Core Viewpoint - The introduction of the new 1×4 packaging for Moutai liquor represents a significant adjustment in response to changing consumer preferences and aims to create new consumption scenarios in the market [3][6]. Group 1: Product Specifications - Moutai has launched a new 1×4 packaging for its 500ml Flying Moutai, which is smaller and more portable compared to the traditional 6-bottle packaging [4]. - The dimensions of the new 4-bottle packaging are 207×187×261mm, with a reduction in length by 68mm and width by 23mm, while the height remains similar [4]. - The design elements of the packaging, including the bottle design and anti-counterfeiting features, have been optimized while maintaining brand consistency [5]. Group 2: Market Trends - The shift in consumer behavior from large gatherings to smaller, more intimate drinking occasions has increased the demand for convenient, ready-to-drink options [6]. - The new 4-bottle packaging caters to practical needs during a time of consumption downgrade, appealing to medium-sized family gatherings and private dining scenarios [6]. Group 3: Investment and Collectibility - The new packaging lowers the financial barrier for entry-level collectors, making it more accessible and potentially increasing market activity [9]. - Original box Moutai has a higher premium compared to loose bottles, and the new 4-bottle format enhances collectibility without disrupting the existing 6-bottle market [9]. Group 4: Gift Market and Pricing - The social attributes of boxed Moutai remain irreplaceable in the gift market, with the 6-bottle format still being the mainstream choice, while the 4-bottle format offers a more substantial gift option compared to typical 2-bottle sets [9]. - The introduction of the 4-bottle packaging fills a gap in the small-sized product offerings, enhancing the overall experience across drinking, collecting, socializing, and investment scenarios, which is expected to stabilize Moutai's pricing structure [9].