健身月卡

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订单大涨!这一市场,火了→
新华网财经· 2025-06-23 09:41
我国"体重管理年"行动持续推进,在国家政策引导与大众健康意识提升的双重驱动下, "瘦身经济"正 在升温 。 1 体重管理带火"瘦身经济" 运动场馆到店人数明显增多 近期,北京24小时健身房、壁球馆等运动场所的到店人数明显增多。 据悉,随着健身人数增多,不少健身房开始延长营业时间,推出24小时营业服务,还涵盖了普拉提、瑜 伽、燃脂热舞等团课,以满足多样化的健身需求。 某平台数据显示,今年6月以来,"健身月卡次卡"搜索量同比增长31.6%,"24小时自助健身房次卡"搜索 量同比增长96.9%。从消费趋势来看,人们对趣味性运动的需求正在攀升。6月以来,"室内蹦床运动 馆"的搜索量同比增长96.4%,"壁球馆"搜索量同比增长188%。 2 轻食餐饮成消费新宠 连锁门店加速扩张 运动之余,饮食对于体重管理也很重要,低脂肪、高纤维的轻食,成为不少消费者的选择。 北京某轻食连锁店恒基伟业大厦店店长郝岩琪表示:"一天的外卖一般是200单左右,堂食是100单左 右。" 在这家店内,消费者按照碳水化合物、蛋白质、蔬菜等顺序选择一份符合自己口味的轻食餐品,价格在 30-40元左右。 有消费者表示:"我几乎每天都吃减脂餐,吃一个月基 ...
“瘦身经济”正在升温 6月以来北京地区主打“健康”“低脂”的轻食套餐团购订单量同比增长356%
news flash· 2025-06-22 19:35
Core Viewpoint - The "slimming economy" is gaining momentum in China, driven by national policy initiatives and increased public health awareness, particularly in Beijing where demand for healthy and low-fat meal options is surging [1] Group 1: Market Trends - Since June, the search volume for "fitness monthly cards" has increased by 31.6% year-on-year, while "24-hour self-service gym single-use cards" saw a remarkable growth of 96.9% [1] - There is a rising demand for engaging physical activities, with the search volume for "indoor trampoline parks" increasing by 96.4% and "squash courts" by 188% since June [1] Group 2: Consumer Preferences - In Beijing, the keyword search volume for "light meal restaurants" has surged by 145% since June, indicating a strong consumer interest in healthier dining options [1] - The group purchase order volume for healthy and low-fat light meal packages has skyrocketed by 356%, with popular items including yogurt avocado, fruit tea, and shrimp energy bowls [1]
济南预付宝“加持”,健身消费“套餐”更多元
Qi Lu Wan Bao Wang· 2025-05-27 13:01
Core Viewpoint - The introduction of monthly gym memberships in Jinan provides consumers with more flexible payment options, addressing concerns over prepayment risks associated with annual memberships [3][10]. Group 1: Monthly Membership Options - Many gyms in Jinan now offer monthly memberships alongside annual and seasonal options to cater to diverse customer needs [4][5]. - GT Gym offers monthly memberships priced at over 600 yuan, while another location offers a monthly rate of 399 yuan, with installment options available for annual memberships [5]. - Latte Gym provides a monthly membership for 299 yuan, with a continuous monthly option at 180 yuan, contingent on a 12-month commitment [7]. Group 2: Prepayment Security Measures - The "Jinan Prepayment Treasure" initiative was launched to enhance the security of prepaid consumer funds, with 15 gyms participating in this program [10][12]. - The program ensures that consumer funds are monitored by a platform, releasing payments to merchants as services are rendered, while also allowing merchants to apply for loans based on prepaid funds [10][12]. - As of May 25, 2185 businesses have successfully joined the "Jinan Prepayment Treasure," including 15 in the fitness sector [12]. Group 3: Government and Market Regulation - The Jinan market supervision authority encourages businesses to join the "Prepayment Treasure" platform to implement trust-based regulation for prepaid consumption [15]. - The introduction of monthly memberships is a strategic decision by businesses, with no mandatory requirements imposed by government authorities [15].