Core Insights - The new Zhiji L6 has been officially launched with a price range of 219,900 to 289,900 yuan, set to be delivered starting May 13 [1] - The Zhiji L6 is positioned as a key model for Zhiji Auto, with its competitive enhancements critical to the overall performance of the brand [1] Group 1: Vehicle Features - The Zhiji L6 is equipped with an 800V ultra-fast charging platform, Lingxi Digital Chassis 2.0, smart four-wheel steering system, high-precision laser radar, Orin X chip, and Qualcomm Snapdragon 8295 chip [3] - The Lingxi Digital Chassis 2.0 features a new line control braking system and smart four-wheel steering, capable of stabilizing the vehicle in extreme scenarios such as high-speed tire blowouts [3] - The smart four-wheel steering system allows for a rear wheel angle of up to 18 degrees, achieving a turning radius of just 4.69 meters, making it highly maneuverable in tight spaces [5] Group 2: Intelligent Systems - The Zhiji L6 incorporates IMOS 4.0, which introduces an AI Agent for enhanced user interaction, providing a "No Touch & No App" experience for safer driving [5][7] - The vehicle supports various smartphone integrations, including Apple CarPlay and HUAWEI HiCar, and features a new custom parking system that does not rely on parking lines [7] Group 3: Comfort and Safety Features - The Zhiji L6 includes innovative comfort technologies such as the "Instant Sensation Smart Control Sunshade Canopy," which offers SPF 130+ protection and can switch between transparency and shading in 0.1 seconds [9] - The "Bagel Comfort Seat" provides adjustable softness and a wave-like pressure relief feature, along with an 8-point massage function for enhanced passenger comfort during long drives [9] - Safety features include a robust "ten vertical and ten horizontal" closed-loop submarine cage body, a triple redundancy door system, and advanced AEB capabilities, with battery safety standards exceeding national benchmarks [10]

Core Insights - The 2025 IM L6 has officially started pre-sales in Shanghai, with a price range of 219,900 to 289,900 yuan, but lacks versions with solid-state batteries, indicating a repositioning due to poor market performance [1][2] - IM's sales have not met expectations since its establishment in late 2020, with projected sales of 38,000 units in 2023 and 65,000 units in 2024, significantly lagging behind leading brands [1] - The L6 model, initially branded as a "hot product," has seen monthly sales drop to around 1,000 units this year, reflecting challenges in a highly competitive market [1][2] Product Positioning - The 2025 IM L6 has been repositioned as a "urban fashion high-end customized product," targeting urban white-collar workers, and has removed solid-state battery options [2] - New technologies introduced include the upgraded Lingxi digital chassis 2.0, AI Agent IMOS 4.0, and Momenta-enabled IM AD3.0 intelligent driving assistance, along with comfort features like the "instant control sunshade canopy" and "bagel pressure-relief seats" [2][3] Market Competition - The 20-30 million yuan price segment is highly competitive, with rivals like Tesla Model 3, Xiaomi SU7, and Zeekr 007 offering clearer differentiation in their product offerings [2] - IM's previous branding focused on vehicle handling, but the current product does not align with this image, posing a challenge for the company to unify its product labels and brand identity [3]