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菜鸟高级副总裁熊伟:从“全球到全球”的服务能力,正在给中国物流行业带来新的机会
Guan Cha Zhe Wang· 2025-08-12 09:11
Core Viewpoint - The logistics industry in China is evolving from a "China to Global" model to a "Global to Global" model, indicating a shift in supply chain strategies and new opportunities for Chinese logistics companies [1][3]. Group 1: Global Expansion and Opportunities - Cainiao has been actively expanding its global logistics network, recently launching a cross-border logistics network among six Gulf countries, enabling package delivery within three days [2]. - The company has upgraded its European G2G cross-border logistics solution, supporting e-commerce express delivery across 35 European countries, achieving a "Pan-European 3-day delivery" service [1]. - The logistics services are increasingly focused on providing high cost-performance logistics experiences for local e-commerce platforms and cross-border sellers [1][2]. Group 2: Competitive Landscape - The logistics industry is witnessing a transformation where logistics costs from Spain to France can exceed those from China to France, presenting new opportunities for cost-effective logistics solutions [6]. - Cainiao's logistics network is positioned to serve not only Chinese supply chains but also global goods circulation, competing with global logistics giants [4][6]. - The company emphasizes the importance of a comprehensive logistics network as a foundational competitive advantage, which requires a continuous flow of goods [4][6]. Group 3: Evolution of Cainiao - Cainiao has undergone three significant transformations: from a capability platform supporting Alibaba's e-commerce, to a public logistics service provider, and now to a global logistics service provider [8][9]. - The current phase (3.0) emphasizes globalization and market-oriented strategies, with over half of Cainiao's business now coming from global operations [10]. - The company plans to invest in new technologies such as AI and automation while maintaining a focus on key logistics nodes both domestically and internationally [10]. Group 4: Customer Segmentation and Service Strategy - Cainiao's customer base is diverse, ranging from large e-commerce platforms to small sellers, requiring tailored service strategies for different customer segments [11]. - For major clients, the company aims to establish long-term partnerships with customized solutions, while for smaller sellers, it employs a combination of online and offline regional sales strategies [11].
低调发育,中国物流也开始“从全球到全球”
Guan Cha Zhe Wang· 2025-08-12 09:08
Core Insights - The logistics industry in China is evolving from a "China to Global" model to a "Global to Global" model, indicating a shift in supply chain strategies for many companies [1][3] - Cainiao is actively expanding its global logistics network, recently enhancing its cross-border logistics solutions in Europe and the Middle East, which supports e-commerce delivery across multiple countries [2][4] - The competitive landscape is changing, with logistics costs from Europe sometimes exceeding those from China, presenting new opportunities for Chinese logistics companies [5][6] Group 1: Global Expansion and Strategy - Cainiao's recent upgrades to its logistics solutions allow for "Pan-European 3-day delivery," covering 99% of European countries and providing cost-effective options for local e-commerce platforms [2] - The establishment of a cross-border logistics network in the Gulf Cooperation Council (GCC) countries enables faster delivery and reduced costs for local and cross-border e-commerce [2][4] - The logistics capabilities developed in China are being replicated in overseas markets, enhancing efficiency in regional supply chains [3][6] Group 2: Competitive Advantages - Cainiao's logistics services are designed to be cost-effective, with products like "5 USD for 10-day delivery" and "10 USD for 5-day delivery" gaining significant market share [6][10] - The company emphasizes a comprehensive solution combining cross-border logistics, overseas warehouses, and local delivery, which enhances user experience and operational efficiency [7] - Cainiao's long-term strategy focuses on building a robust global network, allowing it to compete effectively in various international markets [7][10] Group 3: Evolution of Services - Cainiao has transitioned through multiple phases, from a technology-driven platform to a public logistics service provider, and now to a global logistics player [8][9] - The current phase emphasizes globalization and market diversification, with over half of Cainiao's business now coming from international operations [10] - The company is adapting its service offerings based on customer size, providing tailored solutions for large e-commerce platforms while also catering to small and medium-sized sellers [10]
菜鸟的全球化阳谋:3.62亿减法背后的万亿乘法
Ge Long Hui A P P· 2025-07-31 09:20
Core Insights - Shentong Express announced the acquisition of 100% equity in Zhejiang Daniao Logistics from Cainiao for 362 million yuan, marking a strategic move to focus on core business areas [1] - The transaction is expected to enhance synergies between the two companies, allowing Shentong to strengthen its express delivery network while Cainiao shifts its focus to international logistics and technology [1][4] - Cainiao's strategy reflects a shift towards international logistics and technology, capitalizing on the growing demand for cross-border e-commerce logistics [3][12] Company Strategy - Cainiao's decision to divest Daniao is driven by the limited synergy between domestic self-operated express delivery and its new strategic focus on international logistics and technology [3] - The company aims to leverage its digital and industrial capabilities developed over the past decade to expand its global logistics network [3][12] - Cainiao has established a comprehensive global smart logistics network, processing over 1.5 billion cross-border packages annually and reaching over 200 countries [8][11] Market Dynamics - The global e-commerce logistics market is projected to grow significantly, with cross-border e-commerce expected to reach 1.98 trillion USD by 2024, growing at 20% [5] - The domestic cross-border e-commerce export scale is anticipated to reach 2.15 trillion yuan in 2024, reflecting a 16.9% year-on-year increase [6] - There is a notable supply gap in the international logistics market, with traditional giants struggling to meet the demands of e-commerce logistics, presenting an opportunity for new players like Cainiao [7][12] Competitive Landscape - The acquisition is expected to enhance Shentong's market share and service capabilities, while smaller express companies will need to focus on differentiation or regional specialization to survive [13] - The logistics industry is entering a phase of clearer segmentation, with different players targeting various market niches, such as high-end services or cost-effective solutions [14] - Cainiao's strategic focus on international logistics will accelerate the globalization of Chinese logistics, positioning it as a key player in the evolving market [12][16] Conclusion - The acquisition signifies a shift in the logistics industry from a focus on scale to an emphasis on technological barriers and service differentiation [17] - Cainiao's strategy aims to establish itself as a critical infrastructure provider in the cross-border e-commerce logistics space, while Shentong seeks to enhance its service quality through this acquisition [18]