安溪铁观音

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潮声漫过刺桐城(我与一座城)
Ren Min Ri Bao· 2025-07-06 22:52
Core Viewpoint - The article reflects on the rich cultural and historical significance of Quanzhou, highlighting its evolution from a major maritime trade center to a vibrant city with deep-rooted traditions and modern developments [1][4]. Group 1: Historical Significance - Quanzhou, known as "Cizhou," was historically recognized as "the first great port in the East" during the Song and Yuan dynasties, symbolizing its importance in maritime trade [1]. - The city is celebrated for its unique blend of cultural influences, as seen in its architecture and local customs, which have evolved over centuries [2][3]. Group 2: Cultural Identity - The local cuisine, such as the thin-skinned "Yafur" pancakes and "Ginger Duck," reflects the city's rich culinary heritage, which is an integral part of its cultural identity [2]. - The traditions of the local "Xunpu women," who engage in seafood harvesting, showcase the connection between the community and the sea, emphasizing the city's maritime culture [3]. Group 3: Recent Developments - In 2021, Quanzhou was recognized as a UNESCO World Heritage site, with 22 heritage points highlighting its historical significance as a center of maritime trade along the Maritime Silk Road [4]. - The recognition has invigorated local pride and tourism, positioning Quanzhou as a key player in the global cultural landscape [4].
暑运大幕拉开!厦航计划执行航班超四万班
Zhong Guo Min Hang Wang· 2025-06-26 03:07
Group 1 - The core mission of the company during the summer travel season is to provide safe, high-quality, and efficient travel services, with over 40,000 flights planned, including 2,878 new routes and 1,630 additional flights [1][3] - New domestic routes focus on seasonal tourist destinations such as Xinjiang and Inner Mongolia, with 24 new routes including direct flights from Xiamen and Fuzhou to Urumqi, and from Hangzhou to Hailar [3] - The company is enhancing popular tourist routes and introducing 14 new routes based on market demand, including flights from Xiamen to Hefei and Wuhan [3] Group 2 - The company is implementing safety measures to ensure smooth operations during the summer travel season, including coordination meetings to address challenges and thorough assessments of aircraft status and personnel reserves [3] - New services for travelers include a "no companion" service for unaccompanied minors, which reduces wait times by an average of 15 minutes, and a dedicated luggage care service for valuable or fragile items [7] - The company is enhancing in-flight experiences with new beverage options and food items, including a collaboration with a Michelin-starred restaurant to offer unique dishes [7][8]
八马茶业携手美团公益 103座乡村儿童操场点亮童心
Zhong Guo Jin Rong Xin Xi Wang· 2025-06-21 09:36
转自:新华财经 夏日的国营福建省武夷山华侨农场学区附属幼儿园,4368块蓝色悬浮地板拼接成405.8平方米的崭新操场,孩子们奔跑跳跃的身影与清脆的笑声交织。这座 由八马茶业独立筹集善款、联合美团、壹基金捐建的操场,是武夷山首座乡村儿童操场,也是八马加入美团乡村儿童操场计划落地的第103座爱心工程。 一杯茶的温度,103座乡村儿童操场的诞生 2024年6月,八马茶业携旗下门店正式加入美团乡村儿童操场计划,消费者在美团平台每下一笔八马团购订单,企业即捐赠一笔善款用于操场建设。截至 2025年6月,该计划已覆盖八马全国连锁店,累计支持落成103座乡村儿童操场,包括1座独立捐建落成的新操场,惠及云南、福建、四川等核心茶产区数千 名儿童,八马也成为该计划中首个深度合作的原叶茶品牌。 八马茶业与美团、壹基金携手建成的武夷山首座乡村儿童操场,位于国营福建省武夷山华侨农场学区附属幼儿园 武夷山首座乡村儿童操场启用仪式 "以前的草皮地在雨天时常常会积水,总担心孩子摔倒。现在新操场平整防滑,我们开展户外活动再也不用提心吊胆!"幼儿园老师看着操场上快乐奔跑的孩 子们,笑容里满是欣慰。而孩子们用稚嫩的声音喊出的"喜欢""漂亮",成为 ...
