1月18日，南京的曾先生一家，收到了一份特殊的"惊喜"——一条重达38斤、价值169万元的查干湖冬 捕"头鱼"。 几天前，作为京东老用户，曾先生参与了京东生鲜查干湖"头鱼"抽奖活动，意外成为2026年第一位幸 运"查鲤"。1月18日，这条象征着"年年有余、鸿运当头"的头鱼，通过京东物流五重锁鲜体系送到了南 京，并由知名国宴主厨、"夏叔厨房"主理人夏天上门开鱼，现场展示"一鱼三吃"做法，将其烹制成剁椒 鱼头、国宴珊瑚鱼、鱼尾汤三道特色菜肴，为曾先生一家带来了一份色鲜味美的头鱼盛宴。京东青春采 销全程直播，并在直播间送出5折爆品优惠及"头鱼"同网捕捞的、价值5000多元的查干湖有机胖头鱼礼 盒，与广大网友共享这份"福气到家"的美好祝福。 这是一场跨越近2000公里的幸运传递。从吉林查干湖到江苏南京，京东拍下"头鱼"将其免费送出，以最 诚挚的方式亲自送给幸运用户并上门开鱼，将这份来自查干湖冰原的鲜美与"头鱼"的好运，分享给全国 的消费者。这既是一份承诺，更是一份底气与坚守——今年，京东生鲜包销近50%产量的查干湖鱼，成 为其最大的线上销售渠道。查干湖"头鱼"之旅，正是京东生鲜"从源头到餐桌"强大供应链能力的生动展 ...

Core Viewpoint - JD Fresh is launching a New Year shopping season featuring a wide selection of global fresh produce, offering significant discounts to meet consumer demand for festive goods and bulk purchases [1][9]. Group 1: Promotions and Offers - The New Year shopping season includes promotions such as 20% off for purchases over 99 yuan and discounts as low as 35% for purchases over 199 yuan [1]. - JD Fresh emphasizes a combination of quality and cost-effectiveness, providing consumers with high-quality fresh products at competitive prices [3]. Group 2: Product Highlights - Key products include Chilean cherries, Indonesian mangosteen, Chagan Lake fish, and Ecuadorian white shrimp, all selected for their quality and freshness [1][3]. - The Chagan Lake organic fish is highlighted for its quality assurance through a traceability system, ensuring freshness from source to table [3]. - The Fujian black tiger shrimp and Ecuadorian white shrimp are noted for their superior taste and freshness, suitable for various cooking methods [3]. Group 3: Mangosteen Supply Chain - JD Fresh has sourced 220,000 kilograms of Indonesian mangosteen, which has seen a doubling in sales, making it a popular winter fruit [6]. - The company has addressed logistical challenges in transporting mangosteen from Indonesia to China, ensuring quality through a cold chain and fast shipping methods [8]. - JD Fresh implements a three-tier quality control system for mangosteen, ensuring a high edible rate and optimal fruit condition upon arrival [8][9]. Group 4: Consumer Experience - The New Year shopping season is positioned not just as a shopping event but as a celebration of a better life, with JD Fresh leveraging its supply chain capabilities and strict quality standards to enhance consumer experience [9].

Core Insights - Meituan's Xiaoxiang Supermarket aims to compete with Hema Fresh, Wumart's Pangu Store, and JD's Seven Fresh by targeting consumers with certain purchasing power and a demand for quality and shopping experience [1][15] - The offline store of Xiaoxiang Supermarket complements Meituan's existing online infrastructure, creating a competitive landscape against Hema [1][15] - The supermarket's strategy focuses on enhancing the shopping experience and leveraging supply chain advantages in fresh produce, alcohol, and prepared foods [1][6][12] Store Experience and Layout - Xiaoxiang Supermarket's layout and style are similar to Wumart's Pangu Store, emphasizing service details and cleanliness [1][2] - The store features a mix of standardized pre-packaged products and a rich variety of live seafood, along with a dining area and a bakery section [2][12] - The supermarket enhances customer service by providing tips on product selection and offering free services like steak cooking and melon peeling [4][12] Product Strategy - Xiaoxiang Supermarket emphasizes high-quality self-operated products, including strawberries, juices, and rice, while ensuring safety and quality through direct sourcing [6][8] - The product range is more extensive than Wumart's Pangu Store but still lags behind Hema in novelty and variety [8][10] - The introduction of third-party brands in the prepared food section creates a mini food market atmosphere [10][12] Competitive Landscape - Meituan's Xiaoxiang Supermarket and Happy Monkey discount stores form a three-tier structure in the fresh produce market, competing directly with Alibaba's Hema and its associated logistics [15][18] - The competition is framed within the broader trend of integrating online and offline retail, with fresh produce becoming a focal point for consumer demand [15][16] - The market is characterized by a shift towards medium-sized supermarkets replacing large hypermarkets, with a focus on unique experiences and high-quality offerings [21][23] Future Outlook - Meituan plans to expand Xiaoxiang Supermarket to all first- and second-tier cities, indicating a significant growth strategy [15][25] - The company aims to enhance its supply chain capabilities and product innovation to compete effectively against established players like Hema [25] - The ongoing competition in the fresh produce sector is expected to accelerate as consumer preferences evolve towards integrated shopping experiences [25]

