Core Insights - The 2025 IM L6 has officially started pre-sales in Shanghai, with a price range of 219,900 to 289,900 yuan, but lacks versions with solid-state batteries, indicating a repositioning due to poor market performance [1][2] - IM's sales have not met expectations since its establishment in late 2020, with projected sales of 38,000 units in 2023 and 65,000 units in 2024, significantly lagging behind leading brands [1] - The L6 model, initially branded as a "hot product," has seen monthly sales drop to around 1,000 units this year, reflecting challenges in a highly competitive market [1][2] Product Positioning - The 2025 IM L6 has been repositioned as a "urban fashion high-end customized product," targeting urban white-collar workers, and has removed solid-state battery options [2] - New technologies introduced include the upgraded Lingxi digital chassis 2.0, AI Agent IMOS 4.0, and Momenta-enabled IM AD3.0 intelligent driving assistance, along with comfort features like the "instant control sunshade canopy" and "bagel pressure-relief seats" [2][3] Market Competition - The 20-30 million yuan price segment is highly competitive, with rivals like Tesla Model 3, Xiaomi SU7, and Zeekr 007 offering clearer differentiation in their product offerings [2] - IM's previous branding focused on vehicle handling, but the current product does not align with this image, posing a challenge for the company to unify its product labels and brand identity [3]