泉州:人人争当“晋江经验”干部教育培训品牌推介官
Zhong Guo Fa Zhan Wang· 2025-06-18 09:19
Group 1 - The core idea of the articles revolves around the "Jinjiang Experience" as a model for optimizing the business environment and promoting high-quality development of the private economy in Quanzhou, Fujian Province [1][2] - Quanzhou's private economy contributes 70% of tax revenue, 80% of regional GDP, and 90% of technological innovation results, showcasing its significant role in the local economy [1] - The Quanzhou Municipal Party School has established a comprehensive training brand for the "Jinjiang Experience," conducting various educational activities to share innovative practices in industrial upgrading, business environment, rural revitalization, and urban-rural integration [1][2] Group 2 - The training program is structured around a "theoretical source - practical transformation - cultural soul" curriculum, providing a multi-faceted view of the "Jinjiang Experience" [2] - The training center collaborates with 56 institutions, including central and national training organizations, to promote the "Jinjiang Experience" education nationwide through mutual class offerings and resource sharing [2][3] - A new "school-enterprise linkage" training model has been established, combining the educational resources of the Quanzhou Municipal Party School and the Quanzhou Development Group to enhance the training program's effectiveness [3]
让“地方味道”成为乡村经济新引擎
Xiao Fei Ri Bao Wang· 2025-06-11 03:05
Group 1 - The Ministry of Industry and Information Technology has announced the first batch of 39 local specialty food industries, marking a new stage in the development of China's specialty food industry, highlighting the government's emphasis on the "taste economy" and the intention to boost rural economies through traditional food culture [1] - The selected local specialty food industries will receive multiple supports including policies, funding, and technology, aiming to transform from "local specialties" to "industrial chains" and to encourage local governments to integrate resources and talent to promote local specialties on a broader stage [2] - The development of local specialty foods is not just about strengthening specific products but also about revitalizing the entire rural ecosystem, creating a full industrial chain that includes agriculture, processing, packaging, transportation, e-commerce, and tourism [2] Group 2 - With the advancement of a unified national market, local flavors should not be limited to geographical labels but should aim for broader markets, leveraging e-commerce platforms and digital supply chains to reach national and global audiences [3] - Local governments are encouraged to develop systematic industrial plans around specialty foods, strengthen quality standards, and promote talent return and youth entrepreneurship, enhancing the market competitiveness of local foods with unique cultural and natural attributes [3] - The focus on local specialty food industries is not only beneficial for the food sector but also represents a deeper implementation of rural revitalization strategies, transforming "specialty" into "normalcy" and "local flavor" into "value" [3]
招募|2025,首站——到安溪去!
Zhong Guo Qing Nian Bao· 2025-06-06 10:07
Group 1 - The event aims to promote tourism in Anxi, focusing on the cultural heritage of Tieguanyin tea and local attractions [1][6][8] - Participants will explore various sites including the Anxi Tieguanyin Group, Baima Tea Industry, and cultural landmarks such as the Anxi Wenmiao and Qing Shui Yan Scenic Area [10][13][19] - The event is free for selected university students, covering transportation, accommodation, and insurance costs [29] Group 2 - The activity is targeted at university students, particularly those involved in cultural tourism, tea education, and social media content creation [4][23] - Participants are required to have a certain level of social media influence and creativity, with a preference for students from specific regions [23][25] - The event will include professional guidance from experienced mentors in media and communication [25]
全国首批重点培育名单来了!这六个地方茶产业入选
Nan Fang Nong Cun Bao· 2025-06-04 16:32
全国首批重点培 育名单来了!这 六个地方茶产业 入选_南方+_南 方plus 传统优势食品产 区和地方特色食 品产业是我国食 品工业重要发展 载体和关键增长 引擎。此次发布 的名单充分考虑 各地特色食品产 业的发展基础、 现实规模、成长 潜力等因素,兼 顾当地风土人 情、历史积淀、 饮食习惯、文化 传承等重要元 素,同时也注重 考察所在地相关 主管部门前瞻布 局、顶层设计、 整体推动、为产 业发展保驾护航 所开展的工作及 取得的成效。 近年来,在茶文 化、茶产业、茶 科技"三茶统 筹"发展理念指 引下,我国茶产 业全链条综合竞 争力持续跃升。 据中国茶叶流通 协会统计,2025 年我国茶园面积 将突破5300万 亩,总产值约 6月4日,工业和 信息化部发布第 一批传统优势食 品产区和地方特 色食品产业重点 培育名单。其 中,浙江的西湖 龙井茶、福建的 安溪铁观音和武 夷岩茶、河南的 信阳毛尖、广西 的梧州六堡茶、 云南的普洱茶六 个茶产业入选, 涵盖绿茶、乌龙 茶、黑茶三类。 图源工业和信息化部。 3300亿元,内销 总量有望接近 260万吨,全产 业链总体规模约 1.13万亿元。此 次入选的六个茶 类所在产 ...
