(侨乡新貌)侨乡泉州"茶瓷香伴" 非遗跨界促产业融合 中新社泉州2月2日电 (记者 孙虹)"一支香、一杯茶、一件瓷器，是如何从泉州这片土地上'长'出来 的。"在近日的一场产业带溯源直播中，网络主播阿祖携手非遗代表性传承人，将安溪铁观音的"香 韵"、永春香的"雅韵"、德化白瓷的"器韵"娓娓道来。 作为宋元中国海外贸易的三大核心文化元素，茶瓷香不仅是海上丝绸之路的重要见证，也是侨乡福建泉 州富民兴县的重要支柱。统计数据显示，2025年，安溪茶产业综合产值达460.5亿元(人民币，下同)，德 化陶瓷产业集群规模达760亿元，永春香产业链产值突破135亿元。 侨乡泉州打造"茶瓷香伴"品牌促产业融合。图为1月28日，网络主播携手非遗代表性传承人在福建 泉州开启茶瓷香产业带溯源直播。陶宣 摄 当安溪铁观音的茶韵注入温润如玉的德化白瓷茶碗，一缕缕永春篾香的淡烟缭绕其间……安溪县副县长 林毅敏向中新社记者描绘了一幅雅致的宋式生活美学画卷，这背后是安溪、德化、永春三个县推动茶、 瓷、香产业融合发展的积极探索。 安溪、永春、德化三县山水相连、文脉相通，茶瓷香三大产业各具特色又高度互补。为打破县域边界， 推进区域协作，2025年9 ...

Group 1 - The core event was the global launch of the "Five Kilns" series of Qinghua Fenjiu, showcasing the integration of Chinese liquor and ceramic culture, marking a significant milestone in Fenjiu's "living culture" strategy [1] - The collaboration involved renowned representatives from the five famous kilns and Fenjiu brewing masters, emphasizing the cultural significance of the products as cultural symbols rather than mere consumer goods [1] - The event highlighted the innovative exploration of combining intangible cultural heritage with the aim of enhancing cultural confidence and showcasing the continuous evolution of Chinese liquor and ceramic culture [1] Group 2 - The launch also initiated a product collaboration between Fenjiu and JD.com, aiming to promote the Five Kilns series in global high-end consumer markets through online and offline integration [2] - JD.com expressed enthusiasm for Fenjiu's cultural approach, viewing it as an innovative model for the liquor industry, and aims to leverage traffic and scene innovation to bring Eastern elegance into households [2] - Fenjiu is positioning itself as a contemporary legend of Eastern civilization by using culture as a vessel and quality as a sail in the wave of globalization [2]

Core Viewpoint - The global launch event of the "Five Kilns" series by Fenjiu Group marks a significant milestone in promoting Chinese liquor and ceramic culture on the world stage, emphasizing the brand's "living culture" strategy [1][3]. Group 1: Cultural Significance - The collaboration features renowned representatives of traditional ceramic craftsmanship, highlighting the integration of liquor and ceramic culture [3]. - Fenjiu's marketing director emphasized that the "Five Kilns" series is not just a product but a cultural symbol, aiming to elevate liquor from a consumer good to a cultural carrier [3][5]. - The event showcases the innovative exploration of "intangible cultural heritage + intangible cultural heritage," reflecting contemporary expressions of Chinese cultural confidence [3]. Group 2: Strategic Partnerships - The event included academic discussions on the strategic value of traditional craftsmanship collaboration, enhancing the brand's cultural empowerment [5]. - A partnership with JD.com was announced to promote the "Five Kilns" series through online and offline channels, aiming to reach global high-end consumer markets [5]. - The collaboration is seen as a new paradigm for the liquor industry, providing an innovative model for cross-industry cultural integration [5]. Group 3: Global Impact - Fenjiu is positioned to write a contemporary legend of Eastern civilization amid globalization, aiming to shine brightly in the global cultural landscape [8].

Core Insights - The event "Five Kilns Inherit Ancient Charm, Blue and White Initiate New Radiance" marks a significant milestone for Fenjiu Group, showcasing the integration of Chinese liquor and ceramic culture on a global stage [1][3][8] - The collaboration features inheritors of the five famous kilns, emphasizing the cultural significance of the products beyond mere consumption [3][5] Group 1: Event Highlights - The global launch event took place at Nanjing Zhongshan Golf Hotel, featuring a dialogue between ancient civilization and modern craftsmanship [1] - The event included notable figures from the ceramic heritage community, enhancing the cultural depth of the collaboration [3] - Fenjiu's Deputy General Manager Zhang Yongyong highlighted the series as a cultural symbol, aiming to elevate liquor from a consumer product to a cultural carrier [3][5] Group 2: Strategic Partnerships - The event initiated a product collaboration between Fenjiu and JD.com, aiming to leverage both online and offline channels to promote the series globally [5] - JD.com’s Vice President Zhao Yu emphasized the innovative approach of Fenjiu in breaking cultural boundaries within the liquor industry [5] Group 3: Cultural Significance - The series is positioned as a representation of contemporary Chinese cultural confidence, showcasing the continuous evolution of Chinese liquor and ceramic culture [3][8] - The collaboration is seen as a new paradigm for enhancing brand value through cultural empowerment in the liquor industry [5]