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海泰新光总经理郑耀:解码“光”力量 “微创新”塑造新格局
Core Viewpoint - Haitai Newlight is leading significant innovations in the endoscope industry with its first LED light source, first fluorescence endoscope, and first optical de-fogging system, positioning itself as a key player in the medical device market [2][3]. Company Background - Haitai Newlight transitioned from micro-projection display technology to the medical endoscope sector, leveraging its deep understanding of optical technology [3]. - The company established a strong partnership with global leaders in the endoscope market, which accelerated its innovation momentum [4]. Technological Innovations - The introduction of LED light sources has significantly improved brightness by over 20% compared to traditional xenon lamps, marking the entry of endoscopes into the LED era [3]. - Haitai Newlight developed the world's first coaxial fluorescence endoscope, enhancing surgical accuracy by allowing visualization of structures beneath the skin [5]. - The company launched the first optical de-fogging endoscope system in 2023, utilizing specific light to achieve thermal balance and eliminate fog [5]. Market Strategy - Haitai Newlight aims to build its own brand in the domestic market, having initiated brand development and marketing strategies since 2018 [8]. - The company has established a marketing team and centers across key provinces to facilitate clinical trials and product testing in hospitals [8][9]. - The domestic market share of international giants has decreased from 70%-80% to around 50% due to the rise of local brands [8]. Future Outlook - The company plans to expand its product line and integrate AI and robotic technologies to enhance its offerings [6][11]. - Haitai Newlight's development strategy includes deepening its core product capabilities while broadening its product line to meet diverse medical needs [11].
海泰新光总经理郑耀: 解码“光”力量 “微创新”塑造新格局
Core Insights - The article highlights the innovative advancements made by Haitai New Light in the endoscope industry, including the introduction of the first LED light source, the first fluorescence endoscope, and the first optical de-fogging system, positioning the company as a leader in the global endoscope market [1][2][4] Company Background - Haitai New Light transitioned from a micro-projection display business to the medical endoscope sector in 2008, leveraging its deep understanding of optical technology [2][3] - The company initially faced challenges with its micro-projection technology but successfully pivoted to endoscopes by developing a LED light source that outperformed existing solutions [2][4] Technological Innovations - The introduction of LED technology in endoscopes marked a significant shift, improving brightness by over 20% compared to traditional xenon lamps [2] - Haitai New Light developed the world's first fluorescence endoscope with a focus on achieving focal functionality for 10mm and 5mm laparoscopes, which gained popularity in North America [4] - In 2023, the company launched the first optical de-fogging endoscope system, utilizing specific light to achieve thermal balance and eliminate fog, a problem that had plagued traditional systems [5] Market Position and Strategy - Haitai New Light aims to establish its own brand in the domestic market, moving beyond being an ODM for international companies, and has initiated a comprehensive marketing strategy to support this goal [6][7] - The company has built a competitive edge by being the only domestic manufacturer with capabilities in light source, lens, and imaging system design and production [6] Industry Trends - The Chinese endoscope market is projected to grow from approximately 24.8 billion yuan in 2021 to 60 billion yuan by 2030, with a compound annual growth rate of 8.1% from 2025 to 2030 [7] - The endoscope sector is recognized as a rapidly growing segment within the global medical device market, with applications across various medical fields [7][8] Future Outlook - Haitai New Light has outlined a strategic plan termed "one vertical and two horizontals," focusing on deepening its core product offerings while expanding into related technologies such as AI and robotics [8] - The company anticipates significant growth in its self-branded products over the next few years, driven by an expanded marketing team and sales channels [7][8]
解码“光”力量 “微创新”塑造新格局
Core Viewpoint - The article highlights the innovative advancements made by Haitai New Light in the endoscope industry, emphasizing its unique technologies and strategic vision to become a leader in the medical optical field [1][6]. Company Overview - Haitai New Light transitioned from micro-projection display to the medical endoscope sector, achieving significant innovations such as the first LED light source, the first fluorescence endoscope, and the first optical de-fogging system [1][3]. - The company focuses on "micro-innovation" to meet clinical needs and enhance product quality, ensuring that its developments align closely with market demands [5][6]. Technological Innovations - The introduction of LED light sources has revolutionized endoscope technology, improving brightness by over 20% compared to traditional xenon lamps [1][2]. - Haitai New Light developed the world's first fluorescence endoscope with a focal length capability, which gained popularity in North America [3]. - In 2023, the company launched the first optical de-fogging endoscope system, utilizing specific light to achieve thermal balance and eliminate fog [3][4]. Market Position and Strategy - The company aims to establish its own brand in the domestic market, moving beyond being an ODM for international brands, and has initiated a comprehensive marketing strategy to support this goal [5][6]. - Haitai New Light's market share has increased as domestic brands rise, with international giants' market share dropping from 70-80% to around 50% [6][7]. - The company plans to expand its product line and integrate AI and robotic technologies to provide comprehensive solutions for minimally invasive surgery [4][7]. Industry Growth Potential - The Chinese endoscope market is projected to grow from approximately 24.8 billion yuan in 2021 to 60 billion yuan by 2030, with a compound annual growth rate of 8.1% from 2025 to 2030 [6][7]. - The endoscope sector is recognized as a rapidly growing segment within the global medical device market, with applications across various medical fields [6].