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行业协会:紧扣扩内需政策导向,作好行业枢纽
Xin Lang Cai Jing· 2026-01-13 20:53
Core Viewpoint - The Shenzhen Mountaineering and Outdoor Sports Association emphasizes its role in connecting government, enterprises, and the market since its establishment in 2003, focusing on activating consumer potential through product innovation, scene expansion, and public participation during the 14th Five-Year Plan period [1] Group 1: Consumer Activation Strategies - The association aims to create public IPs like Shenzhen Ten Peaks and Kunpeng Trail to stimulate chain consumption, including equipment purchases, event participation, and cultural tourism [1] - It promotes the integration of outdoor sports into daily life by bringing sports events into scenic areas, streets, and business districts [1] - The association targets youth outdoor education and senior health hiking to broaden the consumer base [1] Group 2: Future Development Plans - For the 15th Five-Year Plan, the association has outlined three core strategies: optimizing the industry ecosystem, enhancing sustainable development, and cultivating new growth areas [3] - It plans to improve industry standards and promote digital transformation in outdoor events, training, and equipment sales [3] - The association aims to integrate ecological protection into outdoor activities and promote green equipment development [3] Group 3: Collaborative Initiatives - The association seeks to focus on personalized, quality, and intelligent consumption trends by organizing cross-border events and creating a mountain-sea symbiotic sports culture season [2] - It intends to leverage Shenzhen's proximity to Hong Kong to create a cross-city outdoor consumption corridor, benefiting a wider audience [2] - The association will assist the government in implementing consumer promotion policies, such as outdoor product exchanges through sports points [2]
在”千园之城“深圳,推窗见绿、出门进园成为日常
Xin Hua She· 2025-07-24 11:29
Group 1 - Shenzhen has transformed from having only 2 parks before the establishment of the Special Economic Zone to achieving the "Thousand Parks City" goal in 2019, with a current total of 1320 parks and a vision of becoming a fully integrated park city [2][1] - The city aims to increase the number of parks to over 1500 by 2035, with a target of providing residents with access to green spaces within a 5-minute walk [2][3] - The park management center reports that the per capita green space in Shenzhen is 14.75 square meters, reflecting significant improvements in park accessibility and layout [2][3] Group 2 - Shenzhen is leveraging technology by opening park application scenarios to tech companies, introducing various smart devices such as drones for delivery, coffee robots, and AI stores in parks [3][4] - The "Park Economy" is emerging, with events like the Guangdong-Hong Kong-Macao Greater Bay Area Garden Competition attracting over 1.28 million visitors and generating significant local economic activity [3][4] - Shenzhen ranks among the top three cities in terms of park vitality, promoting a "city-park symbiosis" model that integrates ecological resources with economic value [3][4] Group 3 - The city has developed a multi-layered outdoor trail system called "Pengcheng Wanli," connecting parks, communities, and natural landscapes, enhancing the integration of mountains, seas, cities, and parks [4][5] - The 3600-kilometer outdoor trail system facilitates a harmonious coexistence between humans and wildlife, exemplified by the design of the Kunpeng Trail [4][5] - The park management center emphasizes the commitment to enhancing park quality and connectivity, aiming to create a city that embodies the concept of a large park [5]