东方智慧
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招行金|七彩人生七巧盘,每一片都出彩
招商银行App· 2025-11-11 09:53
Core Viewpoint - The article emphasizes the significance of the "Golden Seven Color Life Puzzle" launched by China Merchants Bank, which creatively integrates the ancient wisdom of the Chinese tangram with modern life milestones, symbolizing personal growth and achievements [9][26]. Group 1: Product Concept - The "Golden Seven Color Life Puzzle" is inspired by the traditional tangram, representing seven significant life moments: birth, growth, education, marriage, celebration of children, career success, and self-fulfillment [11][14][20][24]. - Each gold piece in the puzzle is designed to be a unique representation of these milestones, allowing for both individual appreciation and collective assembly into a complete life picture [26][28]. Group 2: Design and Material - The product is crafted from 999 pure gold, showcasing exquisite craftsmanship, and each piece can stand alone or be combined to form a cohesive representation of life's journey [26][28]. - The packaging features a milestone design that enhances the ceremonial aspect of the product, allowing users to unlock achievements progressively [29]. Group 3: Cultural Significance - The article highlights the cultural heritage of the tangram, which has evolved over thousands of years, symbolizing the infinite possibilities of life and the importance of wisdom in shaping one's future [5][7].
(成都世运会)成都世运会开幕式藏着哪些“中国式浪漫”?
Zhong Guo Xin Wen Wang· 2025-08-08 08:11
Core Points - The 12th World Games opened in Chengdu, China, on August 7, featuring a grand ceremony at the "Tianfu eaves," the largest single wooden structure in Asia [1][3] - The opening coincided with the traditional Chinese solar term of "Liqiu," symbolizing the transition from abundance to harvest [3][5] - The event showcased Chinese cultural elements, including fireworks that depicted the "Tree of Friendship" and performances reflecting the rich heritage of Chengdu [6][9] Group 1 - The opening ceremony highlighted the significance of the "Tree of Friendship," inspired by the rare "Corylopsis" tree, symbolizing friendship and natural beauty [6] - The ceremony featured the "Sun Bird," a cultural emblem from the Sanxingdui site, representing hope and progress, connecting ancient and modern aspirations [9] - Traditional music and dance were performed, showcasing the cultural exchange between Sichuan and other regions, emphasizing the inclusive spirit of Chinese culture [9] Group 2 - The event's artistic elements included a performance by a court music ensemble, using over 20 different instruments, reflecting the historical openness of Chinese culture [9] - The presence of the Eastern Han dynasty clay figurine, known for its cheerful demeanor, represented the hospitable nature of Chengdu's culture [9] - The opening ceremony was designed to convey a message of unity and friendship to the world through sports and cultural exchange [6][7]
五粮液:以世博为支点 撬动白酒文化出海与价值共融
Zheng Quan Shi Bao Wang· 2025-04-29 04:41
Core Insights - The 2025 Osaka World Expo, themed "Envisioning a Future Society," will showcase Wuliangye as a senior partner of the China Pavilion, highlighting its role in promoting Chinese baijiu on a global stage [1][3] - Wuliangye's participation includes launching the "Harmony Global Tour," which aims to express cultural, brand, and product innovations, showcasing the company's commitment to ecological civilization and Eastern wisdom [1][3] Group 1: Brand Positioning and International Engagement - Wuliangye has been recognized as the "Senior Partner of the China Pavilion" at the Osaka Expo, marking its first official appearance as a Chinese baijiu brand at this international event [3] - The company is leveraging its participation to enhance its brand influence and expand business cooperation through various activities, including the "Panda Partners Global Tour" and cultural exhibitions [3][6] - Wuliangye's marketing initiatives in Japan, such as the "Wuliangye Expo Season" campaign, are designed to boost brand recognition and consumer engagement through promotions and collaborations with restaurants [4][6] Group 2: Innovative Marketing Strategies - The establishment of the first overseas authorized experience restaurant, "Piao Xiang," in Tokyo signifies Wuliangye's entry into the international high-end dining sector, enhancing its cultural experience offerings [6] - Wuliangye has introduced a pop-up experience store at the Osaka Expo, featuring innovative cocktails and interactive activities to engage younger audiences and redefine baijiu consumption [7] - The company's strategic initiatives reflect a shift from merely exporting products to fostering cultural exchange and value integration on a global scale [7][8]