凤凰单丛第四!2025全国茶叶区域公用品牌影响力指数报告发布
Nan Fang Nong Cun Bao· 2025-05-30 12:31
凤凰单丛第四! 2025全国茶叶区 域公用品牌影响 力指数报告发布 _南方+_南方 plus 日前,《2025全 国茶叶区域公用 品牌影响力指数 报告》正式发 布,凤凰单丛茶 (指数926)位 列第四。相较于 2024年在同类型 榜单中排名第 五,凤凰单丛茶 此次成功"进 阶",在全国范 围内的品牌影响 力进一步彰显。 | 品牌名称 | 指数 | | --- | --- | | 安溪铁观音 | 946.8 | | 信阳毛尖 | 945 | | 福鼎白茶 | 942.3 | | 凤凰单丛茶 | 926 | | 太平猴魁 | 925.5 | | 祁门红茶 | 925.5 | | 安化黑茶 | 925 | | 品牌名称 | 指数 | | --- | --- | | 凤庆滇红茶 | 897 | | 黄山毛峰茶 | 895 | | 广西六堡茶 | 893.5 | | 恩施玉露 | 891 | | 六安瓜片 | 886.3 | | 湄潭翠芽 | 871 3 /2 1 | | 福州茉莉花茶 | 136.5 | 该报告由中国农 业国际合作促进 会茶产业分会联 合中农研食品科 学研究院品牌发 展与研究中心编 制,覆盖全国15 ...
打造高端茶品牌盛会,2025北京“一展两会”开幕
Xin Jing Bao· 2025-05-23 11:04
本届主宾城市为泉州。泉州有一千多年的产茶历史,盛产以安溪铁观音、永春佛手、闽南水仙等为主的 乌龙茶,还拥有南安石亭绿茶、泉港涂岭红茶等地方特色品种。今年的泉州主题馆设置城市主题展区、 茶产业展区、茶文化展区、农业科技展区等,安排了茶、香、瓷技艺互动体验区、闽南红砖墙拍照打卡 区等,集中展示一批具有代表性的陶瓷茶罐、陶瓷香器、茶宠、瓷花、香薰等融合文创新品,以及制茶 大师、陶瓷大师、制香大师携手创作的主题套装等。 5月23日,北京展览馆,北京国际茶业展,工作人员现场制作铁观音。新京报记者 薛珺 摄 本届活动聚焦"提振消费"的核心,将全面呈现我国茶产业发展成果,打造高端茶品牌盛会——在继续举 办开幕式、专题推介会、茶产品与包装调查推选等多项主题活动的同时,将创新举办"三茶统筹-茶香瓷 韵"泉州专场推介会及"纪念黄山毛峰、祁门红茶创制150周年推介会"等活动。福安市、苏州市吴中区等 地方政府将举办专题推介会,为京城百姓提供品鉴良机。此外,"2025万名小茶人逛北京大茶展"活动将 为青少年搭建寻找茶趣、了解茶文化的舞台。 本次展会中,西城展区将呈现数字街区的建设成果,并联合ITEAMO推介新茶饮明星产品。展会期间设 ...
初代大V再翻车,这个赛道还“热”吗?
3 6 Ke· 2025-05-21 10:02
Core Viewpoint - The incident involving influencer @大LOGO highlights the ongoing challenges and risks in the live-streaming e-commerce sector, particularly regarding false advertising and consumer trust [1][11]. Group 1: Incident Overview - On April 23, @大LOGO promoted "武夷山马头岩肉桂茶" in a video and subsequent live stream, claiming it was a high-quality product worth over 10,000 yuan per pound, leading to accusations of false advertising after consumers purchased it for 298 yuan [1][11]. - The local market supervision authority initiated an investigation into the claims made by the influencer, confirming potential false advertising by the involved company [1][11]. Group 2: Performance Metrics - @大LOGO conducted three tea live streams on April 24 and 25, attracting approximately 454,000 viewers per session and generating total sales between 7.5 million to 10 million yuan, with the best-selling product achieving sales of 25,000 to 50,000 units [3][11]. - Despite the controversy, @大LOGO's account has over 23 million followers, primarily male aged 31-40, although it has faced a decline in followers since 2025, losing over 70,000 in the last 30 days [9][11]. Group 3: Evolution of Content Strategy - Initially focused on high-priced food experiences, @大LOGO shifted to a more affordable content strategy following criticism for promoting luxury lifestyles, leading to a focus on live-streaming e-commerce and collaborations [7][8]. - The influencer's content has evolved from extravagant food explorations to promoting everyday snacks and beverages, reflecting a broader trend in the industry towards more relatable and accessible content [8][11]. Group 4: Industry Context - The incident with @大LOGO is part of a larger trend in the live-streaming e-commerce space, where influencers face scrutiny over product claims and consumer protection laws, which allow for significant penalties for false advertising [11]. - The food exploration segment on platforms like Douyin (TikTok) has seen a mix of traditional and new players, with professional chefs entering the space, indicating a shift towards more credible content and diverse monetization strategies [12][14].