1664南法血橙海盐白啤
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从营销联动到生态共赢 嘉士伯中国与京东超市达成三年战略合作
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-10 12:33
Core Insights - Carlsberg China and JD Supermarket have announced a strategic partnership aimed at enhancing collaboration in brand and supply chain synergy, product exclusivity and innovation, channel co-construction, and comprehensive marketing over the next three years [1][3] Group 1: Partnership Overview - The partnership leverages the complementary resource advantages of both companies, leading to continuous growth in sales [3] - Carlsberg Group is one of the top three global beer companies, established in 1847, with over 180 brands sold worldwide [1] Group 2: Collaboration Areas - **Supply Chain**: The companies will gradually implement a direct supply model to optimize resource alignment and enhance decision-making efficiency [3] - **Product Innovation**: JD Supermarket will customize exclusive products from Carlsberg, including the upcoming launch of 1664 South France Blood Orange Sea Salt White Beer [3] - **Marketing Strategies**: JD Supermarket will utilize its user operations and marketing resources to reach a broader consumer base through various promotional activities [4] Group 3: Channel Development - JD Supermarket will integrate its online platforms, offline stores, and delivery services to provide consumers with a convenient beer purchasing experience [4] - The collaboration aims to meet consumer demands for high-quality, personalized, and convenient drinking experiences, promoting high-quality development in the beer industry [4]
达能周志刚或升职:爱他美们与医学营养品一起管
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-10 03:03
Group 1 - Danone is restructuring its leadership in China, appointing Zhou Zhigang to lead its specialized nutrition business starting January 1, 2026, as part of its "Revitalizing Danone" strategy [1][2] - The restructuring aims to create a more streamlined leadership structure to accelerate transformation and enhance focus and agility in operations [1] - Danone's CEO has identified medical nutrition as a significant long-term growth opportunity, with adult medical nutrition in China experiencing double-digit growth annually for over a decade [2] Group 2 - Nestlé is also merging its Wyeth Nutrition and Nestlé infant nutrition businesses into a single unit, effective January 1, 2026, with Joel Seah as the head [3] - The infant formula market is under pressure, with Nielsen IQ reporting a growth rate of only 0.6% in the second quarter of 2025, and a decline in marriage registrations in China by over 20% in 2024 [4] - Despite foreign brands maintaining a brand advantage, domestic brands like Feihe and Yili have surpassed foreign companies in market share as of 2022 [4][5]