10个涉茶类国家 地理标志保护示 范区拟获批_南 方+_南方plus 日前，国家知识 产权局发布公 示，经验收自 查、验收评估以 及综合评定等程 序，54个国家地 理标志保护示范 区拟批准成立。 其中，西湖龙 井、岳西翠兰等 10个涉茶类国家 地理标志保护示 范区成功入选， 标志着我国茶叶 地理标志保护进 入体系化推进的 新阶段。 本次公示的10个 涉茶类国家地理 标志保护示范区 具体为西湖龙 井、岳西翠兰、 安溪铁观音、福 鼎白茶、狗牯 脑、安化黑茶、 保靖黄金茶、六 堡茶、凤冈锌硒 茶、汉中仙毫， 分布在浙江、安 | 示范区名称 | 省份 | 承担单位 | | --- | --- | --- | | 西湖龙井国家地理标志保护示范区 | 浙江省 | 杭州市人民政府 | | 岳西翠兰国家地理标志保护示范区 | 安徽省 | 岳西县人民政府 | | 安溪铁观音国家地理标志保护示范区 | 福建省 | 安溪县人民政府 | | 福鼎白茶国家地理标志保护示范区 | 福建省 | 福鼎市人民政府 | | 狗钻脑国家地理标志保护示范区 | 江西省 | 遂川县人民政府 | | 安化黑茶国家地理标志保护示范区 | 湖南省 | 安化 ...

安溪县委副书记、县茶业管理委员会主任叶睿葆在致辞中表示，国车承载着中国制造业的硬核实力，国茶蕴含着中华传统文化的深厚底蕴，二者同为"中国 品牌"走向世界的重要名片。此次跨界联动，既为安溪铁观音拓展了北方消费市场与品牌传播渠道，也为一汽集团注入中华优秀传统文化内涵，为制造业与 农业、工业品牌与文化品牌的融合发展提供了鲜活范例。 叶睿葆介绍，安溪铁观音凭借得天独厚的生长环境和精湛的传统制作技艺，富含多种营养成分，深受广大消费者喜爱。作为中国好茶的代表，安溪铁观音在 大国茶叙外交中频频亮相、发挥示范引领作用。此次在长春举办茶事活动，旨在依托一汽平台、借助吉林窗口，让更多东北群众认识安溪、了解铁观音，推 动安溪与吉林两地在产业协作、文化交流上实现深度融合。 转自：新华财经 新华财经长春11月23日电（田宇）"驾享国车 品鉴国茶"安溪铁观音茶文化主题活动在吉林省长春市举办，近2000名嘉宾代表齐聚一堂，共赴工业文明与农 业文明的跨界之约，为跨领域品牌融合、区域文化互通搭建起坚实桥梁。 图为安溪县委副书记、县茶业管理委员会主任叶睿葆 活动现场，嘉宾们在品鉴安溪铁观音独特风味的同时，围绕"产业跨界融合""区域文化互通"等议 ...

转自：新华财经 新华财经长春11月23日电（田宇）"驾享国车 品鉴国茶"安溪铁观音茶文化主题活动在吉林省长春市中国第一汽车集团有限公司举办，近2000名嘉宾代表齐 聚一堂，共赴工业文明与农业文明的跨界对话，奏响民族品牌协同发展的新篇章。 活动现场，安溪铁观音制茶大师为一汽员工现场展示"做青""包揉"等核心工艺，通过沉浸式冲泡讲解，让大家直观感受中华茶文化的精妙内涵。活动还同步 举行了安溪铁观音体验店证书颁发、2025年秋季茶王赛颁奖等环节，并设置趣味抽奖，为一汽劳模、工程师及优秀员工代表送上茶礼，以国茶之敬意礼赞大 国工匠精神。 编辑：王菁 吉林省工信厅一级巡视员、吉林省企业联合会常务副会长张毅在致辞中指出，此次活动是民族汽车工业第一品牌与中国茶叶第一品牌的深度交流与合作共 赢。他希望双方以此次活动为契机，在品牌共创、市场共享、文化共传等领域拓展合作空间，让"国车+国茶"的跨界营销模式结出丰硕成果，为两地产业升 级注入强劲动能。 安溪县委副书记、县茶业管理委员会主任叶睿葆表示，安溪铁观音凭借得天独厚的生长环境和精湛的传统制作技艺，富含多种营养成分，不仅是中国好茶的 代表，更在大国茶叙外交中频频亮相、发挥示范引 ...

