Core Insights - The article discusses the transformative impact of AI technology on brand marketing, emphasizing the need for brands to integrate AI across the entire marketing chain to regain control over growth and user engagement [2][10][12]. Group 1: Brand Growth Challenges - Brands face significant challenges in growth due to the disappearance of natural traffic dividends, leading to increased reliance on paid advertising [5]. - Rising costs from traffic bidding and disappointing ROI have forced brands into a competitive landscape where marketing investments do not yield proportional returns [5][6]. - The "Matthew Effect" favors larger brands, making it difficult for smaller brands to compete effectively due to limited budgets [6][8]. Group 2: AI-Driven Solutions - The concept of "Full-Scene AI" is introduced, which aims to empower brands through AI across all marketing touchpoints, enhancing user experience and engagement [3][12]. - Brands are encouraged to leverage AI not just as a tool for content creation but as a strategic asset that informs decision-making and optimizes marketing efforts [11][12]. - The integration of AI into the marketing process can create a self-sustaining cycle of insights, decisions, and user engagement, forming a complete marketing ecosystem [26][30]. Group 3: Implementation Strategies - Whale Hong Dynamics proposes a three-pillar strategy for implementing AI: Data Science, Full-Field Touchpoints, and Intelligent Services [14][18][20]. - The Data Science pillar focuses on breaking down data silos to gain comprehensive insights into user behavior across various platforms [15][16]. - The Full-Field Touchpoints pillar aims to create a seamless user experience by connecting different devices and applications, enhancing brand visibility and engagement [19]. - The Intelligent Services pillar emphasizes the integration of marketing and service, transforming advertising into a value-adding experience for consumers [21][25]. Group 4: Future Trends - The article predicts that consumer decision-making processes will become significantly shorter as AI assistants streamline information retrieval and purchasing [29]. - Marketing will evolve towards a more ubiquitous and native presence in consumers' lives, requiring brands to embed their services seamlessly into user experiences [29]. - The competition will shift from merely capturing user attention to mastering technology and ecosystem control, with brands that establish comprehensive AI capabilities gaining a competitive edge [29][30].

Core Insights - The AI consumer market is experiencing rapid growth, with increasing consumer interest and reliance on AI tools, yet brand applications of AI remain superficial, primarily focused on content production [1][2] - Less than 30% of advertisers utilize AI beyond content production, indicating a significant mismatch between supply and demand in AI advertising [1] - The future of AI marketing lies in transforming AI from a production tool to a decision-making partner that understands user signals and integrates seamlessly into the consumer journey [1][3] Consumer Perspective - Current promotional AI tools have lower conversion efficiency compared to offline experiences and contextual content, necessitating a shift towards becoming "lifestyle consultants" that provide brand value experiences deeply integrated with consumer scenarios [2] - The HarmonyOS ecosystem is positioned to support full-scenario AI marketing, moving from "point marketing" to a "system-native intelligence" era, leveraging user data and application integration [2][4] Brand Strategy - Whale Hong Dynamics aims to be a partner for brands in the AI era, focusing on breaking data barriers, enabling cross-platform advertising, and driving business innovation through data science services and a comprehensive advertising platform [2] - The introduction of the "AI-driven intelligent decision engine - Whale Spirit Agent" aims to create a closed-loop of "insight-production-reach," enhancing marketing intelligence across the entire consumer journey [3] Cross-Scenario Marketing Opportunities - The HarmonyOS facilitates a seamless transition from isolated devices to interconnected systems, enhancing multi-device collaboration and providing a robust foundation for full-scenario AI marketing [4] - Whale Hong Dynamics has developed the "Family Reach" cross-screen marketing solution, effectively mapping HUAWEI ID with Family ID to create a high-quality advertising matrix that connects brands with new middle-class families [4] - The company is also focusing on high-value user segments, such as business travelers, to create immersive brand experiences through intent perception technology, ensuring precise content delivery [4]