Core Viewpoint - The discount community supermarket brand "盒马NB" has been officially renamed to "超盒算NB," maintaining its focus on affordable community supermarket positioning and private label products [1][6]. Group 1: Store Openings - On August 29, 17 new 超盒算NB stores opened simultaneously across 10 cities in Jiangsu, Zhejiang, and Shanghai [3]. - The new stores include locations in Shanghai, Hangzhou, Huzhou, Jiaxing, Ningbo, Shaoxing, Zhuji, Suzhou, Nantong, and Nanjing [5]. Group 2: Product Offering - The upgraded 超盒算NB features around 1,600 SKUs, covering categories such as fresh produce, 3R (ready-to-eat), standard products, and frozen goods, with private label products accounting for 60% of the offerings [6]. - Examples of pricing include a 5.05 kg antibacterial laundry detergent priced at 17.8 yuan, 1.5-liter fresh milk at 14.9 yuan, and a 24-pack of purified water at 9.9 yuan [6]. Group 3: Brand Development - As of the end of August, the total number of 超盒算NB stores, including those that have been renamed from 盒马NB, has approached 300 [6]. - The company has applied for multiple trademarks related to "超盒算NB" and "超盒算," covering various international classifications, some of which have been successfully registered [6][7].

2025.08. 29 本文字数：591，阅读时长大约1分钟 8月29日，盒马旗下平价社区超市盒马NB正式更名为"超盒算NB"。升级之后的超盒算NB，延续了此前的平价社区超市定位、自有品牌商品特色。 据了解，今日有17家超盒算NB新店集体开业，集中在江浙沪10城。 | 城市 | 开业新店 | | --- | --- | | 上海 | 上海超盒算NB膏浦万达茂店 | | | 上海超盒算NB闵行浦航路店 | | 杭州 | 杭州超盒算NB上城黎明之城店 | | 湖州 | 湖州超盒算NB安吉森源生活广场店 | | 六殿 | 惠兴超意算NB万嘉中心心 | | 宁波 | 宁波超盒算NB都州保利悠悦汇店 | | | 宁波超盒算NB都州宝龙广场店 | | | 宁波超盒算NB海曙龙湖天街店 | | 绍兴 | 绍兴超盒算NB越城星潮广场店 绍兴超盒算NB越城人民东路 | | | 绍兴超盒算NB柯桥利佰家店 | | 诸暨 | 绍兴超盒算NB诸暨店口江汇广场店 | | 苏州 | 苏州超盒鎖NB吴中胥口店 | | | 苏州超盒算NB吴中尹山湖花泾港路店 | | 南道 | 南通超盒算NB崇川万达店 | | 南京 | 南京超盒算NB栖霞嗨 ...