文 | 《财之道》栏目 张俊 "只要坚持留在牌桌上，就永远有机会。" 近日，魅族 22 正式发布，魅友们终于迎来了等待许久的年度旗舰。日前刚刚上任星纪魅族 CEO 的黄质潘也首次公开露面，向《财之道》栏目详细阐述了魅族接下来的战略规划和产 品策略。 黄质潘表示，这款新品原计划在今年 618 期间发布，但受到两方面因素的影响而推迟。一 是过去一年公司做了一些业务调整，同时在魅族 22 的开发过程中，研发团队发现，要在 6.3 英寸的机身上同时满足设计、影像、续航和性能，比预想中要难；二是手机行业整体增 长逐渐趋缓，竞争格局趋于稳定，企业融资难度显著增大，这些外部环境也促使魅族重新思 考产品节奏和资源分配。 此次魅族 22 售价 2999 元起，黄质潘坦言，在经过渠道费用、营销成本等分摊之后，仍 然是亏钱卖硬件。研发投入更是长期且庞大的开支，目前单靠手机业务很难打平。那么魅族 为何还要坚持做手机？他解释称，魅族的战略重心确实在向 Flyme Auto 和 Flyme AIOS 体验延伸，但手机作为最核心的终端设备，如果完全放弃，就意味着魅族与用户之间的距离 会越来越远，逐渐脱离主流市场。"我个人仍然看好手机产品的 ...

文|《财之道》栏目 张俊 "只要坚持留在牌桌上，就永远有机会。" 近日，魅族22正式发布，魅友们终于迎来了等待许久的年度旗舰。日前刚刚上任星纪魅族CEO的黄质潘 也首次公开露面，向《财之道》栏目详细阐述了魅族接下来的战略规划和产品策略。 黄质潘表示，这款新品原计划在今年618期间发布，但受到两方面因素的影响而推迟。一是过去一年公 司做了一些业务调整，同时在魅族22的开发过程中，研发团队发现，要在6.3英寸的机身上同时满足设 计、影像、续航和性能，比预想中要难；二是手机行业整体增长逐渐趋缓，竞争格局趋于稳定，企业融 资难度显著增大，这些外部环境也促使魅族重新思考产品节奏和资源分配。 此次魅族22售价2999元起，黄质潘坦言，在经过渠道费用、营销成本等分摊之后，仍然是亏钱卖硬件。 研发投入更是长期且庞大的开支，目前单靠手机业务很难打平。那么魅族为何还要坚持做手机？他解释 称，魅族的战略重心确实在向Flyme Auto和Flyme AIOS体验延伸，但手机作为最核心的终端设备，如果 完全放弃，就意味着魅族与用户之间的距离会越来越远，逐渐脱离主流市场。"我个人仍然看好手机产 品的基本盘，未来十到二十年，它仍然会是每个 ...

Core Viewpoint - The upcoming launch of the Meizu 22 flagship smartphone and Flyme AIOS ecosystem on September 15 marks a significant return to the brand's roots and a response to user expectations [1] Group 1: Meizu 22 Features - Meizu 22 features a 50 million pixel flagship quad-camera system, ensuring excellent image quality across various shooting scenarios [6] - The smartphone introduces a "full focal length portrait photography" system, catering to different photography needs with multiple focal lengths [6] - The device boasts a 6.3-inch screen, lightweight design at 190g and 8.15mm thickness, and a unique floating back cover for enhanced user comfort [9] Group 2: Design and Performance - Meizu 22 incorporates a unique 0.8mm white panel and ultra-narrow bezels, achieving a stunning visual effect with its innovative design [12] - The device is powered by the fourth-generation Snapdragon 8s mobile platform, optimized for high performance and energy efficiency [12] - It is the first flagship smartphone to receive TÜV Rheinland's S grade certification for gaming scene smoothness, ensuring excellent performance in gaming and multitasking [12] Group 3: User Experience and Promotions - Meizu 22 has received TÜV Rheinland's A+ grade certification for long-term smoothness, ensuring stable performance over extended use [15] - A pre-order campaign offers users various benefits, including a 365-day exchange policy and original accessories [15] Group 4: Additional Product Launches - The event will also unveil new AI shooting glasses, showcasing Meizu's leadership in AR technology and smart recording experiences [16] - Flyme Auto 2 will be highlighted, with over 1.4 million users and 28 vehicle models, indicating strong growth in the automotive smart technology sector [19] - The PΛNDΛER brand will introduce a new self-repairing phone case and various tech accessories, enhancing user engagement with innovative products [22]