经营承压，分化加剧！2025年，餐饮行业能赚到钱的门店，都精准"踩"中了哪些点？2026年餐饮该怎么干才能赚钱？ 回头看2025年，餐饮经营难度可以说是远超预期。 压在餐饮人身上的不只是常挂嘴边的"三座大山"——人工、房租、食材，更严峻的是客流锐减、利润的断崖式下跌，让很多餐饮创业者在生死线上挣扎。 一批高端餐饮门庭冷落，中端休闲餐饮、平价的小吃快餐品类则陷入持续内卷。 当行业追问"消费者都去哪儿了"时，才发现消费者都在，只是消费行为发生了根本性变化： 一方面价格敏感度显著提升，二、三十元的套餐也要反复对比；另一方面，对品质和体验的追求更加明确，愿为一碗"牛肉现切、猛火爆炒"的拌面排队一 小时。这种撕裂式需求倒逼餐企将"质价比"做到极致——既要价格优势，又要产品新鲜度，还得提供差异化体验。 市场环境无法改变，但部分迎难而上的品牌探索出新的经营模式，在逆境中取得了亮眼的成绩。 1、精准把握消费分层的品牌：要么做极致性价比，要么做独特体验感 比如"南城香"探索出了"新鲜现炒+自选称重"的3.0新模型，进一步强化了其性价比优势。 以2025年重新升级的车公庄店为例，荤菜定价3.18元/两，素菜1.58元/两，另有按 ...

以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 本文来自微信公众号： 红餐网 ，作者：红餐编辑部，原文标题：《经营承压，分化加剧！2026年餐 饮该怎么干才能赚钱？》 回头看2025年，餐饮经营难度可以说是远超预期。 压在餐饮人身上的不只是常挂嘴边的"三座大山"——人工、房租、食材，更严峻的是客流锐减、利润 的断崖式下跌，让很多餐饮创业者在生死线上挣扎。一批高端餐饮门庭冷落，中端休闲餐饮、平价的 小吃快餐品类则陷入持续内卷。 当行业追问"消费者都去哪儿了"时，才发现消费者都在，只是消费行为发生了根本性变化： 一方面价格敏感度显著提升，二、三十元的套餐也要反复对比；另一方面，对品质和体验的追求更加 明确，愿为一碗"牛肉现切、猛火爆炒"的拌面排队一小时。这种撕裂式需求倒逼餐企将"质价比"做到 极致——既要价格优势，又要产品新鲜度，还得提供差异化体验。 性价比路线解决高频刚需，客单不高但复购频次高；独特体验路线满足精神价值和社交需求，客单相 对较高。在内卷时代，抓住其中一端并做到极致，即有机会成功。 2、深挖地方菜并重塑品类的品牌：用老味道、新体验留住顾客 江西 ...

Core Insights - The article highlights the successful implementation of a local specialty market at Yangzhou Taizhou International Airport during the peak travel period of the Mid-Autumn Festival and National Day, enhancing the travel experience by integrating local food culture with air travel [1][4] Group 1: Event Overview - The "Taste of Gaoyou" specialty market featured 11 local businesses showcasing products such as hairy crabs, large shrimp, and various local snacks, attracting significant traveler interest and generating nearly 2000 transactions over the event period [1][4] - The market operated for 5 hours daily, allowing travelers to experience local culinary culture while waiting for their flights, transforming idle time into a vibrant shopping experience [1][4] Group 2: Traveler Engagement - Travelers actively participated in the market, with one customer ordering 100 units of a local specialty after being drawn in by its aroma, demonstrating the appeal of fresh, locally sourced products available at the airport [2] - A Northeast travel group also expressed enthusiasm for the local snacks, with some members purchasing up to 30 boxes, indicating a strong demand for regional specialties among travelers [2] Group 3: Business Impact - The event provided local businesses with a platform to reach a broader audience, facilitating direct sales and establishing potential long-term partnerships with airport merchants [2][4] - The integration of local specialties into the airport environment not only boosted sales but also enhanced brand visibility for participating companies, creating a win-win situation for travelers, businesses, and the airport [4] Group 4: Future Plans - The airport plans to continue exploring the integration of regional culture and specialties into its offerings, aiming to enrich the travel experience and transform the airport into a cultural hub [4] - Future initiatives will focus on incorporating more local elements from surrounding areas, further enhancing the connection between air travel and regional culture [4]

Core Insights - The seafood market is experiencing a sales peak as the Double Festival approaches, with a significant influx of consumers purchasing seafood for gifts and family gatherings [1][3][7] Market Trends - The seafood market is bustling with activity, as many consumers are flocking to purchase various types of seafood, including popular items like knife fish, mackerel, pomfret, and yellow flower fish, often buying in bulk [3][5] - The demand for live seafood such as king crabs, black tiger prawns, and Boston lobsters is also increasing, indicating a trend towards premium seafood purchases for festive occasions [3] Pricing Information - Current prices for seafood include mackerel at 20 yuan per jin, grouper at 28 yuan per jin, blackhead at 35 yuan per jin, prawns at 26 yuan per jin, and crabs ranging from 35 to 60 yuan per jin [5] - The popularity of certain seafood items is reflected in sales, with some stores selling over ten king crabs daily as the holiday approaches [5] Consumer Behavior - Consumers are showing a preference for purchasing seafood in person rather than online, as they seek assurance of quality and price stability [3] - The market is attracting not only local residents but also tourists from other regions, highlighting the appeal of the seafood offerings in the area [7]