丁利萍 市井烟火：舌尖上的归乡密码 寒假尚未开启，儿子便已按捺不住雀跃，早早通过电话和爷爷奶奶约好了，回潮汕老家第一件事，必须 是去早市吃那魂牵梦萦的肠粉。孩子的期盼纯粹而直接，却无意中触动了我心底关于"归乡"的弦。是 啊，对于在外漂泊的潮汕游子而言，对家乡的思念，往往就是从这烟火早市里的一碗寻常肠粉开始的。 潮汕人对食物的虔诚，在春节达到了顶峰。清晨，去早市走一走，那家我家先生从小吃到大的肠粉店就 藏于其中，看，灶台边依旧蒸腾着白雾，闭着眼睛都能闻到空气中飘着的米浆醇香味。拐进菜市场旁的 美食街，各式小摊紧密相连，刚出锅的蚝烙滋滋作响，粿条汤汤底清甜浓郁，现炸的春卷金黄酥脆，生 腌虾菇浸着酱汁，配上一旁的甘草水果，酸甜解腻……一街烟火，妥妥地征服了我这个外地媳妇的胃 啊！ 刚踏进家门，婆婆便塞给我一块"甜饼"，那是用糯米粉包裹着绿豆瓣的甜糕，吃起来软软糯糯，香甜可 口，先生说这是在外最惦记的味道之一了。那一刻我忽然明白，无论走得多远，总有一种甜糯能系住游 子的脚跟，总有一种味道能让人瞬间归乡。这份对滋味的讲究，同样藏在年夜饭的餐桌上，整只端上桌 的卤鹅才够体面，弹牙的牛肉丸是宴客的标配，而谢神祭祖的红桃粿、 ...

Core Viewpoint - The article highlights the vibrant atmosphere of the Spring Festival in Shanghai, focusing on the bustling dining scene, particularly the traditional restaurants that are adapting to modern consumer preferences while maintaining their heritage [1][12]. Group 1: Restaurant Trends - Shanghai's traditional restaurants are experiencing high demand during the Spring Festival, with many being fully booked for reunion dinners [3][5]. - The Shanghai Old Restaurant has adjusted its menu based on market research, offering healthier options like steamed dishes instead of fried ones to cater to changing dietary preferences [6]. - New Ya Cantonese Restaurant has introduced traditional festive dishes like "Poon Choi," which consists of various auspicious ingredients, emphasizing the importance of presentation and cultural significance in their offerings [8]. Group 2: Consumer Preferences - Consumers are increasingly opting for dining out during the Spring Festival, as it is seen as more convenient compared to home cooking [3]. - There is a growing trend towards healthier eating, with restaurants modifying their recipes to reduce sugar and oil content, reflecting consumer preferences for less sweet and lighter dishes [10]. - The demand for diverse flavors is evident, with restaurants innovating their menus to include a variety of fillings and styles, such as the introduction of new spring roll flavors [10]. Group 3: Brand and Market Positioning - The performance of traditional restaurants during the Spring Festival serves as a benchmark for their brand strength and market position, with a focus on quality and service [12]. - The Shanghai Old Restaurant aims to attract younger generations by preserving its nostalgic appeal while innovating its offerings [12]. - Maintaining a good reputation is crucial for these establishments, as it directly impacts their business success during peak seasons like the Spring Festival [12].

中新网杭州2月16日电 题：春卷里的烟火气：一卷不成春，万卷春如醉 作者 张煜欢 春卷。张煜欢 摄 市场内刚出锅的春卷。张煜欢 摄 在江浙一带，春节的餐桌上若是少了春卷，这顿饭似乎便不够完整。杭州人对于吃春卷的讲究，在这菜 场的热闹里展现得淋漓尽致。 记者绕过队伍走近一看，店员金大姐双手翻飞，从旁边小山一般的湿面团上麻利地揪下一把，在滚烫的 平底锅上轻轻一捺、一转，一张薄如纸、圆如镜的春卷皮便赫然成型，几秒钟后便被揭下叠放整齐。 "平时一台机器就够，这几天得两台一起开才来得及，一天要卖出上千张皮子。"金大姐头也不抬地说 道，语气里满是忙碌的喜悦。 队伍里，家住采荷新村的牛大伯是老主顾，他认准了这家的春卷皮子。"放到第二天都不干，这技术相 当好。"而更多的顾客则是被那股现做现炸的香气吸引，毫不犹豫地买上几盒包好的生春卷，或直接等 候刚出锅的炸春卷。 摊主在包 除夕一清早，浙江杭州的采荷农贸市场早已人声鼎沸。在一个个摊位前，买春卷的队伍总是最长的。刚 出锅的春卷"滋啦"一声脆响后，空气中弥漫着油脂香与菜鲜味，引得顾客们伸长了脖子翘首以待。 采荷农贸 不远处，另一家摊主正将包好的长条形春卷滑入油锅，金黄色的春卷在热 ...

