大会主论坛现场发布了《"十四五"时期农业农村高质量发展图谱》、2026年度乡村振兴赋能行动、河南 农文旅融合十条精品线路等系列内容。在"来自乡村的礼物"发布环节，来自全国各地乡村的土特产品由 中国邮政快递员现场送达，河南焦作铁棍山药、黑龙江五常大米等代表性产品登台亮相。大会现场同步 启动新华网"豫农优品"超级品牌馆上线仪式，通过产业推介、产销对接助力优质农产品标准化、品牌化 发展。 大会还设置了丰富多彩的衍生特色活动，如"新华网溯源中国中原之夜""河南农业强省建设成果展""乡 村振兴看河南 百名网红在行动"老家河南专场推介等，充分展现河南"中原粮仓、国人厨房、世人餐 桌"的产业跃迁。 据新华社电（记者 郑家宝）2025乡村振兴与产业发展大会暨第四届乡村振兴论坛日前在郑州开幕，大 会以"承五年振兴硕果，启农业强国新程"为主题，旨在打造兼具思想价值和产业价值的"三农"领域对话 交流合作平台。 与会嘉宾齐聚一堂，围绕乡村富民产业推介、宜居宜业和美乡村建设、气候变化与农业生产等展开交流 探讨。 （来源：中国妇女报） 转自：中国妇女报 ...

Core Insights - The article emphasizes the importance of branding in the agricultural sector, highlighting that many high-quality agricultural products struggle in a low-price competition environment due to a lack of brand recognition [1][2][5] - It argues that agricultural modernization requires a focus on rural industrialization and branding as essential pathways to success [1][4] Group 1: Branding Importance - Branding serves as a crucial link between the agricultural foundation and market recognition, acting as a key to unlock market access [2][4] - Products without branding are compared to soulless entities, unable to compete effectively in the market despite their quality [2][5] - Successful brands, such as West Lake Longjing tea and Yangcheng Lake hairy crabs, transcend their material value to become cultural symbols and quality promises [2][5] Group 2: Economic and Social Implications - The absence of branding limits economic potential, constraining farmers' income and diminishing the internal motivation for rural revitalization [5][7] - Young generations face challenges of "increased production without increased income," leading to a decline in rural vitality [5][7] - The lack of strong agricultural brands hampers the transition from traditional to modern agriculture, making it difficult to compete globally [5][7] Group 3: Strategic Recommendations - Establishing branding as a core focus in rural industrial revitalization is deemed essential for future development [5][7] - Collaboration among stakeholders is necessary, including government support for favorable policies, standard systems, and market regulation [5][7] - Market participants should emphasize product quality, tell compelling brand stories, and innovate marketing channels to enhance brand value [5][7]