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粤海饲料安徽新厂投产
Zheng Quan Ri Bao Zhi Sheng· 2025-10-20 06:13
Core Insights - Guangdong Yuehai Feed Group's subsidiary Anhui Yuehai Feed has officially launched its 100,000-ton aquatic feed production facility in Wuhu, marking the completion of the company's strategic triangle layout in East China [1][2] Company Overview - Anhui Yuehai was established in July 2019 and is the core implementation entity of Yuehai Feed's listed fundraising projects, with a total investment of 170 million yuan (approximately 24.1 million USD), of which 110 million yuan (approximately 15.5 million USD) is raised funds [1] - The new facility covers over 60 acres with a building area of 43,000 square meters and includes two production lines for puffed feed with a capacity of 10 tons per hour and one production line for shrimp feed with a capacity of 5 tons per hour, achieving an annual production capacity exceeding 100,000 tons [1] Product and Market Strategy - The product matrix includes over ten core products under the "Yuehai" and "Haixuan" brands, such as shrimp feed, bass feed, and yellow catfish feed, with a sales network covering East and Central China [1] - The facility aims to meet the diverse needs of specialized aquatic farming in Anhui and surrounding provinces, providing localized supply services within a 300-kilometer radius to reduce procurement and transportation costs [1] Technological and Quality Control Advancements - Anhui Yuehai leverages two provincial-level research platforms to synchronize production processes with industry advancements, employing cutting-edge production equipment to enhance feed stability and palatability [2] - The company has established a comprehensive quality control system and adheres to the group's "four guarantees" standards, with over 25% of its 135 employees being professional technical personnel [2] Strategic Goals and Market Positioning - The chairman of Yuehai Feed, Zheng Shixuan, outlined a "three highs and three lows" technical strategy aimed at increasing growth rates by 10%, reducing feed conversion ratios by 10%, and cutting losses by 50%, thereby providing low-cost and efficient solutions [2] - The new facility is positioned as a high-quality, high-price, and high-cost-performance operation, with a goal of securing 37,000 tons of orders through special investment policies and promotional activities [2] - The establishment of the Anhui base is seen as a critical step in the company's national expansion strategy, enhancing its capacity network and solidifying its position in the specialized aquatic feed sector [2]
粤海饲料启动“胜夏行动”
Zheng Quan Ri Bao· 2025-06-04 07:09
Core Viewpoint - Guangdong Yuehai Feed Group Co., Ltd. (Yuehai Feed) has launched the "Yuehai Wealth Creation Campaign: Winning Summer Action" to capitalize on the peak season for aquaculture, aiming for dual goals of customer success in farming and a significant increase in group sales [2][3]. Group 1: Business Performance - From January to April this year, Yuehai Feed collected nearly 300 million yuan in advance payments, representing a year-on-year increase of nearly 50% [2]. - Product sales have shown significant growth, with high-end fish feed up over 15%, small shrimp feed up over 56%, yellow catfish feed up over 66%, live fish feed up nearly 50%, and puffed tilapia feed up over 36% [2]. Group 2: Strategic Focus - The "Winning Summer Action" will benchmark against industry leaders and focus on six strategic initiatives to enhance business operations [3]. - The company plans to strengthen channel cooperation and expand coverage of feed, seedling, and animal health products, while enhancing customer loyalty through continuous service [3]. Group 3: Market Expansion - Yuehai Feed will focus on high-end feed for shrimp, grouper, yellow catfish, and bass, as well as freshwater fish varieties like puffed tilapia and grass carp, targeting weak areas for market penetration [3][4]. - The company aims to achieve the highest market share in key regions and product categories [3]. Group 4: Service and Brand Development - To ensure service quality, Yuehai Feed will increase service frequency at farms and conduct skill competitions to strengthen the marketing team [3]. - Brand enhancement will be pursued through case studies, promotion of farming models, and community initiatives [3].