Core Viewpoint - The article highlights the journey of Lu Yong, who returned to his hometown to promote local agricultural products through social media, bridging the gap between rural farmers and urban consumers [1][3]. Group 1: Background and Motivation - Lu Yong, originally from Gaoqiao Village in Shaxian, Fujian, left his urban job after four years due to a sense of disconnection from nature and a desire for a slower lifestyle [3][4]. - After returning home in 2023, he reconnected with the land and began farming, which led to a newfound appreciation for his surroundings [4]. Group 2: Business Development - In September 2025, Lu Yong and his friend registered the account "A Yong A Kang Village Tour" to create short videos promoting local agricultural products [5]. - He identified a significant issue where local farmers struggled to sell their products, relying on traditional markets that were often ineffective [7][9]. - By sharing stories and showcasing the quality of local products, Lu Yong successfully connected farmers with potential buyers, helping to sell surplus honey and other goods [7][9]. Group 3: Product Range and Marketing Strategy - Lu Yong's initiative includes a variety of local specialties such as honey, preserved meats, and seasonal vegetables, emphasizing quality and authenticity [8][10]. - His brand slogan, "Daily food, seasonal beauty," reflects a commitment to selling products that align with seasonal availability [10]. Group 4: Community Engagement and Future Goals - Lu Yong's social media presence has started to gain traction, with positive feedback from viewers expressing interest in local events and community gatherings [12]. - He aims to expand his efforts in 2026 by helping more farmers sell their products and showcasing the beauty of his hometown [13].

Core Perspective - The article discusses the journey of Miao Jie, who left city life to run a chemical-free farm in rural Jiangxi, documenting her experiences in the non-fiction book "After the Rain, the Earth" [2][15]. Group 1: Personal Journey - Miao Jie spent two years writing about her experiences reconnecting with nature and finding her own place after leaving city life [2]. - Initially, she was drawn to rural life to escape urban competition and fatigue, but faced challenges, including marital discord over their daughter's education [2][11]. - The couple's farm, which did not use fertilizers or pesticides, was a significant part of their life for seven years, during which they experienced both joy and hardship [2][4]. Group 2: Farming Experience - The farm was established by her husband, Zhong Min, who aimed to create a diverse and stable ecosystem after leaving a busy city job [5]. - They faced significant challenges, including the outbreak of Huanglongbing disease, which severely affected their orange trees, leading to fluctuating income from the farm [9]. - Despite initial success, with income rising from over 5,000 yuan to more than 70,000 yuan, the farm's income dropped to 50,000 yuan in 2022 due to recurring disease outbreaks [9]. Group 3: Family Dynamics - The couple's differing views on their daughter's education created tension, with Miao Jie wanting a better educational environment outside the farm, while Zhong Min prioritized family education [11]. - The isolation of farm life contributed to their relationship struggles, as they lacked a support system to help navigate conflicts [13]. - Ultimately, Miao Jie left the farm in January 2024 to pursue work in English education, reflecting on the lessons learned from her rural experience [13].

Core Points - The 10th China International Food and Catering Expo (referred to as "Food Expo") will commence on September 19, showcasing global cuisine in Changsha [1] - The event features a significant focus on local and international food offerings, with participation from 28 countries and regions [7] Group 1: Event Overview - The Food Expo will take place at the Changsha International Convention and Exhibition Center, covering an exhibition area of 81,000 square meters [11] - Over 1,400 enterprises will participate, presenting thousands of products, including local specialties and international delicacies [11] Group 2: Local and International Highlights - The "Taste of Hunan" exhibition area will highlight traditional Hunan cuisine, featuring live demonstrations by intangible cultural heritage inheritors [3] - The event will also include a special "African Goods Exhibition Area," showcasing over a hundred high-quality African products, including coffee and wine [7] Group 3: Activities and Forums - The Food Expo will host 15 high-quality economic and trade activities, including the release of the Changsha Metro Food Map and various industry forums [11] - Industry forums will focus on the high-quality development of Hunan cuisine and the promotion of healthy eating initiatives, aligning with the province's "reduce salt and oil" campaign [11]