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从展商到投资商 红牛加速深耕中国市场
Zhong Guo Jing Ji Wang· 2025-11-10 03:14
Core Insights - The China International Import Expo (CIIE) serves as a crucial platform for multinational companies to explore market trends and share development opportunities in China [1][4] - Since its debut in 2019, the Tsingtao Group has successfully transitioned from an exhibitor to an investor, deepening its investment in the Chinese market [1][4] Company Developments - Tsingtao Group has invested a total of 4.36 billion RMB in China over the past five years, reflecting its commitment to the growing Chinese consumer market [4] - The company has launched several innovative products at the CIIE, including the sugar-free Red Bull energy drink in 2022 and the world's first bottled Red Bull energy drink in 2023, catering to diverse consumer needs [3][4] Market Opportunities - The CIIE is recognized as a strategic channel for global companies to invest in China, providing insights into market trends and consumer demands [4] - Tsingtao Group emphasizes the advantages of the Chinese market, including its vast consumer base, complete industrial chain, and strong innovation capabilities, which present significant opportunities for foreign enterprises [4]
天丝集团携红牛闪耀 2025 泰中合作博览会,以能量之约续写中泰友谊 50 年新篇
Yang Zi Wan Bao Wang· 2025-09-28 05:03
Core Viewpoint - The 2025 Thailand-China Cooperation Expo, held in Bangkok, serves as a significant platform for showcasing the achievements of bilateral cooperation in trade, technology, and culture, marking the 50th anniversary of diplomatic relations between Thailand and China [1] Group 1: Event Overview - The expo is themed "50 Years of Thailand-China Diplomatic Relations: Hand in Hand Towards Common Prosperity" and features various forums and discussions to highlight cooperation outcomes [1] - The event is co-hosted by the Thailand Trade Center, the Thai-Chinese Chamber of Commerce, and IMPACT Exhibition Management [1] Group 2: Corporate Participation - T.C.P. Group, known for its Red Bull brand, actively participated in the expo, showcasing its brand strength and receiving attention from political and business leaders [2] - The CEO of T.C.P. Group, Xu Xinxiong, was invited to the opening ceremony, emphasizing the company's role as a model for Thai enterprises investing in China [2] Group 3: Product Innovation - T.C.P. Group's exhibition theme was "Crossing Half a Century, Together for Strength and Friendship," highlighting its dual commitment to brand development and Thailand-China friendship [3] - The company presented a range of popular products, including high-end energy drinks and a special "50th Anniversary Edition" Red Bull, which incorporates traditional elements from both countries [3] Group 4: Executive Insights - T.C.P. Group executives expressed a strong commitment to deepening market engagement and collaborative development between Thailand and China [4] - The CEO highlighted the expo as a "witness" to friendship and a "incubator" for future cooperation, leveraging initiatives like the Belt and Road and RCEP for mutual benefits [4] Group 5: Historical Context - T.C.P. Group's relationship with the Chinese market began in 1993 with the establishment of its first factory in Hainan, marking a 30-year journey of economic collaboration [5][6] - The company has invested approximately 4.36 billion yuan in China, expanding from a single production base to a comprehensive industrial layout [6] Group 6: Cultural Engagement - T.C.P. Group actively promotes cultural exchange between Thailand and China, organizing various events to strengthen people-to-people connections [7] - Initiatives include supporting cultural landmarks, hosting music festivals, and facilitating cultural events that resonate with both nations [7]
天丝集团亮相2025泰中合作博览会 红牛能量赋能中泰友谊50年新征程
Zheng Quan Ri Bao Wang· 2025-09-27 03:12
Group 1 - The 2025 Thailand-China Cooperation Expo was held from September 26 to September 28 in Bangkok, showcasing the Red Bull brand's development and investment practices in both countries, emphasizing its role in promoting sustainable bilateral cooperation [1] - The CEO of Tsingtao Group highlighted the significance of the expo in reflecting the close friendship between China and Thailand over the past 50 years and providing a platform for future cooperation [1] - Since establishing the first Red Bull factory in Hainan in 1993, Tsingtao Group has invested approximately 4.36 billion yuan in China, capitalizing on the potential of the Chinese consumer market [1] Group 2 - The Tsingtao Group's Red Bull Beverage (Sichuan) production base project, with a total investment of 2 billion yuan, is recognized as a model of Sino-Thai economic cooperation, with the first phase set to commence production in December 2023 [2] - The company has transformed from a traditional beverage manufacturer to a smart manufacturing enterprise, focusing on expanding production lines and advancing supply chain digitization to contribute to regional economic development [2] - Tsingtao Group actively engages in cultural exchanges between China and Thailand, supporting various events to celebrate the 50th anniversary of diplomatic relations [2] Group 3 - The CEO of Tsingtao Group's China division stated that China is the core of their long-term strategic layout, viewing investment in China as a commitment to long-term certainty [3] - As one of Southeast Asia's largest energy drink manufacturers, Tsingtao Group aims to leverage China's complete industrial chain and strong innovation capabilities to expand its business [3]
消费企业供应链“加速度”
Jing Ji Guan Cha Wang· 2025-07-19 06:10
Group 1 - The core viewpoint of the articles highlights the advancements in supply chain efficiency and technology, particularly in the context of the fresh durian market from Thailand to China [1][2][3] - Charoen Pokphand Group (CP Group) showcases its innovative supply chain solutions at the China International Supply Chain Promotion Expo, emphasizing the importance of technology in monitoring durian ripeness and ensuring optimal transport conditions [1] - The collaboration between CP Group and various retail networks, including Hema and Lianhua, enables Thai durians to reach Chinese consumers quickly, reducing transportation time from 5-6 days to 3 days [2] Group 2 - The rapid response capability of the supply chain allows companies like Tsingtao Group to launch new products effectively, such as the upgraded bottled Red Bull energy drink in China [2][3] - Tsingtao Group's Chief Supply Chain Officer emphasizes the competitiveness of China's supply chain, which facilitates quick adjustments to production plans and strategies to meet diverse market demands [3] - Tsingtao Group has invested over 4.3 billion RMB in China over the past five years, establishing production bases in Hainan, Sichuan, and Guangxi to deepen its business presence [3]