Group 1 - The "weight management year" initiative in China is driving the growth of the "slimming economy" due to national policy guidance and increased public health awareness [1] - There has been a noticeable increase in foot traffic at fitness venues such as 24-hour gyms and squash courts in Beijing [2][3] - Many gyms are extending their operating hours and offering 24-hour services, along with diverse group classes like Pilates, yoga, and fat-burning dance to meet varied fitness demands [5] Group 2 - Light food options are becoming a new consumer favorite, with a rapid expansion of chain stores [8] - Low-fat, high-fiber light meals are increasingly chosen by consumers for weight management [9] - A light food chain in Beijing reports around 200 takeaway orders and 100 dine-in orders daily, with meal prices ranging from 30 to 40 yuan [11] - The search volume for "light food restaurants" in Beijing has increased by 145% since June, and group orders for healthy, low-fat meal sets have surged by 356% [12]

Core Viewpoint - The "slimming economy" is gaining momentum in China, driven by national policy initiatives and increased public health awareness, particularly in Beijing where demand for healthy and low-fat meal options is surging [1] Group 1: Market Trends - Since June, the search volume for "fitness monthly cards" has increased by 31.6% year-on-year, while "24-hour self-service gym single-use cards" saw a remarkable growth of 96.9% [1] - There is a rising demand for engaging physical activities, with the search volume for "indoor trampoline parks" increasing by 96.4% and "squash courts" by 188% since June [1] Group 2: Consumer Preferences - In Beijing, the keyword search volume for "light meal restaurants" has surged by 145% since June, indicating a strong consumer interest in healthier dining options [1] - The group purchase order volume for healthy and low-fat light meal packages has skyrocketed by 356%, with popular items including yogurt avocado, fruit tea, and shrimp energy bowls [1]