缪睫以这段生活为经历，花了两年时间完成非虚构写作《雨后大地》，记录下她在与大地的接触中，如何重新找 到属于自己的那片土壤。 种地、种花、看云、听雨，很多人都有田园梦，觉得可以摆脱城市生活的竞争和疲倦。 多年前，在城市工作的90后女孩缪睫也这样想。她离开城市，来到江西赣州农村，与丈夫在一座山上经营一个蔬 果都不施化肥和农药的农场，一住就是7年，甚至还在山上自然分娩。 女儿出生后，农场生活中的另一面变得明显，尤其是围绕女儿未来的教育问题，夫妻分歧变得不可弥合，最后婚 姻解体，他们先后离开。 缪睫以这段生活为经历，花了两年时间完成非虚构写作《雨后大地》，记录下她在与大地的接触中，如何重新找 到属于自己的那片土壤。 不用化肥农药的农场 2016年夏天，缪睫大学毕业近一年。英语专业毕业的她，当时处于迷茫期，对未来没有什么规划，做些和公益相 关的工作。一个偶然的机会，她认识了钟敏。 钟敏是江西赣州人，计算机专业中专毕业后，在广告行业工作，辗转于赣州、广州、武汉等城市，很累很忙。看 了BBC纪录片频道拍的《食材花园》后，钟敏想起老家也有菜地，但是之前没有人意识到可以打理得如此丰富有 趣。他在2013年辞掉工作回家，在山上修 ...

Core Viewpoint - The article discusses the evolution of the new Chinese baking industry over the past decade, highlighting the challenges in creating new "blockbuster" products like the "Meat Floss Little Cake" that once captivated the market. It emphasizes the need for a shift from short-lived trends to sustainable, long-term products that resonate with consumers' memories and experiences [5][38]. Group 1: Historical Context and Market Dynamics - The "Meat Floss Little Cake," developed by Bao Caisheng in 2004, became a nationwide sensation in 2014, marking a significant moment in the Chinese baking industry [3][4]. - This product represented a fusion of Chinese and Western flavors, breaking traditional boundaries and creating a new taste experience that appealed to consumers [6][11]. - The rapid expansion of bakery stores and the maturation of supply chain logistics in 2015 facilitated the widespread distribution of the "Meat Floss Little Cake," which was easy to standardize and replicate [8][9]. Group 2: Evolution of Product Categories - The new Chinese baking industry has undergone a transformation from "blockbuster" products to "evergreen" and "daily" products over the past decade [14]. - The "blockbuster phase" (2016-2018) was characterized by products that gained popularity through novelty and rapid social media sharing, such as salted egg yolk pastries and mochi [15]. - The "evergreen phase" saw products like egg yolk pastries become stable choices for consumers, focusing on long-term repeat purchases rather than short-term spikes in sales [17][20]. - The "daily phase" post-2020 integrated new Chinese baked goods into everyday consumer life, making them standard offerings in bakeries [22][23]. Group 3: Challenges and Market Saturation - The article notes that the market for new Chinese baked goods has become saturated, with the emergence of numerous similar products leading to intense competition and reduced profit margins [31][32]. - The rise of short video platforms has changed consumer behavior, making it difficult for any single product to achieve the same level of widespread attention as the "Meat Floss Little Cake" did in its heyday [26][29]. - Consumers are experiencing "taste fatigue," as the novelty of new flavors diminishes, leading to higher expectations for unique and memorable taste experiences [35][37]. Group 4: Future Directions - The industry must transition from a focus on one-time blockbusters to creating products that foster long-term consumer loyalty and repeat purchases [38]. - Emphasizing "scene economy" will be crucial, integrating baked goods into everyday life scenarios such as breakfast and celebrations to build consumer attachment [39]. - Establishing a "taste memory" rather than relying solely on trendy symbols will be essential for creating enduring products that resonate with consumers [42]. - A shift from "single product logic" to a "systematic logic" that combines product matrices and brand value is necessary for sustainable growth [44]. - Brands must develop self-sustaining cycles that focus on community engagement and long-term reputation rather than short-term viral marketing [45].