□本报记者 王璐丹 近日，走进邢台华兴宠物食品有限公司展厅，多拼冻干、鲜肉粮、增肌壮骨粮等各式各样的宠物食品琳 琅满目。 "我们做宠物食品像开饭店一样，既要有招牌菜，也得不断推出新菜品。"该公司负责人表示，他们一款 产品平均两三年就得更换，有时发现新原料，一年也会调整好几次配方，公司80%的销售收入来自新研 发产品。 中国农业科学院农产品加工研究所教授杨建斌领衔的科技特派团入驻南和区后，通过专利微导航推进方 式，从宠物食品研发、生产、销售等全链条展开服务，推动9项专利技术成功转化推广应用。其中，功 能性宠物饮用水的成功推广，使南和区在全国宠物市场中获得新的市场份额，区域特色产业整体竞争力 显著提升。 转自：河北日报 要创新，持续的研发投入是基本保障。让企业舍得在研发上投入、敢于在研发上投入，南和区积极落实 研发费用加计扣除政策、推行企业研发投入后补助制度，让各类创新主体应享尽享政策红利。近三年， 累计落实研发费用加计扣除4800余万元，兑现研发后补助资金90余万元，有力激励企业加大研发投入、 提升创新能力。 多措并举，邢台市南和区跑出创新发展"加速度" 创新是引领发展的第一动力。邢台南和区宠物产业始于20世纪 ...

Core Insights - The pet consumption market is transitioning from basic feeding to a more refined and sophisticated approach, indicating an upgrade in pet spending habits [1][2] - The emotional role of pets in families is increasingly recognized, leading to a shift in consumer attitudes towards high-quality and personalized pet products [2][3] Industry Trends - The pet industry in China is experiencing robust growth, with projections indicating that the market size will exceed 811.4 billion yuan by 2025 [3][4] - There is a notable increase in the consumption share of high-priced essential pet products, while the variety of non-essential items continues to expand [2][3] Company Strategies - Companies in the pet industry are diversifying their product offerings and enhancing R&D investments to capitalize on market opportunities [3][4] - Petty Animal Nutrition Technology Co., Ltd. is focusing on launching new products such as air-dried food and baked food to align with promotional events like "Double 11" [4] - Yantai Zhongchong Food Co., Ltd. has established over 22 modern production bases globally and is actively promoting its brands internationally [4] Market Segmentation - Experts suggest that companies should further segment the market based on pet types, life cycles, and consumption scenarios to drive product and service innovation [5] - The pet medical testing sector is emerging as a rapidly growing niche, with companies developing various diagnostic platforms to meet increasing health monitoring needs [5][6]

Core Insights - The Chinese pet economy is rapidly growing, moving towards a trillion-yuan market scale, reflecting changes in consumer attitudes, technological advancements, and cultural shifts [1] Group 1: Key Trends in Pet Consumption - Nutritional health is evolving towards a refined and localized integration of "health preservation," with a growing demand for functional supplements targeting specific health issues [3][5] - The rise of smart pet products is reshaping pet care experiences, with innovations in feeding devices, water dispensers, and monitoring equipment addressing convenience needs [6][8] - The pet consumption landscape is witnessing a shift towards high-end and personalized products, driven by younger consumers willing to invest in their pets' quality of life [10] Group 2: Market Dynamics - Domestic brands are gaining traction in the pet food market, leveraging insights into local consumer preferences and enhancing supply chain capabilities [10] - Online channels dominate pet consumption, with social e-commerce platforms increasingly influencing consumer decisions through content sharing and influencer marketing [12] - There is a rising awareness of pet health, leading to the professionalization of veterinary services and the emergence of a nascent pet insurance market with significant growth potential [14] Group 3: Consumer Preferences - Consumers are increasingly focused on "natural" and "transparent" products, demanding clear labeling of ingredients and nutritional information to build brand trust [16]