference was launched in Nanchang, Jiangxi, aimed at helping high-quality agricultural products expand their sales channels and support farmers' income and rural revitalization [1][2][3] - The conference includes four centralized procurement activities across eastern, western, southern, and northern regions, with over 2,000 leading agricultural enterprises and more than 20,000 types of specialty agricultural products participating in the eastern region [1][3] - Over 600 large commercial circulation enterprises attended the event for inspection and procurement [1] Group 2 - A Shandong food company showcased eight products, including ginger and garlic processed items, to enhance product visibility and expand domestic sales channels [2] - The conference strictly screened suppliers and buyers, gathering high-quality resources to provide strong endorsement for agricultural product brands [2] - Since 2018, the Ministry of Commerce has organized a series of national agricultural product production and marketing matching activities, conducting over 3,300 matching events and procuring nearly 100 billion yuan worth of various agricultural products by the end of 2024 [2]

Core Insights - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives aimed at enhancing production and sales connections [1][2] Group 1: Current Initiatives - The Ministry has organized over 3,000 events for the Chinese Farmers' Harvest Festival in 2024, which is expected to drive agricultural product consumption by over 30 billion yuan [1] - The Ministry is facilitating the introduction of local specialties into major urban areas, showcasing thousands of products and creating a robust buying and selling atmosphere [1] - A total of 36 major cities are participating in agricultural product promotion actions, with large e-commerce platforms setting up dedicated sections for local specialties and conducting live-streaming events to support farmers [1] Group 2: Future Plans - The Ministry plans to expand agricultural product consumption channels by leveraging holiday and agricultural festival markets, including live streaming and food tasting events to enhance consumer experience [2] - High-level exhibitions will be utilized to organize purchasing and sales activities, creating a multi-layered platform for production and sales connections [2] - Local specialties will be integrated into various events, including sports, to promote consumption and enhance local agricultural product visibility [2]

Core Viewpoint - The Guangzhou Supply and Marketing Cooperative system has successfully facilitated the sale of over 2.6 million pounds of lychee, significantly increasing farmers' income during the peak lychee harvest season [4][12][36]. Group 1: Sales and Marketing Strategies - The cooperative has utilized both online and offline channels to promote lychee sales, including live streaming and direct sales events [5][9][27]. - A special live streaming event was held in collaboration with major companies like Sinopec and China Unicom, attracting nearly 10,000 online viewers [7][8]. - The cooperative has implemented a comprehensive "Protect Lychee" initiative, ensuring freshness from planting to sales through cold chain logistics and direct supply to consumers [14][19][36]. Group 2: Collaboration and Community Engagement - The cooperative has engaged with various organizations, including labor unions, to enhance the sales of lychee, resulting in over 57,000 pounds sold through direct agreements with farmers [22][27]. - Cross-regional collaborations have been established to expand the market for Guangdong lychee, including a partnership with a company in Kashgar to transport 3,000 pounds of lychee [30][31]. Group 3: Innovative Sales Models - The cooperative has developed a multi-faceted sales model that includes live streaming, platform sales, and offline experiences, effectively linking consumers with local farmers [10][9][36]. - In the Conghua District, the cooperative has set up 15 convenient purchasing points to facilitate quick and precise sales connections [16][17].

Group 1 - The second "Green Quality Agricultural Products into Thousands of Homes" supply and demand docking meeting in Nanjing was held on June 30, 2025, with participation from 32 financial institutions and agricultural enterprises [1] - Various green quality agricultural products, including rainbow tomatoes and premium rapeseed oil, were showcased, featuring 155 types across nine categories [1] - The "Food Gift Qinhuai" and "Jinling Flavor Rice" brands led the display, highlighting local agricultural products and their unique qualities [1] Group 2 - A collaboration between China Merchants Bank Nanjing Branch and Xuesong Tea Co., under Nanjing New Agricultural Group, resulted in the "Shangqingyun" Rain Flower tea gift box, which has sold nearly 8,000 units, generating sales of approximately 2.4 million yuan [2] - The bank plans to further collaborate with more local agricultural product operators to enhance marketing and sales channels for Nanjing's agricultural products [2] Group 3 - Strategic cooperation agreements were signed between Nanjing Grain Group and various banks, including China Agricultural Development Bank and Ningbo Bank [3] - The "Food Gift Qinhuai" brand has integrated 255 authorized entities, covering 1,568 product categories, and has driven sales exceeding 1.455 billion yuan since its launch in 2020 [3]