Core Insights - The article discusses the increasing availability of unconventional fresh ingredients in supermarkets, indicating a shift in consumer preferences towards traditional and medicinal foods [2][4] - It highlights the challenges consumers face in utilizing these new ingredients, leading to a disconnect between purchase and practical use [9][13] - The piece emphasizes the need for retailers to provide comprehensive guidance and solutions to facilitate the integration of these ingredients into everyday cooking [21][29] Group 1: Market Trends - The rise of fresh medicinal ingredients like fresh Tianma and Huangjing in supermarkets reflects a growing consumer interest in health and wellness [5][12] - Despite initial excitement, sales data suggests that many consumers are unsure how to incorporate these ingredients into their diets, resulting in limited repeat purchases [9][13] - Retailers are beginning to rationalize their inventory based on actual sales performance, indicating that the novelty of these products may not translate into sustained demand [12][13] Group 2: Consumer Behavior - Consumers are motivated by the perceived health benefits and freshness of these ingredients, which provide a sense of control over their health [16][18] - The emotional appeal of cooking with fresh ingredients is contrasted with the practical challenges of preparation and knowledge [13][18] - There is a growing anxiety among consumers regarding their health, leading them to seek out these products as a form of self-care [18][19] Group 3: Retail Strategies - Retailers are encouraged to shift from merely selling ingredients to offering comprehensive solutions that include recipes and cooking guidance [29][30] - The article suggests bundling ingredients with complementary items and clear cooking instructions to lower the barrier for consumer engagement [24][25] - Establishing community platforms for sharing cooking experiences can enhance consumer education and foster brand loyalty [26] Group 4: Industry Opportunities - The exploration of fresh medicinal ingredients presents a strategic opportunity for brands to differentiate themselves in a saturated market [28][29] - Companies should focus on delivering not just products but also educational content and services that empower consumers to use these ingredients effectively [30][31] - Leveraging the trust associated with physical retail environments can enhance brand credibility and consumer confidence in new products [31]