Core Idea - McDonald's Japan is launching a new McFlurry product featuring chocolate snacks "Mushroom Mountain" and "Bamboo Shoot Village," which are iconic treats from Meiji, starting January 21, 2026 [1][4]. Product Details - The new McFlurry will have a base of smooth vanilla soft serve, topped with two layers of Meiji's classic chocolate snacks: "Mushroom Mountain," which is cookie-based, and "Bamboo Shoot Village," made from cookie dough, providing different textures [6][10]. - The product aims to combine the flavors and textures of both snacks, offering a unique experience of chocolate and ice cream [6][14]. Cultural Significance - "Mushroom Mountain" and "Bamboo Shoot Village" have been rivals in Japan since their introduction in 1975 and 1979, respectively, becoming national favorites and sparking ongoing consumer debates about preference [8][10]. - The collaboration between these two iconic snacks in a single product is seen as a "miraculous cooperation," highlighting the playful nature of the brand and its marketing strategy [10][11]. Marketing Strategy - To promote the new McFlurry, McDonald's Japan will launch a television advertisement titled "Miraculous Cooperation," featuring a member of the girl group HANA dancing with giant mascots of the two snacks [10][11]. - The marketing approach emphasizes the visual appeal of the product, encouraging consumers to share their experiences on social media, thus enhancing brand engagement [14]. Industry Trends - The competition in the ice cream market in Japan has evolved beyond just flavors, with McFlurry serving as a "collaboration container" for various themes and characters, indicating a trend towards experiential and visually appealing food products [12][14].