编者按 | 9月15日，由中宣部组织的2025年"活力中国调研行"江苏主题采访活动在无锡启动。6天时间，采访团将分"沿江线""沿海线"分别赴无锡、常州、扬 州、南京、苏州、盐城、连云港等地，走访调研，解码江苏高质量发展的活力密码。 大河财立方报道团全程参与，一起探秘活力江苏。 【大河财立方 记者 陈诗昂 文 李博 摄影】9月17日，采访团来到盐城高新区。作为国家高新区，它的先进制造业和前沿科技产业都很"能打"，但盐城并没打 算展示这些。 江苏中恒宠物用品股份有限公司（下称中恒宠物），成为在盐城高新区唯一一个采访点。 太能打，高铁宠物托运箱就是中恒造 步入中恒宠物的产品展厅，像是进了公司仓库，产品多到让人咋舌。 单是一个猫砂盆，大的小的，带门的不带门的，开放式的、半开放式的、全封闭的，带不带除味功能的，能想到的、想不到的产品样式和功能，在这儿都能 看得到。 众多产品中，最吸睛的无疑是用于高铁宠物托运的运输箱，这是该公司科技含量最高的产品之一。 这家公司有什么特别之处？ 展厅有答案。从一条并不算宽的通道进入公司展厅，首先是一面专利墙，中文、日文、英文的，可谓五花八门。做宠物用品，也能有、也需要如此多专利？ 再往前 ...

Core Viewpoint - The article highlights the emergence of Aigou, a Chinese company aiming for an IPO on NASDAQ, which specializes in selling household items to Europe, with an annual revenue of approximately €178 million (around 1.48 billion RMB) [1][8]. Group 1: Business Overview - Aigou operates as a "super selection store" across online and offline channels, primarily selling four categories of products: lighting, electrical appliances, small home appliances, and pet supplies [4][10]. - The company has three core brands: Aigostar® (lighting and electrical appliances), Nobleza® (pet supplies), and TaylorSwoden® (design-oriented home appliances) [5][6][7]. - Aigou's revenue for the fiscal year 2023-2024 is projected to be €150 million and €178 million (approximately 1.48 billion RMB), with net profits of €5.7 million and €3.69 million respectively [8]. Group 2: Market Opportunities - The household consumption industry is experiencing four significant new opportunities: the rise of IoT, green consumption trends driven by EU regulations, product segmentation to meet personalized needs, and the booming pet economy [1][17]. - The IoT wave is transforming traditional household items into smart devices, with the smart home appliance market in Southern Europe expected to grow from 5.6% in 2018 to 20.0% by 2028 [19]. - The lighting industry is also undergoing transformation, with smart lighting penetration expected to double from 7.1% in 2023 to 13.7% by 2028 [21]. Group 3: Customer Base and Revenue Sources - Aigou's customer base is balanced between online and offline channels, with offline sales accounting for 55.8% and online sales 43.5% in 2024 [9]. - The company has over 10,000 active offline customers, including local grocery stores and large chain supermarkets, while Amazon contributes approximately 85% of its online revenue [10][11]. Group 4: Competitive Advantage - Aigou's competitive edge lies in its deep penetration of local community stores, which account for 95% of its revenue in Spain and Italy [15][16]. - The company emphasizes a healthy customer structure, with no single customer contributing more than 10% of total revenue, enhancing its resilience [16]. Group 5: Future Trends - The article discusses the shift towards personalized and segmented products, with consumers seeking unique solutions that reflect their tastes and needs [27][29]. - The pet economy is also highlighted, with the number of pets in Southern Europe increasing from 36.4 million in 2018 to 41.9 million in 2023, indicating a growing willingness to spend on pet care [31][33].

Core Insights - The Chinese pet economy is rapidly growing, moving towards a trillion-yuan market scale, reflecting changes in consumer attitudes, technological advancements, and cultural shifts [1] Group 1: Key Trends in Pet Consumption - Nutritional health is evolving towards a refined and localized integration of "health preservation," with a growing demand for functional supplements targeting specific health issues [3][5] - The rise of smart pet products is reshaping pet care experiences, with innovations in feeding devices, water dispensers, and monitoring equipment addressing convenience needs [6][8] - The pet consumption landscape is witnessing a shift towards high-end and personalized products, driven by younger consumers willing to invest in their pets' quality of life [10] Group 2: Market Dynamics - Domestic brands are gaining traction in the pet food market, leveraging insights into local consumer preferences and enhancing supply chain capabilities [10] - Online channels dominate pet consumption, with social e-commerce platforms increasingly influencing consumer decisions through content sharing and influencer marketing [12] - There is a rising awareness of pet health, leading to the professionalization of veterinary services and the emergence of a nascent pet insurance market with significant growth potential [14] Group 3: Consumer Preferences - Consumers are increasingly focused on "natural" and "transparent" products, demanding clear labeling of ingredients and nutritional information to build brand trust [16]