现场，五粮液精心准备的"五谷罗尼"鸡尾酒，充分演绎了东方浓香与西式调饮融合的谐调美感，宾客们 还品鉴了顶级菜品与顶级白酒的创意搭配，品味以五粮液为代表的川酒风味，在杯盏交错间体验味蕾的 奇妙之旅，感受东西方酒文化的交融和鸣。 探路岛国市场 "和美全球行"德国站系列活动的余热未消，五粮液（000858）的"和美"航程已驶向新坐标（603040）。 7月8日，2025年"川酒全球行"走进"印度洋明珠"塞舌尔。作为川酒代表品牌，五粮液深度融入"锦绣天 府·安逸四川"中国(四川)-塞舌尔文旅合作交流会、"川酒全球行"品鉴交流会，携手川酒品牌展示东方酿 造文化，在万里之外的岛国奏响川酒强音，为中国白酒出海注入"和美"动能。 深化跨国交流 五粮液"和美全球行"走进塞舌尔 7月，五粮液"和美全球行"足迹遍及德国和塞舌尔，"和美"版图再度延伸，并首次走进非洲，开启跨越 山海的对话。 在塞舌尔站活动中，五粮液通过主题展示、品牌推介等形式，生动呈现了五粮液作为川酒代表的深厚历 史和独特价值。川酒展区内翠竹、熊猫等四川元素引人驻足，来宾纷纷合影记录"和美"瞬间。五粮液展 区尤为亮眼，陈列第八代五粮液、经典五粮液系列、五粮液·紫气东 ...

5月9日，五粮液（000858）（000858）2024年度及2025年第一季度业绩说明会在全景路演举办。 针对公司如何扩大年轻群体细分市场有关提问，公司方面表示：近年来，公司持续推出针对年轻消费者 的产品及活动，不断探索"年轻化"的路径，如推出紫气东来五粮液、缘定晶生、生肖造型酒、熊猫造型 酒等产品。2024年底，由公司领导挂帅，统筹协调公司整体资源，从各个部门抽调骨干力量，组建了年 轻化专班。 "未来还将从度数年轻化、外观年轻化、酒体年轻化、容量年轻化、定价年轻化等几方面入手，系统化 地研究，推出如29度五粮液等一系列能精准锁定年轻消费群体的产品。"五粮液党委副书记、副董事 长、总经理华涛强调。 在本次活动上，就投资者关于第八代五粮液市场表现有关情况的提问，公司方面回应称：公司对第八代 五粮液实施了精细化的市场投放策略，从元旦、春节期间实施成效来看，呈现出以下几个亮点。一是市 场价格持续提升。二是产品动销整体平稳。线下基本稳定，线上增长良好，其中五粮液官方旗舰店销售 额同比增长30%；京东、天猫等电商平台销售额同比增长21%。三是社会库存处于低位。春节后经销商 库存、终端商库存等流通环节库存基本消化，部分 ...

Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]

025年4月13日-10月13日，主题为"构想焕发生机的未来社会"的2025年日本大阪世博会在"东方曼彻斯特"大阪举行。作为"2025年大阪世博会中国馆高级合 作伙伴"，五粮液深度融入中国馆展陈活动，发布五粮液2025年大阪世博会中国馆纪念礼盒，举办"五粮飘香・和美之味"——五粮液海外授权体验餐厅授 牌仪式，联动全球市场开启"五粮液·世博季"营销活动，打卡大阪主题快闪店，全程参与2025年大阪世博会中国馆四川活动周系列活动，独家冠名"和美五 粮"熊猫之夜·品味四川国际商务交流会，还深入日本多地调研酒类市场，将蕴含浓厚中国文化的中国元素，以组合式套餐文化输出，正式拉开2025年五粮 液"和美全球行"日本首站之旅，造就多个"高光时刻"。 "组合式"出击五粮液高频绽放"大版时刻" 作为中国文化的名片，五粮液是世博会的老朋友。 从1915年巴拿马万国博览会崭露头角，2015年闪耀米兰世博会，2020年迪拜世博会助力"华夏之光"绽放光彩，到2025年大阪世博会，五粮液已经携手世博 这一国际高端平台走过了110年。 今年的大阪世博会，五粮液更是"有备而来"，为全球观众带来多场精彩活动，充分展现中国传统文化、中国民族品牌的 ...

Core Insights - The 2025 Osaka World Expo, themed "Envisioning a Future Society," will showcase Wuliangye as a senior partner of the China Pavilion, highlighting its role in promoting Chinese baijiu on a global stage [1][3] - Wuliangye's participation includes launching the "Harmony Global Tour," which aims to express cultural, brand, and product innovations, showcasing the company's commitment to ecological civilization and Eastern wisdom [1][3] Group 1: Brand Positioning and International Engagement - Wuliangye has been recognized as the "Senior Partner of the China Pavilion" at the Osaka Expo, marking its first official appearance as a Chinese baijiu brand at this international event [3] - The company is leveraging its participation to enhance its brand influence and expand business cooperation through various activities, including the "Panda Partners Global Tour" and cultural exhibitions [3][6] - Wuliangye's marketing initiatives in Japan, such as the "Wuliangye Expo Season" campaign, are designed to boost brand recognition and consumer engagement through promotions and collaborations with restaurants [4][6] Group 2: Innovative Marketing Strategies - The establishment of the first overseas authorized experience restaurant, "Piao Xiang," in Tokyo signifies Wuliangye's entry into the international high-end dining sector, enhancing its cultural experience offerings [6] - Wuliangye has introduced a pop-up experience store at the Osaka Expo, featuring innovative cocktails and interactive activities to engage younger audiences and redefine baijiu consumption [7] - The company's strategic initiatives reflect a shift from merely exporting products to fostering cultural exchange and value integration on a global scale [7][8]

Core Viewpoint - The launch of the "He Mei Global Tour" by Wuliangye in Japan marks a significant step in promoting Chinese culture and brand power globally, emphasizing the concept of "harmony and coexistence" through cultural exchanges and trade [1][12]. Group 1: Event Overview - The first stop of the 2025 "He Mei Global Tour" took place in Japan, showcasing Wuliangye as a representative of Chinese liquor and its cultural philosophy [1]. - The event featured the "Panda Partners Global Tour and China Giant Panda and Golden Monkey Cultural and Art Exhibition" in Tokyo, highlighting the theme of "harmony and coexistence" [3]. Group 2: Global Expansion - Since its inception in 2023, the "He Mei Global Tour" has visited over ten countries, including France, New Zealand, Chile, Brazil, and Denmark, with Japan being the latest addition [5]. - The exhibition showcased the unique value of Wuliangye's brewing microorganisms, referred to as the "pandas of the microbial world," emphasizing the brand's commitment to ecological harmony [5]. Group 3: Strategic Initiatives - Wuliangye is set to be the first Chinese liquor brand to appear at the Osaka World Expo, aiming to redefine the value of premium liquor through innovative international expressions [6]. - The company plans to collaborate with Michelin-starred restaurants to establish its first overseas authorized experience store, creating a cross-cultural culinary experience [8]. - A global thematic marketing campaign titled "Wuliangye·Expo Season" will be launched, integrating brand and market strategies to transform cultural energy into marketing momentum [10]. Group 4: Cultural Impact - These initiatives reflect the innovative vitality and responsibility of Chinese brands, proposing a new paradigm for telling contemporary stories of Chinese liquor in a global context [12]. - The "He Mei Global Tour" will continue to expand into Asia, Europe, and Africa, using diverse cultural and artistic forms to bridge exchanges between China and the world, promoting the rich heritage of Chinese traditional culture [12].