为满足消费者在休渔期对鲜活海鲜的需求，一些大型生鲜超市加大了从国内海洋牧场的采购量，并推出了新品海鲜上架销售。 广东加速构建现代海洋牧场 鲜活水产走向全国 央视网消息：目前，国内南海伏季休渔期已过半，海水养殖产品成为市场上鲜活海鲜的主要来源。为满足市场需求，广东的海洋牧场正集 中出货，充分发挥"蓝色粮仓"的重要作用。 下午两点，一辆辆满载鲜活海鱼的货车陆续抵达广东省湛江市的一家水产品批发市场，批发商们正争分夺秒地卸货、清点货物，忙得不可 开交。 在距离该水产市场直线距离30公里的海面上，一座海洋牧场正热火朝天地开展作业。随着鱼苗趋近成熟，该平台正在加快投饵育肥的进 度，计划在接下来的两周内集中向市场供货。 为了在休渔期替代部分禁捕鱼类，填补市场上鲜活海鲜的供应缺口，一些海洋牧场主会在过冬前投放鱼苗，并于第二年适时进行收获，这 也能带来颇为可观的盈利。 随着上游海洋牧场的产量持续增加，广东的水产在充分满足本地消费需求的同时，也越来越多地被端上全国各地的餐桌。 随着国内消费者对海鲜等水产品的需求不断增长，上游水产养殖产业也在顺应时势而变革。当前，广东正积极投身于现代海洋牧场的建 设，着力提升海水养殖的科技含量。 ...

Core Viewpoint - Haidilao is innovating by launching themed restaurants, such as the new "Crispy Fish" concept in Guangzhou, to differentiate itself in a saturated market [1][2][4]. Group 1: Thematic Store Launches - Haidilao has opened a "Crispy Fish Fresh Cut Theme Store" in Guangzhou, marking a significant departure from its traditional offerings [2]. - The new store features a glass fish tank and a visible kitchen where chefs prepare dishes on-site, enhancing customer experience [2][11]. - The introduction of regional specialties like "Crispy Fish" from Zhongshan aims to expand the brand's reach beyond local markets [4][6]. Group 2: Market Trends and Challenges - The overall market growth for the hot pot industry is slowing, with a projected increase of only 5.6% in 2024 compared to 19.9% in 2023 [7]. - The number of hot pot restaurants peaked in November but has since declined, indicating a competitive and saturated market [7][9]. - Haidilao's strategy of localized menu adjustments and thematic innovations is a response to changing consumer demands and market conditions [10][13]. Group 3: Innovation and Differentiation - Haidilao's approach emphasizes fresh ingredients and regional flavors, with a focus on local supply chains to create unique offerings [9][10]. - The company has launched multiple themed stores across 24 cities, with a total of 42 fresh-cut kitchen theme stores, showcasing its commitment to innovation [6][12]. - Other brands in the industry, such as Banlu and Coucou, are also exploring unique offerings and localized themes to stand out in the competitive landscape [15][18]. Group 4: Future Directions - Haidilao plans to expand the successful "Crispy Fish" concept to more locations if the initial response is positive, indicating a potential nationwide rollout [4][12]. - The company is leveraging data and customer feedback to continuously adapt its menu and offerings, ensuring relevance in a dynamic market [10][13]. - The trend towards "fire pot +" models, integrating different dining experiences, is becoming more prevalent among major brands [19][20].