Core Viewpoint - The trend of "not eating too much" has become a daily routine for many middle-class white-collar workers, reflecting their pursuit of health and social status through selective eating habits [1][5][40]. Group 1: Eating Habits of Middle-Class Workers - Light meal brands like Wagas and gaga focus on the middle-class demographic, offering expensive salads that have become popular among white-collar workers [2][11]. - The concept of "appropriate hunger" is seen as a more advanced form of health maintenance, with studies indicating that maintaining a state of 70% fullness can stabilize blood sugar, lipids, and emotional levels [3][10]. - Many young professionals are using high-priced salads and multiple cups of coffee to control their appetite, which may not be a healthy approach despite aligning with their elite image [4][6]. Group 2: Social Implications of Eating Choices - The eating habits of the middle class reflect their desire for higher social status, as they often mimic the consumption patterns of the upper class, leading to "conspicuous consumption" [5][40]. - A significant portion of respondents (61.5%) view healthy food as a luxury, with higher-income areas having better access to fresh produce [16]. - The trend of "keeping hunger" is often misinterpreted, leading to extreme dietary practices like intermittent fasting or carb restriction, which may contradict the original health intentions [26][42]. Group 3: Health and Nutrition Awareness - Many young middle-class individuals lack proper nutritional knowledge, often misunderstanding the concept of "keeping hunger" as skipping meals or alternating between fasting and binge eating [6][42]. - Research indicates that moderate hunger can enhance cognitive function and reduce fatigue, as the brain tends to ignore sleep needs when hungry [23][24]. - The consumption of high-priced organic foods requires proper timing and pairing to truly reflect their nutritional value, rather than simply being a status symbol [41].

Group 1 - The "weight management year" initiative in China is driving the growth of the "slimming economy" due to national policy guidance and increased public health awareness [1] - There has been a noticeable increase in foot traffic at fitness venues such as 24-hour gyms and squash courts in Beijing [2][3] - Many gyms are extending their operating hours and offering 24-hour services, along with diverse group classes like Pilates, yoga, and fat-burning dance to meet varied fitness demands [5] Group 2 - Light food options are becoming a new consumer favorite, with a rapid expansion of chain stores [8] - Low-fat, high-fiber light meals are increasingly chosen by consumers for weight management [9] - A light food chain in Beijing reports around 200 takeaway orders and 100 dine-in orders daily, with meal prices ranging from 30 to 40 yuan [11] - The search volume for "light food restaurants" in Beijing has increased by 145% since June, and group orders for healthy, low-fat meal sets have surged by 356% [12]

Group 1: Fitness Industry Trends - The "weight management year" initiative in China is driving the growth of the "slimming economy," with increased foot traffic in fitness venues like 24-hour gyms and squash courts in Beijing [1] - There has been a significant rise in the search volume for fitness-related services, with "fitness monthly cards" up by 31.6% and "24-hour self-service gym cards" up by 96.9% compared to last year [1] - The demand for fun and engaging sports is increasing, as evidenced by a 96.4% rise in searches for "indoor trampoline parks" and a 188% increase for "squash courts" since June [1] Group 2: Home Fitness Equipment - In Yiwu, lightweight, portable, and smart fitness products are experiencing sales growth, with a notable increase in the popularity of abdominal wheels, which have seen sales rise by 40%-50% compared to last year [4][5] - The sales volume for the new abdominal wheel model has reached 30,000 to 50,000 units per month, indicating strong market demand [4] - Multi-functional home fitness equipment, such as a space-saving, customizable three-in-one barbell set, is also gaining traction among consumers [5] Group 3: Healthy Eating Trends - Light meals, characterized by low fat and high fiber, are becoming increasingly popular among consumers, with one individual ordering light meal takeout 3-5 times a week [6] - The search volume for "light meal restaurants" in Beijing has surged by 145% since June, and group orders for healthy meal packages have increased by 356% [12] - A light meal chain plans to open 10 new locations nationwide, reflecting confidence in future growth potential [12]