(侨乡新貌)侨乡泉州"茶瓷香伴" 非遗跨界促产业融合 中新社泉州2月2日电 (记者 孙虹)"一支香、一杯茶、一件瓷器，是如何从泉州这片土地上'长'出来 的。"在近日的一场产业带溯源直播中，网络主播阿祖携手非遗代表性传承人，将安溪铁观音的"香 韵"、永春香的"雅韵"、德化白瓷的"器韵"娓娓道来。 作为宋元中国海外贸易的三大核心文化元素，茶瓷香不仅是海上丝绸之路的重要见证，也是侨乡福建泉 州富民兴县的重要支柱。统计数据显示，2025年，安溪茶产业综合产值达460.5亿元(人民币，下同)，德 化陶瓷产业集群规模达760亿元，永春香产业链产值突破135亿元。 侨乡泉州打造"茶瓷香伴"品牌促产业融合。图为1月28日，网络主播携手非遗代表性传承人在福建 泉州开启茶瓷香产业带溯源直播。陶宣 摄 当安溪铁观音的茶韵注入温润如玉的德化白瓷茶碗，一缕缕永春篾香的淡烟缭绕其间……安溪县副县长 林毅敏向中新社记者描绘了一幅雅致的宋式生活美学画卷，这背后是安溪、德化、永春三个县推动茶、 瓷、香产业融合发展的积极探索。 安溪、永春、德化三县山水相连、文脉相通，茶瓷香三大产业各具特色又高度互补。为打破县域边界， 推进区域协作，2025年9 ...

Core Insights - The traditional incense industry is experiencing new growth opportunities driven by young consumers who are expanding the application scenarios of Chinese incense for sleep aid, emotional healing, and enhancing focus [2][4] - The popularity of Chinese incense among younger demographics is reflected in significant sales growth on platforms like Taobao, with transactions increasing over 50% year-on-year since February [1][2] - Brands are adapting to market demands by launching portable incense products and integrating traditional techniques with modern designs, such as the "Dark Fragrance Bracelet" from the Palace Museum [2][3] Market Trends - The sales of incense-related products, including incense holders and incense sticks, have seen a year-on-year increase of nearly 80% [1] - The number of users born after 1995 has nearly doubled, indicating a strong interest among younger consumers [1] - Brands are leveraging social media trends, with topics like "Chinese incense" and "traditional incense-making" gaining traction [1] Product Innovation - New product offerings include portable incense sheets and sleep sachets, catering to the diverse needs of young consumers [2][3] - The introduction of unique product names, such as "Dreams in My Mind" and "Tea Words," aims to attract younger buyers [3] - The "Cold Condensation Incense" technique has gained popularity, allowing for various forms like incense beads and powders, which are convenient for modern lifestyles [3] Consumer Engagement - Young consumers are not only purchasing incense but are also engaging in learning about the craft, with many participating in workshops for making incense [4] - Experience-based activities, such as "handmade incense pouch" workshops, are being offered by various businesses to enhance consumer interaction [4] - The market for Chinese traditional incense culture is expanding, with a growing variety of products available [4]