利率"双轨"运行：高门槛特色存款背后的揽储逻辑 2026年开年，存款市场的"温度差"极为显著。一方面，大型银行继续贯彻压降长期限、高成本存款的策 略，1年期普通定存利率普遍维持在1%以下，5年期大额存单已难觅踪影。另一方面，多家地方性农商 行却密集推出利率上浮的存款产品，形成局部市场"利率高地"。 具体来看，这类"加息"操作呈现出高度精细化的特征。 例如，湖南新晃农商银行公告显示，其三年期整存整取利率上浮至1.75%，起存金额3万元（含）以 上，发行时间为2026年1月16日，并特别备注"先到先得，发完即止"。 2026年开年，在国有大行持续下架长期限存款产品、存款利率整体步入"1%时代"的背景下，一场由众 多农村商业银行发起的"逆势加息"行动，正从广西、贵州、陕西等多地悄然蔓延。部分农商行将1年至3 年期特色存款的年化利率推高，但多数附加"20万元起存""限量发售""节后截止"等严格限制。 然而，这并非利率周期的反转信号。国家金融监督管理总局数据显示，截至2025年第三季度末，商业银 行净息差已收窄至1.42%的历史低位。 一位资深银行业研究人士向《每日经济新闻》记者指出，这场看似矛盾的"加息潮"，实际是中 ...

原标题：多地农商行开年"逆势加息"，部分3年期存款产品的年化利率上浮至1.75%，业内：实为短期营 销，具有高门槛、限时性特征 每经记者|刘嘉魁 每经编辑|黄博文 2026年开年，在国有大行持续下架长期限存款产品、存款利率整体步入"1%时代"的背景下，一场由众 多农村商业银行发起的"逆势加息"行动，正从广西、贵州、陕西等多地悄然蔓延。部分农商行将1年至3 年期特色存款的年化利率推高，但多数附加"20万元起存""限量发售""节后截止"等严格限制。 然而，这并非利率周期的反转信号。国家金融监督管理总局数据显示，截至2025年第三季度末，商业银 行净息差已收窄至1.42%的历史低位。 一位资深银行业研究人士向《每日经济新闻》记者指出，这场看似矛盾的"加息潮"，实际是中小银行在 行业性盈利困境与个体生存压力之间的精准计算：它们以"高利率+高门槛+短期限"的组合策略，在年 初"开门红"的关键窗口，发起了一场针对大额短期资金的"精准狙击"。在他看来，这揭示了不同体量银 行在负债端日益白热化的竞争，以及其截然不同的生存策略。 2026年开年，存款市场的"温度差"极为显著。一方面，大型银行继续贯彻压降长期限、高成本存款的策 ...

Core Viewpoint - The current atmosphere for bank deposit acquisition is more rational compared to previous years, with state-owned banks adopting a more restrained approach and smaller banks utilizing non-price methods for attracting deposits [1][2][3] Group 1: Deposit Acquisition Strategies - Major state-owned banks are generally low-key in their marketing efforts, while many smaller banks are using physical rewards and promotional activities to attract deposits [1] - Smaller banks are offering slightly higher interest rates for new customers, such as 1.75% for a 3-year deposit, compared to the 1.55% offered by larger banks [1] - The overall deposit acquisition strategy is characterized by a focus on cost control and structural optimization rather than aggressive interest rate hikes [2][3] Group 2: Market Dynamics and Competition - The banking sector is experiencing a structural differentiation, with larger banks focusing on stabilizing costs and durations, while smaller banks exhibit varied responses based on regional competition [2][3] - Some smaller banks are slightly increasing interest rates for specific deposit terms to capture market share, while others are using promotional gifts to attract deposits [3][4] - The competitive landscape for smaller banks is challenging due to their limited brand influence and customer base, leading to a reliance on price competition [4] Group 3: Economic Environment and Regulatory Impact - The macroeconomic policy is expected to maintain a moderately loose monetary stance, which will keep market interest rates low and reduce the overall cost pressure on banks [4][5] - The average net interest margin for commercial banks has narrowed to 1.42%, with state-owned banks at 1.31% as of the third quarter of 2025 [5] - Regulatory measures are suggested to promote market-oriented deposit rate reforms and prevent irrational pricing competition among banks [5][6] Group 4: Long-term Strategies for Smaller Banks - To escape the cycle of high-interest deposit acquisition leading to reduced profitability, smaller banks need to shift from price competition to comprehensive service competition [5][6] - Developing unique products tailored to community needs, such as "retirement deposits" and "education savings," is essential for smaller banks to enhance their competitive edge [6] - Wealth management services are becoming increasingly important for banks to adapt to evolving customer needs and improve client loyalty [6]