Core Viewpoint - The hard-core off-road vehicle market in China is experiencing growth due to changing user preferences, with the 212 model evolving into a new brand and launching new models like the T01 diesel version [1][8]. Group 1: Product Development - The T01 diesel version addresses user pain points in off-road scenarios, providing strong power, long range, quiet driving, and cost-effectiveness for off-road enthusiasts and practical users [3][5]. - The T01 diesel version features a 2.0T inline four-cylinder turbocharged diesel engine with a rated power of 125 kW at 3600 rpm and a peak torque of 415 N·m at 1500 rpm, ensuring sufficient power for various challenging conditions [5]. - The vehicle has a fuel consumption of 8.5 liters per 100 kilometers and a fuel tank capacity of 80 liters, allowing for nearly 1000 kilometers of range, which is approximately 2.5 liters less fuel consumption per 100 kilometers compared to gasoline versions [5]. Group 2: User Engagement and Customization - The company offers user-friendly policies such as "modification enjoyment" and "no deductible" for the T01 diesel version, addressing concerns about warranty after modifications [6]. - The "modification enjoyment" policy provides lifetime warranty coverage for the engine and transmission for eligible modified vehicles, while the "no deductible" policy offers a value of 50,000 yuan for key components within three years [6]. Group 3: Brand Strategy and Market Expansion - The 212 brand aims to maintain its cultural heritage while expanding its product line and user base, focusing on lightweight materials and professional off-road platforms [8]. - The company plans to launch a hybrid version of the T01 in March or April next year, continuing its push towards electrification [8]. - The brand is actively engaging with users through co-creation events and aims to promote Chinese off-road culture globally, having established sales channels in over 70 countries and regions [10].

Core Viewpoint - The launch of the T01 diesel version by 212 Off-Road Vehicles at the Chengdu International Auto Show highlights a strategic move to address user pain points in off-road driving, offering enhanced performance, fuel efficiency, and comfort compared to gasoline vehicles [1][3][5]. Product Features - The T01 diesel version is priced at 169,900 yuan and offers significant purchase benefits valued over 50,000 yuan [1]. - It is equipped with a 2.0T inline four-cylinder diesel turbocharged engine, delivering a rated power of 125 kW at 3600 rpm and a peak torque of 415 N·m at 1500 rpm [5]. - The vehicle features an 8AT transmission specifically designed for diesel engines, with a gear ratio range of 4.1 and a maximum torque capacity of 500 N·m [5]. - The T01 diesel version boasts a fuel consumption of only 8.5 liters per 100 kilometers, allowing for a range of nearly 1000 kilometers on a full tank [5]. Noise and Vibration Control - To enhance driving comfort, the T01 diesel version incorporates advanced noise reduction technologies, achieving an idle noise level of just 43 decibels [6]. - The vehicle's vibration control has been improved by 25% through optimized suspension and additional damping materials [6]. Technological Features - The T01 diesel version includes a 12.3-inch central control screen with voice control and adaptive cruise control, catering to modern user expectations for smart features [8]. Brand and Market Strategy - 212 Off-Road Vehicles aims to build a strong off-road culture by engaging with users through various events and experiences, enhancing brand loyalty [11][13]. - The company has established a sales network of 264 dealerships across 289 cities in China and is expanding its global presence in over 70 countries [15]. Customer Incentives - The company offers five purchase benefits for the T01 diesel version, including discounts, free upgrades, and lifetime warranties for certain components, aimed at reducing the long-term costs for users [17][18].