其一，不为"不确定性"提前买单。 （来源：经济日报） 转自：经济日报 生活中经常遇到这样的场景：骑行结束关闭共享单车车锁时，关锁页面提示选择"仅支付本次行 程"或"周套餐月套餐"；在咖啡店点单时，会面对"单次购买"还是"次卡套餐"的选择。在这种情况下， 买还是不买，成为一个选择。 套餐的设计逻辑为多次使用摊薄成本，是商家用未来消费承诺换取当下确定性收入，同时向消费者让渡 部分利润。 对商家来说，售卖套餐卡有不少优势，比如，帮助商家回笼资金锁定现金流；相较单次购买，套餐能显 著降低退款率，提升复购率，稳定经营预期。另外，还能通过绑定用户多次消费，长期积累用户数据， 实现精准营销，增强品牌黏性。 对消费者而言，只要消费频次达标，套餐就比单次支付划算。比如，健身单次体验80元，月卡1200元， 每月锻炼超过15次就能回本，锻炼得越多省得越多；再如咖啡单次18元，10次卡150元，喝满9杯就比单 次买划算。 生活中偏爱单次付款、拒绝各类套餐绑定的人比比皆是。曾有数据显示，共享单车用户结算骑行费用， 36.6％的消费者表示会选择单次支付。 这样选择，原因有三。 单次小额支出不会有太强的痛感；而办套餐是一次性支付，后续每 ...

Core Viewpoint - The article discusses the consumer behavior surrounding single payments versus subscription packages, highlighting the psychological factors influencing these choices and the implications for businesses and consumers [1][5]. Group 1: Business Perspective - Subscription packages provide businesses with advantages such as improved cash flow, reduced refund rates, and increased customer retention through binding users to multiple purchases [1]. - By selling subscription packages, businesses can accumulate user data over time, enabling precise marketing strategies and enhancing brand loyalty [1]. - The design logic of subscription packages allows businesses to convert future consumption commitments into immediate revenue, thus stabilizing operational expectations [1]. Group 2: Consumer Behavior - Consumers often prefer single payments due to the avoidance of "uncertainty costs" associated with unused subscription benefits, which can lead to perceived waste [3]. - The concept of "loss aversion" plays a significant role, where consumers feel a greater emotional impact from potential losses (e.g., unused subscription benefits) than from equivalent gains [4]. - The pressure to meet subscription usage quotas can transform the enjoyment of services into a psychological burden, leading consumers to avoid packages in favor of single payments that offer more flexibility [4][5]. Group 3: Consumption Patterns - Subscription packages are more suitable for consumers with stable consumption frequencies and fixed scenarios, such as daily coffee drinkers or regular gym-goers [5]. - For individuals with variable lifestyles, single payments, despite being more expensive, allow for greater control over spending and reduce the risk of waste [5]. - Understanding personal consumption rhythms is essential for consumers to ensure that their spending aligns with their lifestyle, leading to more satisfying financial decisions [5].

Core Points - The rise of short drama training institutions is accompanied by issues related to refund policies and "unreasonable clauses" in contracts [1] - A recent court case in Beijing ruled against an arbitration clause deemed as an "unreasonable clause," reinforcing consumer rights [1] - The Supreme Court's recent interpretation of laws regarding prepaid consumption disputes aims to clarify rights and protect consumers [1][2] Group 1: Legal Context - The court identified the arbitration clause in a training contract as invalid, which significantly reduces the cost burden on consumers seeking refunds [1] - The new judicial interpretation from the Supreme Court invalidates unreasonable clauses that increase consumer costs, such as non-refund policies and restrictions on service transfers [1] Group 2: Consumer Rights and Responsibilities - Consumers are advised to carefully review contract terms, especially regarding duration, fees, refund conditions, and dispute resolution methods [2] - Consumers have the right to terminate prepaid contracts if disputes arise within the contract period, allowing them to mitigate losses [2] Group 3: Business Practices and Consumer Protection - Some platforms are introducing services that guarantee compensation if a business fails to fulfill its obligations, enhancing consumer confidence [3] - There is a call for stricter penalties against businesses that engage in fraudulent practices, such as taking prepaid funds and failing to provide services [3] - The enforcement of the Supreme Court's interpretation is expected to improve the business environment by discouraging dishonest practices and promoting consumer trust [3]

Core Insights - The "weight management economy" in China is poised for significant growth, with the market expected to reach 326 billion yuan in 2023, driven by rising obesity rates among adults and children [4][7] - The prevalence of overweight and obesity among Chinese adults exceeds 50%, with projections indicating that by 2030, these rates could rise to 70.5% for adults and 31.8% for children [4][6] - The economic burden of obesity-related healthcare costs in China is projected to reach 418 billion yuan by 2030, highlighting the urgent need for effective weight management solutions [6] Market Potential - The weight management market is experiencing a surge, with various consumption scenarios emerging, including healthy meal replacements and fitness services [8] - The healthy meal replacement segment is expected to grow significantly, with the market projected to exceed 120 billion yuan by 2025, reflecting a compound annual growth rate of 29.3% [8] - The demand for fitness services is also increasing, as evidenced by a 31.6% year-on-year rise in searches for gym memberships and a 96.9% increase for 24-hour self-service gym passes [8] Pharmaceutical Opportunities - The weight loss medication market is anticipated to reach 8.7 billion yuan by 2025 and 14.9 billion yuan by 2030, with GLP-1 class drugs gaining popularity [9] - The "miracle drug" semaglutide has garnered significant attention on social media, indicating a growing consumer interest in effective weight loss medications [9] Challenges in the Industry - Despite the growth, the weight management sector faces challenges, including issues of false advertising and lack of verification for some products, leading to a high number of consumer complaints [15][17] - Many weight loss institutions lack proper standards and regulatory oversight, resulting in questionable practices and unmet consumer expectations [17] - As consumer preferences shift towards medically guided and sustainable weight management solutions, the industry is expected to mature and develop healthier practices [17]

