Core Insights - The 2025 Osaka World Expo, themed "Envisioning a Future Society," will showcase Wuliangye as a senior partner of the China Pavilion, highlighting its role in promoting Chinese baijiu on a global stage [1][3] - Wuliangye's participation includes launching the "Harmony Global Tour," which aims to express cultural, brand, and product innovations, showcasing the company's commitment to ecological civilization and Eastern wisdom [1][3] Group 1: Brand Positioning and International Engagement - Wuliangye has been recognized as the "Senior Partner of the China Pavilion" at the Osaka Expo, marking its first official appearance as a Chinese baijiu brand at this international event [3] - The company is leveraging its participation to enhance its brand influence and expand business cooperation through various activities, including the "Panda Partners Global Tour" and cultural exhibitions [3][6] - Wuliangye's marketing initiatives in Japan, such as the "Wuliangye Expo Season" campaign, are designed to boost brand recognition and consumer engagement through promotions and collaborations with restaurants [4][6] Group 2: Innovative Marketing Strategies - The establishment of the first overseas authorized experience restaurant, "Piao Xiang," in Tokyo signifies Wuliangye's entry into the international high-end dining sector, enhancing its cultural experience offerings [6] - Wuliangye has introduced a pop-up experience store at the Osaka Expo, featuring innovative cocktails and interactive activities to engage younger audiences and redefine baijiu consumption [7] - The company's strategic initiatives reflect a shift from merely exporting products to fostering cultural exchange and value integration on a global scale [7][8]

Core Viewpoint - The launch of the "He Mei Global Tour" by Wuliangye in Japan marks a significant step in promoting Chinese culture and brand power globally, emphasizing the concept of "harmony and coexistence" through cultural exchanges and trade [1][12]. Group 1: Event Overview - The first stop of the 2025 "He Mei Global Tour" took place in Japan, showcasing Wuliangye as a representative of Chinese liquor and its cultural philosophy [1]. - The event featured the "Panda Partners Global Tour and China Giant Panda and Golden Monkey Cultural and Art Exhibition" in Tokyo, highlighting the theme of "harmony and coexistence" [3]. Group 2: Global Expansion - Since its inception in 2023, the "He Mei Global Tour" has visited over ten countries, including France, New Zealand, Chile, Brazil, and Denmark, with Japan being the latest addition [5]. - The exhibition showcased the unique value of Wuliangye's brewing microorganisms, referred to as the "pandas of the microbial world," emphasizing the brand's commitment to ecological harmony [5]. Group 3: Strategic Initiatives - Wuliangye is set to be the first Chinese liquor brand to appear at the Osaka World Expo, aiming to redefine the value of premium liquor through innovative international expressions [6]. - The company plans to collaborate with Michelin-starred restaurants to establish its first overseas authorized experience store, creating a cross-cultural culinary experience [8]. - A global thematic marketing campaign titled "Wuliangye·Expo Season" will be launched, integrating brand and market strategies to transform cultural energy into marketing momentum [10]. Group 4: Cultural Impact - These initiatives reflect the innovative vitality and responsibility of Chinese brands, proposing a new paradigm for telling contemporary stories of Chinese liquor in a global context [12]. - The "He Mei Global Tour" will continue to expand into Asia, Europe, and Africa, using diverse cultural and artistic forms to bridge exchanges between China and the world, promoting the rich heritage of Chinese traditional culture [12].