Core Insights - The "Media+" initiative in Lai County is successfully empowering rural revitalization through e-commerce training and live streaming, enhancing local product sales and creating job opportunities for residents [1][2] Group 1: E-commerce Training and Impact - Lai County has conducted over 100 e-commerce live streaming training sessions since August last year, training more than 27,000 individuals and directly or indirectly creating over 15,000 jobs [2] - The initiative has transformed local farmers into "new farmers" and "live streaming talents," improving the sales channels for local specialties and boosting employment in surrounding villages [2] Group 2: Success Stories - Farmers like Sun Li and Zhang Deqiu have successfully adopted live streaming to sell their products, leading to increased visibility and sales for their businesses [1][2] - The initiative has particularly benefited older residents, providing them with local employment opportunities that were previously unavailable [1]

Core Insights - The article highlights the efforts of Lai Shui County in Hebei Province to leverage media and e-commerce for rural revitalization, particularly focusing on the promotion of local agricultural products like hemp walnuts [1][2][3] Group 1: Media and E-commerce Initiatives - Lai Shui County has implemented a "media + market linkage" strategy to enhance the sales of local agricultural products, resulting in significant sales growth for hemp walnuts [1][2] - A specialized task force has been established to learn from advanced experiences in "media +" empowerment for rural revitalization, aiming to broaden perspectives and explore new cooperation models [2] - The county has organized over 50 events this year, including product exhibitions and competitions, to promote local specialties and train over 3,000 farmers and business personnel in e-commerce skills [2] Group 2: Product Market Expansion - Traditional industries in Lai Shui, such as hemp walnuts, cloisonné, copper hot pot, and redwood furniture, are expanding their market reach beyond the Beijing-Tianjin-Hebei region to southern markets like the Guangdong-Hong Kong-Macao Greater Bay Area [3] - The sales revenue of hemp walnuts has increased by over 100 million yuan compared to the same period last year, indicating strong market demand [3]