Core Viewpoint - The event held on October 26 at Beijing Xinfadi Agricultural Products Wholesale Market aimed to promote high-quality agricultural products from Gaoyou, enhancing their presence in the capital market [1] Group 1: Event Overview - Gaoyou's agricultural and cultural tourism department organized nearly 100 professional cooperatives and sales enterprises to showcase local premium agricultural products [1] - The event is part of a broader strategy to push Gaoyou's specialty agricultural products into Beijing, targeting a significant consumer market [1] Group 2: Market Impact - Xinfadi Agricultural Products Wholesale Market supplies over 80% of Beijing's agricultural products, making it a crucial distribution hub for high-quality agricultural goods [1] - The initiative aims to establish a direct connection between production and sales, ensuring that Gaoyou's products reach consumers in Beijing effectively [1] Group 3: Brand Development - Gaoyou has developed three major brand industries: Gaoyou duck eggs, Gaoyou shrimp, and Gaoyou hairy crabs, focusing on enhancing the local agricultural industry [1] - The promotion of these brands is intended to integrate Gaoyou's flavors into the daily lives of Beijing residents, represented by their "vegetable baskets," "rice bags," and "fish plates" [1]

Group 1 - The event held in Beijing aimed to connect the supply chain and introduce local specialty agricultural products from Gaoyou, such as Gaoyou duck eggs and shrimp, to the Beijing market [1] - The New Fa Di market plays a crucial role in supplying over 80% of agricultural products to Beijing, making it a strategic hub for Gaoyou's agricultural products [1] - Key products showcased included Gaoyou duck eggs, shrimp, and rice, with several other local specialties attracting attention from buyers and citizens [1] Group 2 - Gaoyou has established 16 Chinese geographical indication trademark agricultural products and 3 national geographical indication products, with several included in national promotion lists [2] - The establishment of a "Gaoyou Quality Agricultural Products Supply and Marketing Base" at New Fa Di market and the hiring of four agricultural experts for strategic development indicate a strong preparation for market entry [2] - The New Fa Di market has committed to creating a "green channel" for Gaoyou agricultural products, promoting them through both online and offline channels to ensure stable supply to the Beijing market [2]

Core Points - The Shandong Supply and Marketing Trade Circulation Enterprise Alliance was established on September 12-13, marking a new phase in the joint development of the trade circulation sector within the provincial supply and marketing system [3][5] - The alliance consists of 20 founding units and 100 member enterprises, aiming to create a cooperative procurement platform through collaboration and digital management [3] - The event focused on building a centralized procurement platform to enhance the efficiency of agricultural product distribution channels, promoting the "Lu Supply" brand [3][5] Summary by Sections - **Establishment of the Alliance** - The founding conference of the Shandong Supply and Marketing Trade Circulation Enterprise Alliance was held on September 12, where the founding units and member enterprises were approved [3] - The alliance aims to leverage the strengths of the provincial supply and marketing system to foster cooperation and enhance procurement efficiency [3] - **Event Highlights** - The event showcased the advantages of the agricultural product supply chain within the provincial supply and marketing system and the operational achievements of the Jinan Smart Agricultural Trade City [3] - A theme of "building a centralized procurement platform to facilitate smooth production and sales channels" was emphasized during the event [3] - **Impact on Agricultural Products** - The successful hosting of the event is expected to create efficient channels for agricultural products from production to consumption, enhancing the flow of goods in rural markets [5] - The initiative aims to position supply and marketing system enterprises as a "national team" in the rural commodity market [5]

Group 1 - The 2025 "Gui Brand" agricultural product promotion event was held in Changchun, Jilin Province, during the 24th China Changchun International Agricultural and Food Expo, with a signed amount exceeding 450 million yuan [1] - Guangxi has successfully developed ten major characteristic industrial clusters, including grain and oil, sugar, and fruits, becoming known as the "sugar jar," "vegetable basket," and "fruit plate" of China, with a total output of garden fruits exceeding 33 million tons, accounting for about one-seventh of the national total [1] - Jilin is recognized as China's "big granary" and "big meat warehouse," famous for its specialty agricultural products such as corn, rice, and deer antler [2] Group 2 - The event aimed to invite merchants from Jilin and other provinces to participate in the second Guangxi International Agricultural Expo in Nanning in November, promoting a mechanism for agricultural product supply and demand connection between provinces [2] - Six companies from Guangxi, including Dongyun Agricultural Investment Co., Ltd. and Daqiyuren Food Co., Ltd., reached cooperation intentions with six companies from Jilin, including Jilin Jinhe Agriculture Co., Ltd. and Jilin Huaxi Agriculture Technology Co., Ltd. [2]