Core Insights - The forum "Embracing Generation Z" aims to explore how the liquor industry can effectively engage with young consumers, blending traditional heritage with modern trends [1][2][3] Group 1: Industry Trends - The rise of Generation Z is seen as a crucial factor for enhancing consumption quality and achieving high-quality development in the liquor industry [2] - The liquor industry is encouraged to innovate consumption scenarios and optimize supply to connect with Generation Z [2] - The integration of tea and liquor is emerging as a vibrant market, showcasing successful practices that go beyond simple product overlap to deep cultural and experiential connections [4] Group 2: Company Strategies - Leading liquor companies, represented by Moutai, are adopting open approaches to embrace change and innovation while maintaining traditional values [3] - Companies are focusing on building a young consumer index, innovating content delivery, and creating cross-industry communication platforms to engage with Generation Z [3] - Anhui Yingjia Gongjiu's strategy emphasizes ecological sustainability, cultural heritage, and innovative consumer experiences to resonate with younger audiences [5] Group 3: Engagement Initiatives - The forum included interactive segments like the "MBTI of Wine Culture," which creatively linked personality tests with wine preferences to explore new communication pathways with young consumers [6] - A campaign titled "Me and Moutai" was launched to invite consumers to share their personal stories related to the Moutai brand, aiming to connect with the emotional sentiments of the younger generation [8] - The forum highlighted the need for the liquor industry to adopt a youthful mindset, emotional expressions, and cultural integrity to foster connections with Generation Z [8]

Core Points - The "Tea Record Heritage" Tea King Competition aims to promote traditional tea culture and enhance the quality of China's tea industry through a national-level platform [6][8][30] - The event received significant support from various government departments, local governments, industry organizations, leading enterprises, and cultural representatives [2][4] Industry Insights - The competition showcased over 1,400 tea samples from key tea-producing regions in China, highlighting the industry's achievements in quality improvement and craftsmanship [1] - The event emphasized the importance of cultural empowerment and standardization in driving the tea industry's development, aiming to transform local specialties into national strategic symbols [6][10] Local Practices - Anxi County and Xianyou County shared their innovative paths in tea culture excavation, brand building, and industry integration, providing a model for other tea-producing regions [10][11] - Anxi County's government focuses on the "Anxi Tieguanyin" public brand as a core engine for high-quality tea industry development, promoting unified standards and brand credibility [11] Mechanism Innovation - The event marked significant steps in the mechanization and platform construction of the "Tea Record Heritage" project, including strategic partnerships and digital marketing initiatives [18][20] - The "Craftsmanship Appreciation" digital dissemination plan aims to promote Chinese tea brands through live broadcasts and special reports, enhancing market visibility [20][22] Awards and Recognition - The competition awarded 11 "Tea King" titles and multiple gold, silver, and bronze awards, celebrating the dedication of tea producers and the quality of their products [30][32] - The winners expressed their commitment to quality and the importance of traditional craftsmanship in the tea industry [35]

