当四川省珙县的乡村篮球场上响起最后一声哨响，当尼泊尔喜马拉雅山脉的徒步者可以通过北斗卫星完成一键救援，一张以保险为纽带的安全网正在体育领 域悄然铺开。7月20日，北京商报记者了解到，在政策东风与市场需求的双重驱动下，保险机构正从传统事后赔付向全流程风险管理转型，为体育产业注入 保障新动能。具体而言，从持续升温的马拉松、冰雪运动热潮，到全民狂欢的"村BA""苏超"，保险业的身影正频频现身。 当前，对于体育运动风险进行保障的产品有哪些扩面空间？相关险种还存在哪些创新、服务方面待突破的难题？ 保障场景触及国内外 在乡间地头，"保险+体育"的融合模式正悄然兴起。近日，四川省第三届和美乡村篮球大赛（村BA）总决赛在宜宾市珙县落下帷幕。据悉，此次众安保险为 四川省"村BA"总决赛提供了全面的风险保障，不仅为所有参赛的运动员、裁判员、教练员、志愿者、工作人员提供人身保险，同时还为总决赛所有比赛场 地提供公共责任保险，并开通理赔绿色通道，确保突发状况快速响应。 珠峰脚下，尼泊尔综合旅游保障项目7月15日在加德满都启动。针对尼泊尔登山场景差异，永达理保险经纪联合机构打造三款分层产品：CTG-Basic（3500 米海拔以下）、 ...

Group 1 - The core viewpoint of the articles highlights the growing popularity of outdoor sports in China, driven by a national push for high-quality development in this sector, with a target of establishing around 100 high-quality outdoor sports destinations by 2030 [4][5][6] - The National Development and Reform Commission (NDRC) aims to support regions with favorable resources and development foundations to enhance outdoor sports, including ice and snow, water, and mountain activities [4][6] - The rise in outdoor sports participation is expected to create significant opportunities for the insurance industry, particularly in developing specialized insurance products for high-risk activities [3][6][9] Group 2 - The insurance market is witnessing the introduction of tailored products such as skiing insurance and event accident insurance, which provide flexible coverage for accidents, rescue, and equipment-related risks [3][8] - There is a noted demand for more segmented insurance products that cater to specific outdoor activities, such as skiing, marathons, and mountain climbing, to address the unique risks associated with these sports [6][9][10] - Challenges in the insurance sector include data barriers that hinder precise pricing and a lack of consumer awareness regarding the necessity of outdoor sports insurance [9][10] Group 3 - The NDRC's initiatives reflect a broader trend of increasing public interest in diverse sports events and fitness activities, indicating substantial potential for the sports and cultural tourism industries [4][5] - The insurance industry is encouraged to innovate and collaborate with outdoor sports businesses to enhance risk management and product offerings, thereby improving consumer service experiences [10] - Consumers are advised to select insurance products that comprehensively cover their specific risks associated with outdoor activities, emphasizing the importance of understanding policy details [10]