中新网南昌7月31日电 (记者 吴鹏泉)2025年全国农产品产销大会30日在江西南昌启动，活动旨在帮 助优质农产品拓宽销路，助力农民增收和乡村振兴。 2025年全国农产品产销大会由商务部主办。当天启动仪式上，还举行了现场签约仪式。 2018年以来，商务部每年组织举办全国农产品产销对接系列活动。截至2024年底，全国商务系统已 累计开展3300多场对接活动，采购各类农产品近1000亿元。 7月30日，2025年全国农产品产销大会在江西南昌启动。此次东部片区活动，吸引了2000多家农业 龙头企业和2万多种特色优质农产品参加。记者 吴鹏泉 摄 2025年全国农产品产销大会分东西南北片区，举办4场集中采购活动。此次东部片区活动，吸引了 2000多家农业龙头企业和2万多种特色优质农产品参加。全国600多家大型商贸流通企业到场考察采购。 山东某食品公司产品主要出口欧美、日韩、东南亚等多个国家和地区。"我们带了姜蒜加工品等8种 产品前来参展，是想扩大产品知名度，拓宽内销渠道。"在该公司经理苗成凯看来，本次展会为全国各 地的经销商和采购商提供了一个交流合作的平台。 "本次大会严格筛选供应商和采购商，汇聚各方优质资源，为农产品 ...

Core Insights - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives aimed at enhancing production and sales connections [1][2] Group 1: Current Initiatives - The Ministry has organized over 3,000 events for the Chinese Farmers' Harvest Festival in 2024, which is expected to drive agricultural product consumption by over 30 billion yuan [1] - The Ministry is facilitating the introduction of local specialties into major urban areas, showcasing thousands of products and creating a robust buying and selling atmosphere [1] - A total of 36 major cities are participating in agricultural product promotion actions, with large e-commerce platforms setting up dedicated sections for local specialties and conducting live-streaming events to support farmers [1] Group 2: Future Plans - The Ministry plans to expand agricultural product consumption channels by leveraging holiday and agricultural festival markets, including live streaming and food tasting events to enhance consumer experience [2] - High-level exhibitions will be utilized to organize purchasing and sales activities, creating a multi-layered platform for production and sales connections [2] - Local specialties will be integrated into various events, including sports, to promote consumption and enhance local agricultural product visibility [2]

Core Viewpoint - The Guangzhou Supply and Marketing Cooperative system has successfully facilitated the sale of over 2.6 million pounds of lychee, significantly increasing farmers' income during the peak lychee harvest season [4][12][36]. Group 1: Sales and Marketing Strategies - The cooperative has utilized both online and offline channels to promote lychee sales, including live streaming and direct sales events [5][9][27]. - A special live streaming event was held in collaboration with major companies like Sinopec and China Unicom, attracting nearly 10,000 online viewers [7][8]. - The cooperative has implemented a comprehensive "Protect Lychee" initiative, ensuring freshness from planting to sales through cold chain logistics and direct supply to consumers [14][19][36]. Group 2: Collaboration and Community Engagement - The cooperative has engaged with various organizations, including labor unions, to enhance the sales of lychee, resulting in over 57,000 pounds sold through direct agreements with farmers [22][27]. - Cross-regional collaborations have been established to expand the market for Guangdong lychee, including a partnership with a company in Kashgar to transport 3,000 pounds of lychee [30][31]. Group 3: Innovative Sales Models - The cooperative has developed a multi-faceted sales model that includes live streaming, platform sales, and offline experiences, effectively linking consumers with local farmers [10][9][36]. - In the Conghua District, the cooperative has set up 15 convenient purchasing points to facilitate quick and precise sales connections [16][17].

Group 1 - The second "Green Quality Agricultural Products into Thousands of Homes" supply and demand docking meeting in Nanjing was held on June 30, 2025, with participation from 32 financial institutions and agricultural enterprises [1] - Various green quality agricultural products, including rainbow tomatoes and premium rapeseed oil, were showcased, featuring 155 types across nine categories [1] - The "Food Gift Qinhuai" and "Jinling Flavor Rice" brands led the display, highlighting local agricultural products and their unique qualities [1] Group 2 - A collaboration between China Merchants Bank Nanjing Branch and Xuesong Tea Co., under Nanjing New Agricultural Group, resulted in the "Shangqingyun" Rain Flower tea gift box, which has sold nearly 8,000 units, generating sales of approximately 2.4 million yuan [2] - The bank plans to further collaborate with more local agricultural product operators to enhance marketing and sales channels for Nanjing's agricultural products [2] Group 3 - Strategic cooperation agreements were signed between Nanjing Grain Group and various banks, including China Agricultural Development Bank and Ningbo Bank [3] - The "Food Gift Qinhuai" brand has integrated 255 authorized entities, covering 1,568 product categories, and has driven sales exceeding 1.455 billion yuan since its launch in 2020 [3]