Core Viewpoint - The discount community supermarket brand "盒马NB" has been officially renamed to "超盒算NB," maintaining its focus on affordable community supermarket positioning and private label products [1][6]. Group 1: Store Openings - On August 29, 17 new 超盒算NB stores opened simultaneously across 10 cities in Jiangsu, Zhejiang, and Shanghai [3]. - The new stores include locations in Shanghai, Hangzhou, Huzhou, Jiaxing, Ningbo, Shaoxing, Zhuji, Suzhou, Nantong, and Nanjing [5]. Group 2: Product Offering - The upgraded 超盒算NB features around 1,600 SKUs, covering categories such as fresh produce, 3R (ready-to-eat), standard products, and frozen goods, with private label products accounting for 60% of the offerings [6]. - Examples of pricing include a 5.05 kg antibacterial laundry detergent priced at 17.8 yuan, 1.5-liter fresh milk at 14.9 yuan, and a 24-pack of purified water at 9.9 yuan [6]. Group 3: Brand Development - As of the end of August, the total number of 超盒算NB stores, including those that have been renamed from 盒马NB, has approached 300 [6]. - The company has applied for multiple trademarks related to "超盒算NB" and "超盒算," covering various international classifications, some of which have been successfully registered [6][7].

Core Viewpoint - The article discusses the rebranding of Hema's budget community supermarket, Hema NB, to "Super Box Calculation NB," emphasizing its continued focus on affordable community supermarket positioning and private label products [2][4]. Group 1: Store Opening and Expansion - On August 29, 17 new Super Box Calculation NB stores opened across 10 cities in Jiangsu, Zhejiang, and Shanghai [2]. - The total number of Super Box Calculation NB stores, including those that have been renamed from Hema NB, has approached 300 by the end of August [4]. Group 2: Product Offering - The upgraded Super Box Calculation NB features around 1,600 SKUs, covering fresh produce, 3R (ready-to-eat), standard products, and frozen goods, with private label products accounting for 60% of the offerings [3][4]. - Examples of pricing include a 5.05 kg antibacterial laundry detergent priced at 17.8 yuan, 1.5 liters of fresh milk at 14.9 yuan, and a 24-pack of purified water at 9.9 yuan, highlighting the store's focus on large and affordable products [3]. Group 3: Trademark Registration - Hema (China) Co., Ltd. has applied for multiple trademarks related to "Super Box Calculation NB," covering various international classifications, including textiles, medical devices, and leather goods, with some trademarks already successfully registered [4][5].