Group 1 - The 2025 "Gui Brand" agricultural product promotion event was held in Changchun, Jilin Province, during the 24th China Changchun International Agricultural and Food Expo, with a signed amount exceeding 450 million yuan [1] - Guangxi has successfully developed ten major characteristic industrial clusters, including grain and oil, sugar, and fruits, becoming known as the "sugar jar," "vegetable basket," and "fruit plate" of China, with a total output of garden fruits exceeding 33 million tons, accounting for about one-seventh of the national total [1] - Jilin is recognized as China's "big granary" and "big meat warehouse," famous for its specialty agricultural products such as corn, rice, and deer antler [2] Group 2 - The event aimed to invite merchants from Jilin and other provinces to participate in the second Guangxi International Agricultural Expo in Nanning in November, promoting a mechanism for agricultural product supply and demand connection between provinces [2] - Six companies from Guangxi, including Dongyun Agricultural Investment Co., Ltd. and Daqiyuren Food Co., Ltd., reached cooperation intentions with six companies from Jilin, including Jilin Jinhe Agriculture Co., Ltd. and Jilin Huaxi Agriculture Technology Co., Ltd. [2]

Core Insights - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives aimed at enhancing production and sales connections [1][2] Group 1: Current Initiatives - The Ministry has organized over 3,000 events for the Chinese Farmers' Harvest Festival in 2024, which is expected to drive agricultural product consumption by over 30 billion yuan [1] - The Ministry is facilitating the introduction of local specialties into major urban areas, showcasing thousands of products and creating a robust buying and selling atmosphere [1] - A total of 36 major cities are participating in agricultural product promotion actions, with large e-commerce platforms setting up dedicated sections for local specialties and conducting live-streaming events to support farmers [1] Group 2: Future Plans - The Ministry plans to expand agricultural product consumption channels by leveraging holiday and agricultural festival markets, including live streaming and food tasting events to enhance consumer experience [2] - High-level exhibitions will be utilized to organize purchasing and sales activities, creating a multi-layered platform for production and sales connections [2] - Local specialties will be integrated into various events, including sports, to promote consumption and enhance local agricultural product visibility [2]

Core Viewpoint - The Guangzhou Supply and Marketing Cooperative system has successfully facilitated the sale of over 2.6 million pounds of lychee, significantly increasing farmers' income during the peak lychee harvest season [4][12][36]. Group 1: Sales and Marketing Strategies - The cooperative has utilized both online and offline channels to promote lychee sales, including live streaming and direct sales events [5][9][27]. - A special live streaming event was held in collaboration with major companies like Sinopec and China Unicom, attracting nearly 10,000 online viewers [7][8]. - The cooperative has implemented a comprehensive "Protect Lychee" initiative, ensuring freshness from planting to sales through cold chain logistics and direct supply to consumers [14][19][36]. Group 2: Collaboration and Community Engagement - The cooperative has engaged with various organizations, including labor unions, to enhance the sales of lychee, resulting in over 57,000 pounds sold through direct agreements with farmers [22][27]. - Cross-regional collaborations have been established to expand the market for Guangdong lychee, including a partnership with a company in Kashgar to transport 3,000 pounds of lychee [30][31]. Group 3: Innovative Sales Models - The cooperative has developed a multi-faceted sales model that includes live streaming, platform sales, and offline experiences, effectively linking consumers with local farmers [10][9][36]. - In the Conghua District, the cooperative has set up 15 convenient purchasing points to facilitate quick and precise sales connections [16][17].

Group 1 - The second "Green Quality Agricultural Products into Thousands of Homes" supply and demand docking meeting in Nanjing was held on June 30, 2025, with participation from 32 financial institutions and agricultural enterprises [1] - Various green quality agricultural products, including rainbow tomatoes and premium rapeseed oil, were showcased, featuring 155 types across nine categories [1] - The "Food Gift Qinhuai" and "Jinling Flavor Rice" brands led the display, highlighting local agricultural products and their unique qualities [1] Group 2 - A collaboration between China Merchants Bank Nanjing Branch and Xuesong Tea Co., under Nanjing New Agricultural Group, resulted in the "Shangqingyun" Rain Flower tea gift box, which has sold nearly 8,000 units, generating sales of approximately 2.4 million yuan [2] - The bank plans to further collaborate with more local agricultural product operators to enhance marketing and sales channels for Nanjing's agricultural products [2] Group 3 - Strategic cooperation agreements were signed between Nanjing Grain Group and various banks, including China Agricultural Development Bank and Ningbo Bank [3] - The "Food Gift Qinhuai" brand has integrated 255 authorized entities, covering 1,568 product categories, and has driven sales exceeding 1.455 billion yuan since its launch in 2020 [3]