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从展商到投资商 红牛加速深耕中国市场
Zhong Guo Jing Ji Wang· 2025-11-10 03:14
Core Insights - The China International Import Expo (CIIE) serves as a crucial platform for multinational companies to explore market trends and share development opportunities in China [1][4] - Since its debut in 2019, the Tsingtao Group has successfully transitioned from an exhibitor to an investor, deepening its investment in the Chinese market [1][4] Company Developments - Tsingtao Group has invested a total of 4.36 billion RMB in China over the past five years, reflecting its commitment to the growing Chinese consumer market [4] - The company has launched several innovative products at the CIIE, including the sugar-free Red Bull energy drink in 2022 and the world's first bottled Red Bull energy drink in 2023, catering to diverse consumer needs [3][4] Market Opportunities - The CIIE is recognized as a strategic channel for global companies to invest in China, providing insights into market trends and consumer demands [4] - Tsingtao Group emphasizes the advantages of the Chinese market, including its vast consumer base, complete industrial chain, and strong innovation capabilities, which present significant opportunities for foreign enterprises [4]
(第八届进博会)侨商锚定中国未来 在进博会投下“信任票”
Zhong Guo Xin Wen Wang· 2025-11-08 14:24
Group 1 - The China International Import Expo (CIIE) showcases companies founded by overseas Chinese, emphasizing their commitment to the Chinese market and investment opportunities [1][2] - Nippon Paint, founded by Chinese entrepreneur Wu Qingliang, has expanded its exhibition space from 300 square meters to 500 square meters and introduced innovative products such as the "Low-altitude Flight Full-domain Coating Solution" [1] - APP, an Indonesian company, presented new eco-friendly paper products at the expo, highlighting its focus on high-quality development and sustainable living solutions [2] Group 2 - Tianshi Group, a representative Thai company, has significantly invested in China, with a total investment of 4.36 billion RMB over the past five years, and has successfully launched various energy drink products [3] - The CIIE serves as a vital platform for multinational companies to understand market trends and seize opportunities in China, reinforcing the belief that investing in China equates to long-term certainty [3]
天丝集团携红牛闪耀 2025 泰中合作博览会,以能量之约续写中泰友谊 50 年新篇
Yang Zi Wan Bao Wang· 2025-09-28 05:03
Core Viewpoint - The 2025 Thailand-China Cooperation Expo, held in Bangkok, serves as a significant platform for showcasing the achievements of bilateral cooperation in trade, technology, and culture, marking the 50th anniversary of diplomatic relations between Thailand and China [1] Group 1: Event Overview - The expo is themed "50 Years of Thailand-China Diplomatic Relations: Hand in Hand Towards Common Prosperity" and features various forums and discussions to highlight cooperation outcomes [1] - The event is co-hosted by the Thailand Trade Center, the Thai-Chinese Chamber of Commerce, and IMPACT Exhibition Management [1] Group 2: Corporate Participation - T.C.P. Group, known for its Red Bull brand, actively participated in the expo, showcasing its brand strength and receiving attention from political and business leaders [2] - The CEO of T.C.P. Group, Xu Xinxiong, was invited to the opening ceremony, emphasizing the company's role as a model for Thai enterprises investing in China [2] Group 3: Product Innovation - T.C.P. Group's exhibition theme was "Crossing Half a Century, Together for Strength and Friendship," highlighting its dual commitment to brand development and Thailand-China friendship [3] - The company presented a range of popular products, including high-end energy drinks and a special "50th Anniversary Edition" Red Bull, which incorporates traditional elements from both countries [3] Group 4: Executive Insights - T.C.P. Group executives expressed a strong commitment to deepening market engagement and collaborative development between Thailand and China [4] - The CEO highlighted the expo as a "witness" to friendship and a "incubator" for future cooperation, leveraging initiatives like the Belt and Road and RCEP for mutual benefits [4] Group 5: Historical Context - T.C.P. Group's relationship with the Chinese market began in 1993 with the establishment of its first factory in Hainan, marking a 30-year journey of economic collaboration [5][6] - The company has invested approximately 4.36 billion yuan in China, expanding from a single production base to a comprehensive industrial layout [6] Group 6: Cultural Engagement - T.C.P. Group actively promotes cultural exchange between Thailand and China, organizing various events to strengthen people-to-people connections [7] - Initiatives include supporting cultural landmarks, hosting music festivals, and facilitating cultural events that resonate with both nations [7]