Core Insights - During the Mid-Autumn Festival and National Day holiday in 2025, Haidilao's customer traffic remained high, with over 1.8 million customers served on October 6, representing a year-on-year increase of approximately 5% compared to the previous year [1] Group 1: Customer Traffic and Performance - Popular tourist cities such as Hangzhou, Changsha, and Guangzhou saw significant customer traffic at Haidilao locations [1] - The Haidilao restaurant in Hangzhou's West Lake area set multiple customer traffic records during the holiday, achieving a table turnover rate exceeding 13 times on October 4 and 5, with a single-day peak of over 2,800 customers [1] Group 2: Product Consumption and Upgrades - The average daily consumption of fresh beef during the first seven days of the National Day holiday exceeded 35 tons, doubling compared to the previous week [1] - Many Haidilao locations have been upgraded to "Haidilao Fresh Cut Workshop," leading to a continuous increase in the popularity of fresh-cut meat products [1] - As of the end of September 2025, over 100 standard theme stores focusing on fresh-cut and live products have been opened, offering a variety of items including fresh-cut beef, live seafood, fresh-cut lamb, fresh-cut crispy fish, and fresh-cut black pork [1]

Core Insights - The 2025 Mid-Autumn Festival and National Day holiday period is setting new travel records, significantly boosting restaurant foot traffic, particularly for Haidilao [1] - On October 6, 2025, Haidilao served over 1.8 million customers, marking a year-on-year increase of approximately 5% compared to the previous Mid-Autumn Festival [1] - The introduction of new fresh-cut products and the "Fresh Cut Workshop" theme stores has been well-received by consumers, contributing to increased sales [1] Group 1 - During the first seven days of the National Day holiday, the average daily consumption of fresh beef at Haidilao exceeded 35 tons, doubling from the previous week [1] - Over 100 standard theme stores focusing on fresh-cut and live products have opened by the end of September 2025, featuring items like fresh-cut beef and live seafood [1] - The trend of "eating fresh" is becoming popular in hot pot consumption, with Haidilao's fresh-cut beef trio now available in over 600 stores nationwide, ensuring same-day delivery [1] Group 2 - Many Haidilao locations received special orders during the holiday, with several couples choosing to hold their weddings at the restaurant [2] - Notable events included a wedding banquet with over 10 tables in Rizhao, Shandong, and a large wedding in Shijiazhuang, Hebei, with nearly 300 guests [2] - The first Haidilao banquet store in Shenzhen featured a unique "helicopter wedding" event [2]

Core Insights - Haidilao reported high customer traffic during the Mid-Autumn Festival and National Day holiday in 2025, with over 1.8 million customers served on October 6, representing a year-on-year increase of approximately 5% compared to last year [1] Expansion and Coverage - In August 2025, Haidilao opened its first store in Tibet, achieving full coverage across all provincial-level administrative regions in China [1] - Since September, over 20 new stores have opened nationwide, including locations in first-tier cities like Shanghai, Shenzhen, Tianjin, and Hangzhou, as well as in lower-tier markets such as Lishui in Zhejiang, Jiujiang in Jiangxi, Qihe in Shandong, and Zhangye in Gansu [1] - In the southern Xinjiang region, Haidilao opened two new stores in Kashgar and Korla [1] Product Innovation - During the National Day holiday, Haidilao introduced fresh-cut products, with an average daily consumption of fresh beef exceeding 35 tons in the first seven days of the holiday, doubling from the previous week [1] - Many Haidilao hotpot locations have been upgraded to "Haidilao Fresh Cut Workshop," leading to a continuous increase in the click-through rate of fresh-cut meat products [1] - As of the end of September 2025, over 100 standard theme stores focusing on fresh-cut and live products have been in operation, offering a variety of items including fresh-cut beef, live seafood, fresh-cut lamb, fresh-cut crispy fish, and fresh-cut black pork [1]

Core Viewpoint - The article highlights the significant role of marine ranching in Guangdong, China, as a primary source of fresh seafood during the fishing moratorium period, emphasizing the increasing demand for seafood and the technological advancements in aquaculture [1][5]. Group 1: Market Dynamics - The fishing moratorium period has led to marine ranches in Guangdong ramping up their output to meet market demand for fresh seafood [1][3]. - Large fresh food supermarkets are increasing their procurement from domestic marine ranches to fill the supply gap during the fishing moratorium [5]. Group 2: Technological Advancements - The marine ranch employs an intelligent management system for centralized control, monitoring various water quality indicators in real-time [7]. - The use of gravity-type deep-water cages enhances the survival rate of fish compared to traditional fish rafts, with Guangdong having built 6,396 such cages, the highest in the country [9]. Group 3: Production and Supply - The marine ranch is accelerating feeding and fattening processes as fish fry approach maturity, planning to supply the market in the next two weeks [3]. - The continuous increase in production from marine ranches in Guangdong is not only meeting local consumption needs but also supplying seafood to various regions across the country [9].