Group 1 - The company held a performance briefing for the fiscal year 2024 and the first quarter of 2025 on May 9, highlighting the market performance of the eighth generation of Wuliangye [1] - The company implemented a refined market deployment strategy for the eighth generation of Wuliangye, resulting in several highlights: continuous price increase, stable product sales, low social inventory, and a strengthened brand position [1] - Online sales saw significant growth, with the official flagship store's sales increasing by 30% year-on-year, and sales on platforms like JD and Tmall rising by 21% year-on-year [1] Group 2 - The company is focusing on expanding its market among younger consumers by launching products and activities tailored to this demographic, such as the Purple Qi Dong Lai Wuliangye and various themed bottles [1] - A dedicated team has been established to coordinate resources and efforts across departments to enhance the company's appeal to younger consumers [1] - Future initiatives will include product innovations targeting younger consumers through aspects like alcohol content, packaging, and pricing strategies, including the introduction of a 29-degree Wuliangye [2]

Core Insights - The 2025 Osaka World Expo, themed "Envisioning a Future Society," will showcase Wuliangye as a senior partner of the China Pavilion, highlighting its role in promoting Chinese baijiu on a global stage [1][3] - Wuliangye's participation includes launching the "Harmony Global Tour," which aims to express cultural, brand, and product innovations, showcasing the company's commitment to ecological civilization and Eastern wisdom [1][3] Group 1: Brand Positioning and International Engagement - Wuliangye has been recognized as the "Senior Partner of the China Pavilion" at the Osaka Expo, marking its first official appearance as a Chinese baijiu brand at this international event [3] - The company is leveraging its participation to enhance its brand influence and expand business cooperation through various activities, including the "Panda Partners Global Tour" and cultural exhibitions [3][6] - Wuliangye's marketing initiatives in Japan, such as the "Wuliangye Expo Season" campaign, are designed to boost brand recognition and consumer engagement through promotions and collaborations with restaurants [4][6] Group 2: Innovative Marketing Strategies - The establishment of the first overseas authorized experience restaurant, "Piao Xiang," in Tokyo signifies Wuliangye's entry into the international high-end dining sector, enhancing its cultural experience offerings [6] - Wuliangye has introduced a pop-up experience store at the Osaka Expo, featuring innovative cocktails and interactive activities to engage younger audiences and redefine baijiu consumption [7] - The company's strategic initiatives reflect a shift from merely exporting products to fostering cultural exchange and value integration on a global scale [7][8]