Core Insights - CoCo is expanding its international presence, having established a significant footprint across five continents, including Asia, Europe, America, Oceania, and Africa, and aims to become a century-old brand in the milk tea industry [3][26] - The company emphasizes a long-term partnership approach with local operators, focusing on mutual growth and adapting to local market needs [5][26] - CoCo has successfully integrated into various cultural contexts, utilizing localized marketing strategies and product offerings to resonate with consumers in different regions [8][19] Group 1: International Expansion - CoCo began its international journey in 2011, opening its first overseas store in the United States, and has since expanded to multiple countries, including Canada, Australia, and the Philippines [1][12] - The brand has opened 120 stores in Canada over 12 years, becoming a recognizable name in the Toronto milk tea market [12][9] - CoCo's expansion strategy includes entering new markets such as Europe and Africa, with plans to open stores in countries like Italy and Germany [12][14] Group 2: Local Adaptation and Market Strategy - CoCo has developed a systematic approach to market expansion, focusing on local cultural integration and consumer preferences, which has allowed it to thrive in diverse markets [8][19] - The company has successfully launched localized marketing campaigns, such as engaging with local influencers and participating in community events to build brand awareness [12][24] - CoCo's product innovation includes adapting popular flavors and introducing new items that cater to local tastes, such as the introduction of unique drinks in Japan and the Philippines [14][15] Group 3: Brand Identity and Consumer Engagement - CoCo has established a strong brand identity associated with pearl milk tea, becoming synonymous with the product in international markets [17][19] - The company actively engages with consumers through social media and community events, fostering a sense of connection and loyalty among customers [21][24] - CoCo's marketing strategies include collaborations with popular IPs and cultural themes, enhancing its appeal to younger demographics [23][24]