Core Insights - The "weight management economy" in China is experiencing significant growth, driven by rising obesity rates and increasing public awareness of health issues [4][8][19] - The market for weight management products and services is projected to reach 326 billion yuan in 2025, indicating a substantial economic opportunity [8][9] - The government is actively promoting weight management initiatives, including a three-year "Weight Management Year" campaign starting in June 2024 [8][19] Group 1: Obesity Statistics and Trends - Over 50% of Chinese adults are classified as overweight or obese, with adult overweight rates at 34.3% and obesity rates at 16.4% as of 2018 [4][8] - Predictions indicate that by 2030, the rates of overweight and obesity among adults could rise to 70.5% and 31.8%, respectively [4][6] - The youth obesity rates are also concerning, with overweight rates for children aged 6-17 at 11.1% and obesity rates at 7.9%, both showing an increasing trend [4][8] Group 2: Market Opportunities - The weight management market is diversifying, with a rise in demand for low-calorie, low-sugar meal replacements and healthy food options [9][10] - The health food delivery market is expected to grow, with healthy meal orders increasing from 12% in 2020 to an anticipated 25% by 2025 [9] - The weight loss drug market is projected to reach 8.7 billion yuan by 2025 and 14.9 billion yuan by 2030, with GLP-1 drugs gaining popularity [10][19] Group 3: Consumer Behavior and Challenges - There is a growing consumer preference for medically guided, nutritionally balanced, and sustainable weight management solutions [19] - Complaints regarding weight management products have surged, highlighting issues such as false advertising and ineffective results [16][18] - The industry faces challenges related to regulatory standards and the credibility of weight loss institutions, with many lacking proper verification and oversight [18][19]

Group 1 - The core viewpoint of the article highlights the growing trend of the "weight loss economy" in China, driven by increasing obesity rates and government initiatives aimed at promoting weight management [3][6][15] - Over 50% of Chinese adults are overweight or obese, with predictions indicating that by 2030, the rates could rise to 70.5% for adults and 31.8% for children [3][6] - The market for weight management in China is projected to reach 326 billion yuan in 2025, indicating significant growth potential [6][8] Group 2 - The weight management sector is experiencing a surge in diverse consumer scenarios, including the rise of healthy meal replacements and fitness services [8][9] - The healthy meal replacement market is expected to exceed 120 billion yuan by 2025, with a compound annual growth rate of 29.3% [8] - The weight loss drug market is also expanding, with projections of reaching 8.7 billion yuan by 2025 and 14.9 billion yuan by 2030 [9] Group 3 - The "Weight Management Year" initiative has led to the establishment of specialized weight management clinics across various medical institutions, integrating services like dietary guidance and psychological counseling [12] - Despite the industry's growth, challenges such as lack of verification and excessive marketing claims have emerged, leading to numerous consumer complaints [15][17] - There is a shift in consumer preferences towards medically guided, nutritionally balanced, and sustainable weight loss solutions [17][18]

Core Viewpoint - The "slimming economy" is gaining momentum in China, driven by national policy initiatives and increased public health awareness, particularly in Beijing where demand for healthy and low-fat meal options is surging [1] Group 1: Market Trends - Since June, the search volume for "fitness monthly cards" has increased by 31.6% year-on-year, while "24-hour self-service gym single-use cards" saw a remarkable growth of 96.9% [1] - There is a rising demand for engaging physical activities, with the search volume for "indoor trampoline parks" increasing by 96.4% and "squash courts" by 188% since June [1] Group 2: Consumer Preferences - In Beijing, the keyword search volume for "light meal restaurants" has surged by 145% since June, indicating a strong consumer interest in healthier dining options [1] - The group purchase order volume for healthy and low-fat light meal packages has skyrocketed by 356%, with popular items including yogurt avocado, fruit tea, and shrimp energy bowls [1]

Core Viewpoint - The introduction of monthly gym memberships in Jinan provides consumers with more flexible payment options, addressing concerns over prepayment risks associated with annual memberships [3][10]. Group 1: Monthly Membership Options - Many gyms in Jinan now offer monthly memberships alongside annual and seasonal options to cater to diverse customer needs [4][5]. - GT Gym offers monthly memberships priced at over 600 yuan, while another location offers a monthly rate of 399 yuan, with installment options available for annual memberships [5]. - Latte Gym provides a monthly membership for 299 yuan, with a continuous monthly option at 180 yuan, contingent on a 12-month commitment [7]. Group 2: Prepayment Security Measures - The "Jinan Prepayment Treasure" initiative was launched to enhance the security of prepaid consumer funds, with 15 gyms participating in this program [10][12]. - The program ensures that consumer funds are monitored by a platform, releasing payments to merchants as services are rendered, while also allowing merchants to apply for loans based on prepaid funds [10][12]. - As of May 25, 2185 businesses have successfully joined the "Jinan Prepayment Treasure," including 15 in the fitness sector [12]. Group 3: Government and Market Regulation - The Jinan market supervision authority encourages businesses to join the "Prepayment Treasure" platform to implement trust-based regulation for prepaid consumption [15]. - The introduction of monthly memberships is a strategic decision by businesses, with no mandatory requirements imposed by government authorities [15].