Core Insights - The first "Putian Quality Products New Year Goods Festival" integrates local culture, traditional customs, and consumer goods, creating a vibrant atmosphere for visitors and residents [2][4] - The event features over 1,000 local products and national specialties, attracting significant foot traffic and promoting local businesses [1][4] Group 1: Event Overview - The festival lasts for 20 days and is themed "Shopping in China · All Fujian Shopping," aiming to merge local flavor, customs, and cultural tourism [2] - Key attractions include food stalls, clothing exhibits, and traditional crafts, with a focus on local specialties like bamboo crafts and calligraphy [2][3] Group 2: Consumer Engagement - The event has implemented a "million consumption subsidy" program, distributing 60,000 "All Fujian Shopping" coupons to stimulate consumer spending [3] - Various discounts and promotional activities, including a daily gold lottery for shoppers, have been introduced to enhance customer participation [3] Group 3: Economic Impact - The festival has attracted over 800,000 visitors and generated sales exceeding 3 million yuan by February 14 [4] - The event is seen as a catalyst for the integration of intangible cultural heritage, local industries, and tourism, contributing to the high-quality development of Putian's cultural and commercial sectors [4]

Core Insights - The "Putian Excellent Products" theme pop-up store has officially launched in Fuzhou, showcasing local products and brands [2] - Over 150 representative companies have joined "Putian Excellent Products," which serves as a concentrated window for displaying Putian's advantageous and characteristic products [3] - The initiative aims to promote high-quality development of local industries through brand ecosystem creation, integration of sports and brands, and talent cultivation via industry-education collaboration [3][6] Group 1: Brand Development - "Putian Excellent Products" has established its first group standard with the release of the "Putian Excellent Products Evaluation General Requirements" in March 2024, enhancing product quality assurance [6] - The initiative has evolved into a comprehensive service platform integrating trade, investment, innovation, and communication, acting as a "booster" and "incubator" for local innovation and entrepreneurship [6] Group 2: Marketing and Promotion - The "Putian Excellent Products" live streaming sessions began on January 31, featuring various themes to promote local specialties, including food and handicrafts [5] - The live streaming platform has successfully showcased local delicacies like Putian braised noodles, which are now available in standardized packaging [5][6] Group 3: Sports Integration - The "All City Hot Competition" basketball league has become a significant platform for promoting local brands, showcasing products through sports events [7][8] - The event has transformed into a means of enhancing corporate culture, product visibility, and inter-company communication, effectively converting audience traffic into brand and consumption growth [8] Group 4: Talent Development - A new e-commerce industry college has been established in collaboration with Putian College, focusing on live streaming e-commerce and digital marketing to support the local shoe and clothing industry [9][10] - The initiative aims to cultivate a new generation of talent proficient in e-commerce and brand marketing, addressing the industry's need for skilled professionals [10]

Group 1 - The article highlights the arrival of spring and the cultural significance of "Yaochun" (biting into spring), which symbolizes the renewal and vitality associated with the season [1][2] - It describes various spring foods, such as radishes and bamboo shoots, emphasizing their freshness and connection to the essence of spring [2][3] - The text reflects on childhood memories and traditional practices related to spring, showcasing the joy and anticipation that comes with the season [1][2] Group 2 - The article mentions the importance of wild vegetables like shepherd's purse, which are considered more flavorful due to their natural growth in the wild [2] - It discusses the culinary delights of spring rolls, particularly those made with spring leeks, highlighting their vibrant colors and flavors that embody the spirit of spring [3] - The overall theme revolves around the celebration of new life and the sensory experiences associated with spring, encouraging a deeper appreciation for seasonal changes [3]

