Core Insights - CoCo is expanding its international presence, having established a significant footprint across five continents, including Asia, Europe, America, Oceania, and Africa, and aims to become a century-old brand in the milk tea industry [3][26] - The company emphasizes a long-term partnership approach with local operators, focusing on mutual growth and adapting to local market needs [5][26] - CoCo has successfully integrated into various cultural contexts, utilizing localized marketing strategies and product offerings to resonate with consumers in different regions [8][19] Group 1: International Expansion - CoCo began its international journey in 2011, opening its first overseas store in the United States, and has since expanded to multiple countries, including Canada, Australia, and the Philippines [1][12] - The brand has opened 120 stores in Canada over 12 years, becoming a recognizable name in the Toronto milk tea market [12][9] - CoCo's expansion strategy includes entering new markets such as Europe and Africa, with plans to open stores in countries like Italy and Germany [12][14] Group 2: Local Adaptation and Market Strategy - CoCo has developed a systematic approach to market expansion, focusing on local cultural integration and consumer preferences, which has allowed it to thrive in diverse markets [8][19] - The company has successfully launched localized marketing campaigns, such as engaging with local influencers and participating in community events to build brand awareness [12][24] - CoCo's product innovation includes adapting popular flavors and introducing new items that cater to local tastes, such as the introduction of unique drinks in Japan and the Philippines [14][15] Group 3: Brand Identity and Consumer Engagement - CoCo has established a strong brand identity associated with pearl milk tea, becoming synonymous with the product in international markets [17][19] - The company actively engages with consumers through social media and community events, fostering a sense of connection and loyalty among customers [21][24] - CoCo's marketing strategies include collaborations with popular IPs and cultural themes, enhancing its appeal to younger demographics [23][24]

21世纪经济报道记者贺泓源、实习生谭伊亭报道 流量狂飙的红果正在组建联盟。 2025年4月24日，芒果超媒旗下芒果TV与抖音集团旗下红果短剧正式达成系列合作。据披露，双方合作 将围绕成品短剧授权、IP联动开发及联合出品、短剧商业化三大核心方向展开深度合作。 两家公司均提到，此次合作将实现双平台资源互补，通过"内容+流量+商业化"的全链条创新，推动短 剧行业向生态化、精品化升级，共同探索短剧市场的增量价值。 具体来看，双方将启动"IP共培计划"，聚焦番茄小说与芒果TV的IP资源，聚合行业资源，联合头部制作 方，携手探索横竖屏精品微短剧视听创作实践。 在关键的分账模式上，也有变化。 红果短剧与芒果TV将突破传统短剧分销逻辑，依托双方平台短剧分账政策和产品基础，实现"双平台分 账+联合运营"模式，通过"定制化内容分发""分账策略""联合营销"一体化机制，形成红果+芒果双平台 精品短剧联盟专区——"果果剧场"。该专区将实现红果短剧与芒果TV的内容互通。 此种双平台模式，在业内罕见。 1月13日，爱奇艺曾与红果短剧宣布双方达成深度合作。合作内容主要包括IP联合开发、联合出品、成 品内容授权等方向，并未提到双平台分账。 ...