Core Viewpoint - The 2025 World Food Forum and the 80th anniversary of the FAO have commenced in Rome, showcasing significant agricultural heritage projects from China, including Anxi Tieguanyin tea culture and Qingtian rice-fish co-culture system, which have garnered international attention [3][4]. Group 1: Anxi Tieguanyin Tea Culture - Anxi Tieguanyin tea culture system was recognized as a global important agricultural heritage by the FAO in 2022, being the only oolong tea to receive this certification [3]. - The unique semi-fermentation process and the "tea-forest-grass" planting model exemplify sustainable mountain ecological agriculture [3][4]. - The recognition is expected to enhance the brand value and international influence of Anxi Tieguanyin, promoting a sustainable development path for Chinese tea culture [4]. Group 2: Qingtian Rice-Fish Co-Culture System - The Qingtian rice-fish co-culture system is one of the first projects recognized as a global important agricultural heritage, showcasing an ecological cycle that reduces reliance on chemical fertilizers and pesticides [4]. - This system promotes biodiversity and ecological balance, aligning with sustainable development principles [4]. - The exhibition highlighted the historical significance and value of the rice-fish co-culture system, contributing to the understanding of sustainable agricultural practices [4]. Group 3: Global Agricultural Heritage Initiative - The FAO's initiative for global important agricultural heritage has recognized 102 heritage sites worldwide over 20 years, with China leading with 25 recognized projects [5]. - These living heritage systems play a crucial role in ecological balance and cultural identity, reflecting the depth of Chinese agricultural civilization [5]. - The initiative emphasizes the importance of agricultural heritage in addressing future uncertainties and promoting sustainable development globally [5].

Core Insights - Anxi County has been recognized as one of the top 10 "leading counties" in rural e-commerce development by 2025, being the only county in Fujian Province to receive this honor [1][4] - The county's e-commerce transaction volume has surged from 2 billion yuan in 2013 to over 32.03 billion yuan in 2024, showcasing a remarkable transformation from a small mountainous town to a digital powerhouse in agricultural products [1][4] Policy Support - A comprehensive policy framework has been established to support e-commerce, including the formation of a leadership group and a collaborative mechanism among various stakeholders [2][4] - The county allocates 5 million yuan annually to support e-commerce enterprises throughout their lifecycle, from startup to growth stages, enhancing their operational capabilities [4] Industry Integration - Anxi County has successfully integrated primary, secondary, and tertiary industries through e-commerce, creating a robust ecosystem that enhances traditional industries [5][6] - The county has established 126 standardized tea bases linked to a traceability system, ensuring product quality from production to consumption [5] Logistics Development - Significant investments have been made in logistics infrastructure, including over 2.3 billion yuan for rural road improvements, enhancing the efficiency of e-commerce logistics [8] - A three-tier logistics distribution system has been implemented, achieving full coverage of administrative villages and optimizing delivery routes through smart technology [8][9] Economic Impact - The e-commerce sector has become a key driver of economic growth in Anxi, with over 40,000 e-commerce entities established, creating more than 66,000 jobs [10][11] - The county's e-commerce sales during major shopping events have reached impressive figures, such as 2.859 billion yuan during the "6.18" sales and 3.477 billion yuan during "Double 11" [11]

