在「民以食为天」的中国，西式沙拉逐渐式微，中式家常菜重新回到了「减脂增肌」人群的日常三餐中。 小红书、抖音的美食、健康博主开始推荐更多的中式餐食。 不仅是商超中的 冷食东北 大拌菜、凉拌金针菇； 健身人必打卡的 椰子鸡、 潮汕牛肉火锅 已 经成为不成文的低卡美味健康餐，甚至水煮麻辣烫也一度成为减脂爱好者的热沙拉。 而中式轻食市场也开始逐渐受到市场欢迎。 比如说早些 年成立的一批如简糖教授、谷稻香等主打中式健康餐的餐饮品牌，此后在各大外卖平台上的销量 便迅速与西式沙拉平分秋色，且收获一众好评。 小红书评价中式轻食外卖 不同于西式轻食的水煮果蔬肉，中式健康餐仍然采用了传统烹饪的蒸、拌、炖、焖、煎等制作方式。且食材相比西式更加宽泛且丰富，娃娃菜、杏鲍菇、 鸡鸭鱼虾肉都是常见菜品。 或者说，只要是在烹调时用低盐油的方式， 热炒的海虾、清煸的牛肉粒，都是中式轻食。 不仅是美味，口感丰富的中式餐食显然能够帮助国人持续性的保持健康饮食。 低卡家常菜 图源：微博@手工酱的厨房 换句话说，吃家常菜才能够做到真正的「生活化减肥」。 因为适应了几十年的中式饮食，为了增肌减脂突然将「西式沙拉」作为主食的大多数人，很容易陷入「暴食」危 ...

Core Viewpoint - The salad brand "Salad Shike" is facing a comprehensive trust crisis, marked by unpaid wages, delayed refunds to franchisees, and a significant operational shutdown of its smart vending machines, which were once a key part of its business model [1][7][10]. Group 1: Company Background - Salad Shike, established in 2020, gained popularity with its self-service vending machine model for ready-made salads and Chinese dishes, achieving over 100 million yuan in financing and signing Jay Chou as a brand ambassador [2][4]. - The brand's product offerings include various salads and fast food items, maintaining an average price point of around 15 yuan, emphasizing high cost-performance [2]. Group 2: Operational Crisis - Since March 2023, Salad Shike has been embroiled in multiple debt disputes, facing claims from franchisees, employees, consumers, and suppliers, leading to a deteriorating operational status [7]. - Employees have reported significant delays in salary payments, with some waiting up to nine months, and many have taken legal action without substantial progress [8]. - Customers have expressed frustration over unrefunded balances on their prepaid cards, with many vending machines reported as out of service, indicating a complete operational halt [10]. Group 3: Franchisee Issues - Franchisees have been particularly hard hit, with reports of delayed refunds exceeding eight months and some taking legal action against the company [11]. - The company has also failed to meet its financial obligations to suppliers and landlords, raising concerns about its operational integrity and financial health [11]. Group 4: Bankruptcy and Legal Actions - Salad Shike's parent company is currently facing bankruptcy proceedings, indicating a severe financial crisis that has escalated to judicial intervention [15]. - The founder has been publicly listed for enforcement by the court due to related debt disputes, suggesting potential asset concealment or evasion [15]. Group 5: Business Model Viability - The self-service vending machine model, while innovative, has faced criticism for its lack of convenience compared to delivery services and in-store dining, limiting its appeal [16][17]. - The reliance on pre-packaged meals has led to consumer skepticism regarding freshness and quality, further complicating the brand's market position [20][22]. - The operational structure of the vending model struggles to balance costs, demand, and product variety, leading to high waste rates and low consumer engagement [24][26][27]. Group 6: Industry Implications - The downfall of Salad Shike serves as a cautionary tale for the food and beverage industry, highlighting the necessity for business models to create genuine consumer value and maintain operational balance [28].

