Core Insights - During the Mid-Autumn Festival and National Day holiday in 2025, Haidilao's customer traffic remained high, with over 1.8 million customers served on October 6, representing a year-on-year increase of approximately 5% compared to the previous year [1] Group 1: Customer Traffic and Performance - Popular tourist cities such as Hangzhou, Changsha, and Guangzhou saw significant customer traffic at Haidilao locations [1] - The Haidilao restaurant in Hangzhou's West Lake area set multiple customer traffic records during the holiday, achieving a table turnover rate exceeding 13 times on October 4 and 5, with a single-day peak of over 2,800 customers [1] Group 2: Product Consumption and Upgrades - The average daily consumption of fresh beef during the first seven days of the National Day holiday exceeded 35 tons, doubling compared to the previous week [1] - Many Haidilao locations have been upgraded to "Haidilao Fresh Cut Workshop," leading to a continuous increase in the popularity of fresh-cut meat products [1] - As of the end of September 2025, over 100 standard theme stores focusing on fresh-cut and live products have been opened, offering a variety of items including fresh-cut beef, live seafood, fresh-cut lamb, fresh-cut crispy fish, and fresh-cut black pork [1]

Core Insights - Haidilao reported high customer traffic during the Mid-Autumn Festival and National Day holiday in 2025, with over 1.8 million customers served on October 6, representing a year-on-year increase of approximately 5% compared to last year [1] Expansion and Coverage - In August 2025, Haidilao opened its first store in Tibet, achieving full coverage across all provincial-level administrative regions in China [1] - Since September, over 20 new stores have opened nationwide, including locations in first-tier cities like Shanghai, Shenzhen, Tianjin, and Hangzhou, as well as in lower-tier markets such as Lishui in Zhejiang, Jiujiang in Jiangxi, Qihe in Shandong, and Zhangye in Gansu [1] - In the southern Xinjiang region, Haidilao opened two new stores in Kashgar and Korla [1] Product Innovation - During the National Day holiday, Haidilao introduced fresh-cut products, with an average daily consumption of fresh beef exceeding 35 tons in the first seven days of the holiday, doubling from the previous week [1] - Many Haidilao hotpot locations have been upgraded to "Haidilao Fresh Cut Workshop," leading to a continuous increase in the click-through rate of fresh-cut meat products [1] - As of the end of September 2025, over 100 standard theme stores focusing on fresh-cut and live products have been in operation, offering a variety of items including fresh-cut beef, live seafood, fresh-cut lamb, fresh-cut crispy fish, and fresh-cut black pork [1]