Core Insights - Anxi Tieguanyin, a renowned Chinese tea, is advancing towards becoming a major tea processing and distribution center, with a projected tea garden area of 600,000 acres and a total tea production of 62,000 tons in 2024, generating a comprehensive industry output value of 41.6 billion yuan [1] - The brand value of Anxi Tieguanyin has reached 144.307 billion yuan, maintaining its top position in the national geographical indication brand value rankings for tea for ten consecutive years [1] - The success of Anxi Tieguanyin is attributed to its unique flavor, innovative industry practices, technological empowerment, brand development, and market expansion [1] Industry Innovation and Technology - The introduction of a "smart pest control system" in Anxi's tea gardens has improved pest management efficiency by over 30%, reducing pesticide usage and environmental pollution [2][3] - Anxi County is enhancing its tea technology support by establishing national-level tea inspection centers and collaborating with research institutions to accelerate technological advancements in green planting and quality safety [3] - The implementation of a comprehensive digital platform utilizing satellite remote sensing and big data is driving the digital transformation of the entire tea industry chain [3] Brand Development and Cultural Promotion - Anxi County is actively promoting its tea culture through various branding initiatives, including participation in cultural events and international diplomacy, positioning Anxi Tieguanyin as a cultural ambassador [5][6] - The county is leveraging its rich cultural heritage to enhance brand value, with ongoing projects to document tea history and promote traditional tea culture through innovative presentations [6] - A brand matrix is forming in Anxi, with 157 geographical indication enterprises and 33 leading agricultural enterprises, fostering collaborative brand development [7] Marketing and Sales Strategy - Anxi Tieguanyin is transitioning from a traditional agricultural product to a modern consumer good, responding to diverse market demands for health and social engagement [8] - The county has developed a robust marketing network with over 30,000 tea marketing personnel and more than 60,000 tea shops nationwide, establishing itself as a key tea supply chain base [9] - E-commerce sales for tea have reached 12.5 billion yuan, reflecting the industry's adaptation to digital trends [9] Tourism and Economic Integration - Anxi County is integrating tea production with cultural tourism, creating unique tea garden experiences and promoting local heritage to attract visitors [10] - The county is expected to receive over 9.0679 million tourists in 2024, generating a total tourism revenue of 10.708 billion yuan, with tea-related tourism accounting for nearly half of this revenue [10]

Core Insights - Anxi Tieguanyin, a renowned Chinese tea, is advancing towards becoming a major tea distribution and processing center, with a projected tea garden area of 600,000 acres and a total tea production of 62,000 tons in 2024, generating a comprehensive industry output value of 41.6 billion yuan [1] - The brand value of Anxi Tieguanyin has reached 144.3 billion yuan, maintaining its top position in the national tea geographical indication brand value ranking for ten consecutive years [1] Industry Development - The tea industry in Anxi is undergoing modernization through technological upgrades, with the introduction of IoT and smart pest control systems that have increased pest control efficiency and reduced pesticide usage by over 30% [2][3] - Anxi County is enhancing its tea technology support by establishing national-level tea inspection centers and collaborating with research institutions to promote green planting and smart processing [3] Brand Strategy - Anxi is actively promoting its tea brand through numerous cultural and promotional activities, enhancing its visibility both domestically and internationally, including participation in significant international events [5][6] - The county is focusing on cultural heritage and innovation in tea culture to maintain competitive advantages, with initiatives like tea culture experience tours and the development of cultural products [6][7] Marketing and Sales - The tea industry is transitioning from traditional agricultural products to modern consumer goods, with a focus on health and social consumption scenarios [7][8] - Anxi has developed a comprehensive marketing network with over 30,000 tea marketing personnel and more than 60,000 tea shops nationwide, alongside a significant e-commerce presence with sales reaching 12.5 billion yuan [8][9] Tourism Integration - The integration of tea industry with cultural tourism is being emphasized, with the establishment of tea-themed tourist attractions and experiences, contributing to a projected tourism revenue of 10.7 billion yuan in 2024 [9]

Group 1 - The core engine of Anxi Tieguanyin's industrial leap is full-chain technological innovation, covering every aspect from tea garden to tea cup [1] - Upstream smart management strengthens quality foundation through IoT and intelligent pest control systems, significantly reducing pesticide reliance and enhancing ecological benefits [1] - Satellite remote sensing technology supports integrated ecological planting and monitoring, ensuring high-quality raw material production [1] Group 2 - Midstream smart manufacturing transforms tea processing with automated production lines, increasing efficiency by 20 times and reducing energy consumption by 30% [1] - Anxi promotes tea machinery research and development, with intelligent production lines capturing 80% of the national market share for certain products [1] - Downstream marketing innovation expands market space, with annual sales reaching 12.5 billion yuan through a robust e-commerce ecosystem [2] Group 3 - Digital technology enhances marketing models, including online live streaming and offline cultural experiences, supported by a highly efficient logistics network [2]