Core Insights - The article highlights the success of a local farmer, Wumai'er, who has leveraged short videos and live streaming to promote his agricultural products, particularly grapes, and has gained significant popularity as a "three rural" (agriculture, rural areas, and farmers) influencer [1][2]. Group 1: Wumai'er’s Journey - Wumai'er, a 56-year-old farmer from Turpan, Xinjiang, transitioned from traditional selling methods to using social media platforms for marketing his grapes, significantly expanding his reach [1]. - Initially nervous about creating content, Wumai'er gained 16,000 likes on his first video, and subsequent videos received up to 500,000 likes, showcasing the effectiveness of his authentic and spontaneous approach [1][2]. Group 2: Impact on Local Economy - Wumai'er has amassed over 1.14 million followers on Douyin, and during a live stream, he attracted 2 million viewers, resulting in nearly 30,000 orders [2]. - His efforts have not only increased his own sales but have also helped local villagers expand their agricultural product sales through live streaming, with some families reportedly doubling their annual income [2]. Group 3: Tourism Growth - In the first eight months of this year, Turpan received over 28.5 million domestic and international tourists, indicating a growing interest in the region's agricultural and cultural offerings [3].