Core Viewpoint - The company, Yuehai Feed, has launched the "Yuehai Wealth Creation Campaign: Winning Summer Action" aimed at achieving dual goals of "customer breeding success and group sales doubling" to strengthen its market position and expand its business footprint [1][2] Group 1 - The "Winning Summer Action" focuses on overcoming market challenges and enhancing competitiveness through product optimization, service upgrades, and innovative breeding models [1] - The company plans to build on the success of its previous "Spring Action" to capture the peak feeding period in aquaculture, strengthen channel cooperation, and increase market coverage of feed, seedlings, and animal health products [1][2] Group 2 - The company aims to deepen terminal services by enhancing water quality management, disease prevention, and precise feeding techniques, while also linking with animal health services to help farmers reduce costs and increase efficiency [2] - The focus will be on high-end feed products such as shrimp feed and grouper feed, as well as expanding into underperforming regions to solidify its leadership in the special aquaculture feed market [2] - The company will increase service frequency, conduct skill competitions, and strengthen marketing team development to ensure service quality and enhance brand influence through effective case demonstrations and breeding model promotions [2]

Core Viewpoint - Guangdong Yuehai Feed Group Co., Ltd. (Yuehai Feed) has launched the "Yuehai Wealth Creation Campaign: Winning Summer Action" to capitalize on the peak season for aquaculture, aiming for dual goals of customer success in farming and a significant increase in group sales [2][3]. Group 1: Business Performance - From January to April this year, Yuehai Feed collected nearly 300 million yuan in advance payments, representing a year-on-year increase of nearly 50% [2]. - Product sales have shown significant growth, with high-end fish feed up over 15%, small shrimp feed up over 56%, yellow catfish feed up over 66%, live fish feed up nearly 50%, and puffed tilapia feed up over 36% [2]. Group 2: Strategic Focus - The "Winning Summer Action" will benchmark against industry leaders and focus on six strategic initiatives to enhance business operations [3]. - The company plans to strengthen channel cooperation and expand coverage of feed, seedling, and animal health products, while enhancing customer loyalty through continuous service [3]. Group 3: Market Expansion - Yuehai Feed will focus on high-end feed for shrimp, grouper, yellow catfish, and bass, as well as freshwater fish varieties like puffed tilapia and grass carp, targeting weak areas for market penetration [3][4]. - The company aims to achieve the highest market share in key regions and product categories [3]. Group 4: Service and Brand Development - To ensure service quality, Yuehai Feed will increase service frequency at farms and conduct skill competitions to strengthen the marketing team [3]. - Brand enhancement will be pursued through case studies, promotion of farming models, and community initiatives [3].