1664南法血橙海盐白啤
Search documents
从营销联动到生态共赢 嘉士伯中国与京东超市达成三年战略合作
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-10 12:33
近日,嘉士伯中国和京东超市宣布达成战略合作,计划在未来三年在品牌与供应链协同、产品包销和创 新、渠道共建以及全域营销等方面,进一步深化合作。双方将携手开拓啤酒消费新场景,推动行业向品 质化、场景化方向升级。 嘉士伯集团是全球排名前三的啤酒公司,创建于1847年,旗下180多个品牌畅销全球。嘉士伯中国以上 市企业重庆啤酒股份有限公司(SH.600132)为业务平台,是中国五大啤酒公司之一,拥有嘉士伯、乐 堡、1664等国际品牌,以及乌苏、重庆、山城、风花雪月、大理啤酒等本地品牌。 双方还将基于京东超市对消费需求的洞察,联合定制推出满足更丰富的场景化礼盒与组合装,以满足消 费者日益多元的饮用与社交礼赠需求。 在营销层面,京东超市将全面开放其用户运营、平台级营销IP等资源,通过PLUS会员专属活动、主题 直播、跨界联动、线下快闪等多样化营销场景,助力品牌触达更广泛的消费人群。与此同时,双方将在 嘉士伯中国本地品牌的全国化发展上形成协同,通过产品战略组合与营销创新,加强本地品牌的市场覆 盖。 在渠道层面,京东超市将整合其线上平台、线下门店及京东秒送等平台资源,与嘉士伯中国通过拓展商 品供给、优化配送体验、创新前置仓等 ...
达能周志刚或升职:爱他美们与医学营养品一起管
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-10 03:03
Group 1 - Danone is restructuring its leadership in China, appointing Zhou Zhigang to lead its specialized nutrition business starting January 1, 2026, as part of its "Revitalizing Danone" strategy [1][2] - The restructuring aims to create a more streamlined leadership structure to accelerate transformation and enhance focus and agility in operations [1] - Danone's CEO has identified medical nutrition as a significant long-term growth opportunity, with adult medical nutrition in China experiencing double-digit growth annually for over a decade [2] Group 2 - Nestlé is also merging its Wyeth Nutrition and Nestlé infant nutrition businesses into a single unit, effective January 1, 2026, with Joel Seah as the head [3] - The infant formula market is under pressure, with Nielsen IQ reporting a growth rate of only 0.6% in the second quarter of 2025, and a decline in marriage registrations in China by over 20% in 2024 [4] - Despite foreign brands maintaining a brand advantage, domestic brands like Feihe and Yili have surpassed foreign companies in market share as of 2022 [4][5]