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一周新消费NO.308|外星人电解质水与《大侦探》推出限定款产品;Nike首家力量训练工作室开业
新消费智库· 2025-05-11 11:58
Group 1 - Jin Xing Beer launched two new products: Jin Xing Ice Sugar Hawthorn Chinese Craft Beer and Jin Xing Qing Jiao Chinese Craft Beer, combining unique flavors with traditional elements [4] - Minor Figures introduced Hyper Oat, a new line of oat drinks focusing on both taste and functionality, available in four unique flavors [4] - Birkenstock 1774 launched the Arizona CosNy new product series, featuring minimalist designs and durable materials [4] Group 2 - Luzhou Laojiao unveiled two new products during the Jiao Zhu Festival, emphasizing the integration of traditional liquor culture with modern healthy lifestyles [5] - Yuanqi Forest launched a new plant-based drink called "Slow Boil," developed over two years in collaboration with young consumers [5] - Lay's relaunched its spicy series of potato chips with three levels of spiciness, catering to diverse consumer preferences [7] Group 3 - The first shared store between Lianjia and Luckin Coffee opened, allowing customers to handle real estate transactions while enjoying popular coffee products [10] - Alien Electrolyte Water collaborated with the show "Big Detective" to launch a limited edition product, featuring low-sugar coconut-flavored electrolyte water [10] - Michael Kors opened a limited-time tea and alcohol shop in Hangzhou, showcasing its new spring-summer collection [10] Group 4 - Bobbie launched an organic whole milk infant formula, certified by the USDA, emphasizing quality and safety [22] - Suntory released a limited edition "Master's Dream" beer with an alcohol content of 4.5%, themed around Japan's seasonal changes [23] - Panpan Beverage introduced a new Chenpi water product, combining traditional ingredients for digestive health [24] Group 5 - KIKO Milano appointed Patricia Ho as the new head for the Asia-Pacific region, following a majority stake acquisition by L Catterton [27] - Charlotte Tilbury's founder made a live debut in China, promoting new products in collaboration with influencer Li Jiaqi [30] - Proya became the first beauty group in China to achieve over 10 billion yuan in revenue, reporting a 21.04% year-on-year growth [31]
93年只卖一种风味,这个饼干品牌从“咖啡搭子”做到热门“配料”,年营收超6亿欧元
FBIF食品饮料创新· 2025-04-21 00:05
作者: Pride 编辑: Panda "搭子"已经成为当代年轻人中一种流行的新型社交关系。而在食品行业,有一个饼干品牌靠着做咖啡、 冰淇淋、巧克力等食品的"搭子"出圈,目前每年营收超6亿欧元,并且已出口至少65个国家和地区。 [1] 这个饼干品牌就是来自比利时的Lotus Biscoff(后文简称"Biscoff"),中文名为"和情缤咖时"。 图片来源:Lotus Bakeries 今年2月,Biscoff的母公司Lotus Bakeries公布了2024年财报。财报显示,2024年集团的总营收达到 创新高的12.3亿欧元, 其中,Biscoff是Lotus Bakeries最大的支柱业务,2024年其营收在集团总营 收中的占比达到56%(约6.88亿欧元),同比增长21%。[2] Biscoff的增长已至少持续了10年。据《金融时报》报道,2013至2023年间,Biscoff的销售额几乎翻 了两番。[3] 然而,Biscoff的增长不止如此。 据欧睿国际对全球超市销售数据的统计,2023年Biscoff的销售额在全球 甜饼干市场排名第五位。[4]而Biscoff未来的目标,是成为全球Top3的甜饼干品牌 ...