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212越野车T01柴油版
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212越野车:老情怀如何讲好中国越野新故事?
Core Viewpoint - The hard-core off-road vehicle market in China is experiencing growth due to changing user preferences, with the 212 model evolving into a new brand and launching new models like the T01 diesel version [1][8]. Group 1: Product Development - The T01 diesel version addresses user pain points in off-road scenarios, providing strong power, long range, quiet driving, and cost-effectiveness for off-road enthusiasts and practical users [3][5]. - The T01 diesel version features a 2.0T inline four-cylinder turbocharged diesel engine with a rated power of 125 kW at 3600 rpm and a peak torque of 415 N·m at 1500 rpm, ensuring sufficient power for various challenging conditions [5]. - The vehicle has a fuel consumption of 8.5 liters per 100 kilometers and a fuel tank capacity of 80 liters, allowing for nearly 1000 kilometers of range, which is approximately 2.5 liters less fuel consumption per 100 kilometers compared to gasoline versions [5]. Group 2: User Engagement and Customization - The company offers user-friendly policies such as "modification enjoyment" and "no deductible" for the T01 diesel version, addressing concerns about warranty after modifications [6]. - The "modification enjoyment" policy provides lifetime warranty coverage for the engine and transmission for eligible modified vehicles, while the "no deductible" policy offers a value of 50,000 yuan for key components within three years [6]. Group 3: Brand Strategy and Market Expansion - The 212 brand aims to maintain its cultural heritage while expanding its product line and user base, focusing on lightweight materials and professional off-road platforms [8]. - The company plans to launch a hybrid version of the T01 in March or April next year, continuing its push towards electrification [8]. - The brand is actively engaging with users through co-creation events and aims to promote Chinese off-road culture globally, having established sales channels in over 70 countries and regions [10].
专注硬派越野,212越野车携T01柴油版亮相成都车展
在这个新能源汽车新品"遍地跑"的时代,一款柴油版车型的出现无疑是令人瞩目的。8月29日,第二十八届成都国际汽车展览会(以下简称"成 都车展")开幕。212越野车携T01柴油版、升级款T01检阅官等旗下多款越野车型亮相成都车展。作为212系列硬派越野车型的新成员,T01柴油版以 16.99万元的预售价惊艳亮相,并同步推出超值膨胀礼、越野越享礼、畅行升级礼、改装畅玩礼和不计免赔礼五重购车权益,总价值超5万元。 直击用户痛点 T01柴油版成"更优解" 为什么推出柴油版?相信是每一位看到T01柴油版的用户都会浮上心头的问题。实际上,T01柴油版的出现,是212越野车深入洞察越野穿越、长途自 驾、岩石攀爬、重载通行等实际场景下的用户痛点之后,深思熟虑的决定。对于野外出行而言,柴油车从动力性能、经济性、适应能力、续航能力等方面往 往更优于汽油车。为了给越野爱好者带来一款所打造出的一款既可征服复杂地形、又能适配长途出行的硬派越野车型,T01 柴油款便应运而生。 在动力上,T01柴油版搭载了2.0T直列四缸柴油涡轮增压发动机,额定功率125kW/3600rpm,拥有低转速高扭矩的特性,在1500rpm即可爆发415N·m的 ...