Core Viewpoint - The trend of "not eating too much" has become a daily routine for many middle-class white-collar workers, reflecting their pursuit of health and social status through selective eating habits [1][5][40]. Group 1: Eating Habits of Middle-Class Workers - Light meal brands like Wagas and gaga focus on the middle-class demographic, offering expensive salads that have become popular among white-collar workers [2][11]. - The concept of "appropriate hunger" is seen as a more advanced form of health maintenance, with studies indicating that maintaining a state of 70% fullness can stabilize blood sugar, lipids, and emotional levels [3][10]. - Many young professionals are using high-priced salads and multiple cups of coffee to control their appetite, which may not be a healthy approach despite aligning with their elite image [4][6]. Group 2: Social Implications of Eating Choices - The eating habits of the middle class reflect their desire for higher social status, as they often mimic the consumption patterns of the upper class, leading to "conspicuous consumption" [5][40]. - A significant portion of respondents (61.5%) view healthy food as a luxury, with higher-income areas having better access to fresh produce [16]. - The trend of "keeping hunger" is often misinterpreted, leading to extreme dietary practices like intermittent fasting or carb restriction, which may contradict the original health intentions [26][42]. Group 3: Health and Nutrition Awareness - Many young middle-class individuals lack proper nutritional knowledge, often misunderstanding the concept of "keeping hunger" as skipping meals or alternating between fasting and binge eating [6][42]. - Research indicates that moderate hunger can enhance cognitive function and reduce fatigue, as the brain tends to ignore sleep needs when hungry [23][24]. - The consumption of high-priced organic foods requires proper timing and pairing to truly reflect their nutritional value, rather than simply being a status symbol [41].

Group 1 - The "weight management year" initiative in China is driving the growth of the "slimming economy" due to national policy guidance and increased public health awareness [1] - There has been a noticeable increase in foot traffic at fitness venues such as 24-hour gyms and squash courts in Beijing [2][3] - Many gyms are extending their operating hours and offering 24-hour services, along with diverse group classes like Pilates, yoga, and fat-burning dance to meet varied fitness demands [5] Group 2 - Light food options are becoming a new consumer favorite, with a rapid expansion of chain stores [8] - Low-fat, high-fiber light meals are increasingly chosen by consumers for weight management [9] - A light food chain in Beijing reports around 200 takeaway orders and 100 dine-in orders daily, with meal prices ranging from 30 to 40 yuan [11] - The search volume for "light food restaurants" in Beijing has increased by 145% since June, and group orders for healthy, low-fat meal sets have surged by 356% [12]

Group 1: Fitness Industry Trends - The "weight management year" initiative in China is driving the growth of the "slimming economy," with increased foot traffic in fitness venues like 24-hour gyms and squash courts in Beijing [1] - There has been a significant rise in the search volume for fitness-related services, with "fitness monthly cards" up by 31.6% and "24-hour self-service gym cards" up by 96.9% compared to last year [1] - The demand for fun and engaging sports is increasing, as evidenced by a 96.4% rise in searches for "indoor trampoline parks" and a 188% increase for "squash courts" since June [1] Group 2: Home Fitness Equipment - In Yiwu, lightweight, portable, and smart fitness products are experiencing sales growth, with a notable increase in the popularity of abdominal wheels, which have seen sales rise by 40%-50% compared to last year [4][5] - The sales volume for the new abdominal wheel model has reached 30,000 to 50,000 units per month, indicating strong market demand [4] - Multi-functional home fitness equipment, such as a space-saving, customizable three-in-one barbell set, is also gaining traction among consumers [5] Group 3: Healthy Eating Trends - Light meals, characterized by low fat and high fiber, are becoming increasingly popular among consumers, with one individual ordering light meal takeout 3-5 times a week [6] - The search volume for "light meal restaurants" in Beijing has surged by 145% since June, and group orders for healthy meal packages have increased by 356% [12] - A light meal chain plans to open 10 new locations nationwide, reflecting confidence in future growth potential [12]