Core Viewpoint - The article explores the cultural significance and evolution of "spring dishes" in Chinese culinary tradition, highlighting their connection to seasonal changes and historical practices [2][3][7]. Group 1: Historical Context - The tradition of "spring dishes" dates back to ancient China, with references found in texts from the Eastern Han Dynasty and the Jin Dynasty, emphasizing the importance of seasonal eating [2][3]. - By the Song Dynasty, the preparation of spring dishes became more refined, often featuring intricate presentations and becoming a customary gift among the nobility and commoners alike [3][4]. Group 2: Cultural Significance - "Spring dishes" serve as a cultural symbol, representing renewal and the connection between past and present, as seen in poetry that reflects on the themes of home and seasonal change [4][5]. - The practice of enjoying spring dishes has evolved into a modern ritual, where people continue to celebrate the arrival of spring through the consumption of seasonal vegetables and dishes [7]. Group 3: Culinary Artistry - The composition of spring dishes emphasizes a balance of flavors and nutritional benefits, showcasing the ancient wisdom of integrating health into daily meals [6]. - The modern interpretation of spring dishes, such as spring pancakes and rolls, reflects a continuity of tradition while adapting to contemporary tastes and practices [7].

Core Viewpoint - The article emphasizes the cultural significance and culinary traditions associated with spring rolls and spring pancakes, particularly during the arrival of spring, highlighting their role in celebrating the season and the associated customs of "biting into spring" [8][9]. Group 1: Cultural Significance - The arrival of spring is marked by various customs, including "biting into spring," which involves consuming spring rolls, spring pancakes, and other seasonal dishes [8][9]. - In different regions, such as Ningbo, it is customary to include spring rolls in the New Year's Eve dinner, symbolizing the joy and freshness of spring [8][9]. Group 2: Culinary Aspects - Spring rolls, originally known as spring pancakes, have a history dating back to the Eastern Jin Dynasty, with various ingredients used in their preparation, including vegetables and sometimes meat [9]. - The preparation of spring rolls involves making thin pancakes from flour and water, which are then filled with a variety of ingredients, showcasing both sweet and savory options [10]. - The article describes the sensory experience of eating spring rolls, highlighting their crispy texture and flavorful fillings, which evoke a sense of joy and anticipation for the new season [10].

Group 1 - The arrival of the Beginning of Spring (Lichun) marks the end of winter and the onset of spring, symbolizing the awakening of nature [1][4] - The folk custom of "whipping the spring ox" signifies the start of agricultural activities, with spring plowing and management gradually unfolding across the country [3] - The season of Lichun is characterized by gentle winds, active waters, and awakening soil, indicating the revival of all living things [4] Group 2 - There is a saying that "eating the spring meal brings warmth for a day," highlighting the cultural significance of seasonal foods during this time [6] - Traditional customs include eating spring pancakes and spring rolls, which are associated with the celebration of the season and the joy of new beginnings [6]

Core Viewpoint - Beijing Huatiangroup's traditional restaurants are actively promoting seasonal dishes and interactive activities to celebrate the arrival of spring and prepare for the upcoming Chinese New Year, enhancing customer engagement and driving sales [1][6]. Group 1: Seasonal Promotions - Multiple traditional restaurants under Beijing Huatiangroup, including Songheju, Gulou Makei, and Tongchun Garden, have launched special spring-themed menus and activities to align with the "Yaochun" custom, featuring dishes like spring pancakes and spring rolls [1][4]. - The signature spring rolls from Tongchun Garden and the "Yaochun" pancake set from Gulou Makei have gained popularity among customers on the day of the spring festival [3][4]. Group 2: Interactive Activities - The "New Year Lucky Spin" activity has been introduced by the traditional restaurant alliance, allowing customers to participate and win prizes, which include signature dishes and discount vouchers, creating a festive atmosphere [6]. - Celebrated as the "National Canteen," Qingfeng Steamed Bun Shop has launched a promotional event offering free spring rolls with a minimum purchase, engaging younger customers through social media interactions [6]. Group 3: New Year Preparations - As the Chinese New Year approaches, the demand for year-end dinner packages remains high, with reservations for private rooms at traditional restaurants already fully booked for New Year's Eve [7]. - Various brands have introduced New Year gift boxes, allowing customers to enjoy traditional dishes at home, with over 300 gift boxes sold, highlighting the appeal of these offerings [7].