总有一些"天作之合"能瞬间点燃消费者的味蕾与热情。 近日，乐事隆重推出限定产品——乐事亨氏番茄酱味薯片和薯条。这不仅是口味创新，更是乐事与亨氏的"双向奔赴"。 想象一下，当消费者看到这款联名产品，脑海中自然会浮现出"土豆配番茄"的经典搭配味道。那种根植于日常的味觉记忆，瞬间被唤醒和激 活。而乐事所做的，正是将这一餐桌默契，封装进一包即食的薯片里。 更值得关注的是，本次联名不止于产品，更融入了年轻化的沟通语言，以"碰在一起好上头"为核心主张，精准捕捉年轻人的兴趣点。 那么，乐事究竟是如何通过这次"天生一对"的联名，进一步强化品牌差异性的？又是如何持续打造出令消费者忍不住直呼"上头"的爆款体验？ 这场零食界的"王炸"组合，究竟做对了什么？ 番茄口味，谁不爱？ 番茄口味，堪称零食界的"人气王"。那种微酸带甜、鲜爽开胃的独特风味，使其拥有极广的受众基础和食材兼容性。新零售ecdataway数据显 示，市场上番茄风味食品饮料新品数量增长了37%，印证了其强劲的市场吸引力。而从产业端来看，中国番茄加工产值每年以10%-15%的速度 增长——可以看出中国消费者对于番茄味食品有巨大的"胃口"。 正是洞察到这一趋势，乐事选择携 ...

Group 1: Starbucks and JD Delivery - Starbucks has become the first restaurant brand to integrate its membership system with JD's instant delivery platform, enhancing its delivery coffee ecosystem [1] - The integration allows "Star Club" members to enjoy the same benefits and services on JD's platform as they do through Starbucks' own channels [1] - JD's platform has developed customized features for Starbucks, enabling users to personalize their coffee orders based on preferences such as temperature and flavor [1] Group 2: Tea Export Statistics - In the first quarter of 2025, China's tea exports reached 101,000 tons, generating $350 million, marking a year-on-year increase of 17.1% and 7.0% respectively [3] - Green tea exports accounted for 88,000 tons, while black tea saw the highest growth rate at 24.4% [3] - Major export markets include Morocco, Ghana, and Uzbekistan, with significant increases in exports to Morocco and Côte d'Ivoire [3] Group 3: Kuaishou Spring Tea Campaign - Kuaishou's Spring Tea campaign reported a 55% year-on-year increase in GMV for green tea products [6] - The campaign involved sourcing from key tea-producing regions and featured live-streaming events to promote traditional tea-making techniques [6] - The overall user engagement metrics showed a 42% increase in order volume and a 117% increase in user-generated content [6] Group 4: Nestlé's Coffee Innovations - Nestlé announced the upgrade of its classic 1+2 coffee formula, eliminating trans fats and enhancing coffee content [7] - The company aims to continue localizing its products for the Chinese market, focusing on innovation and empowerment of the Yunnan coffee industry [7] - Nestlé's strategy includes leveraging product innovation to expand its presence in the global coffee market [7]