Core Insights - The introduction of the "Running Mountain Beef" series by Dingdong Maicai reflects a shift in consumer demand towards high-quality, authentic, and fresh beef products [2][4][6] Group 1: Product Launch and Strategy - Dingdong Maicai launched the "Running Mountain Beef" series, featuring over 20 products from two geographically certified beef breeds: Ningxia Jingyuan Yellow Cattle and Guizhou Sinan Yellow Cattle [2] - The series is part of Dingdong Maicai's "4G" strategy, focusing on differentiated high-quality products and a full supply chain from breeding to table [2][9] - The company aims to address consumer pain points regarding beef freshness, authenticity, and cutting methods by offering highland grass-fed beef [8] Group 2: Market Demand and Growth - National beef consumption has seen steady growth, with a projected 2024 consumption of 10.7 million tons, a 4.1% increase year-on-year [4] - The fresh beef market in China grew from 464.04 billion yuan in 2019 to 630.48 billion yuan in 2023, with a compound annual growth rate of approximately 8% [4] - Dingdong Maicai's platform data indicates a 12.2 percentage point increase in the share of domestic fresh beef GMV in East China, reaching around 40% [6] Group 3: Sales Performance and Projections - Since the launch of the beef series, sales have increased significantly, with October sales for Sinan Yellow Cattle and Jingyuan Yellow Cattle rising by 90% and 85% respectively compared to the initial launch [9] - The highest monthly sales reached 430,000 units, with expectations for explosive growth by the end of the year due to seasonal demand [9][10] Group 4: Supply Chain and Delivery - The supply chain for the "Running Mountain Beef" series is designed to ensure freshness, with a delivery time of as little as 48 hours from slaughter to consumer [10] - The company has implemented a two-day shelf life for products to maintain optimal freshness [10]

鲜味直达 今冬首批车厘子"乘包机"抵达宁波 "我们围绕'车厘子专线'构建了全流程保障体系。"东航物流宁波业务相关负责人介绍，"从舱位预订、冷 链控温到地面接驳，每个环节都制定了细化方案，力求在有限班次中实现运输效能最大化。" 他表示，包机直飞不仅大幅压缩物流时间，也显著降低了货物损耗，为市民"餐桌新鲜"和商家"节前备 货"提供了有力支持。 面对生鲜货物对时效与操作的严苛要求，宁波机场翔鹰货站提前部署保障资源，不断完善地面保障流 程，强化节点衔接，实现货物快速周转。宁波机场海关也同步启动生鲜商品绿色通道，全面推行"提前 申报、到即查验、快速放行"的便利化通关模式。 "迈阿密=宁波"车厘子包机航线的运营，有效带动了航线双向货流的均衡发展，并显著提升了整体运营 效益。未来，宁波机场将持续发力，为南北半球优质商品与消费市场"双向奔赴"构建"新鲜纽带"，为深 今冬首批车厘子"乘包机"抵达宁波。宁波机场 供图 中新网宁波11月19日电(奚金燕 蒋钦卿 张丽婷 吴彪)11月19日清晨，一架载有47吨智利车厘子的"迈阿密 =宁波"水果货运包机，跨越重洋，历经10小时的飞行，顺利飞抵宁波栎社国际机场。这是本产季首批 以包机形式 ...

Core Insights - The 28th China International Fisheries Expo showcases seafood from over 1,500 exhibitors across 45 countries, highlighting global seafood offerings [1][5] - JD.com continues its participation in the expo for the second consecutive year, emphasizing its commitment to the fresh produce sector and global resource integration [3][5] Company Strategy - JD.com selected over 70 representative products from nearly 200 self-owned brand seafood items, showcasing its influence in the fresh produce industry [7] - The company aims to understand market trends and introduce high-quality seafood to Chinese consumers, enhancing product variety and value [5][11] Product Highlights - Zhoushan ribbon fish emerged as a star product with a 358% increase in sales during the 11.11 shopping festival, attributed to direct sourcing and competitive pricing [9] - The Fujian black king prawn, known for its freshness due to advanced preservation techniques, saw an impressive 1800% sales increase during the same period [9] - A no-water shrimp product, which does not contain any water-retaining agents, achieved a 370% sales growth, addressing consumer quality concerns [11] Service Innovations - JD.com offers unique services such as "accurate weight" guarantees and compensation for dead crabs, enhancing consumer trust in seafood purchases [13] - The company maintains high standards through direct sourcing and a robust cold chain logistics network, ensuring product quality and timely delivery [11][13] Future Outlook - JD.com plans to deepen collaborations with global suppliers, leveraging its supply chain capabilities to provide more fresh and high-quality seafood, driving consumption upgrades in China's seafood market [13]

Group 1 - The core viewpoint of the article highlights the rise of "supermarket baking" as a new growth engine for retail brands, moving from a marginal presence to a central focus in the industry [1] - Major retail brands like Sam's Club and Hema are leveraging innovative products like mochi and durian mille-feuille to enhance their performance, while others like Yonghui and Wumart are exploring self-operated baking and factory collaborations [1] - The article raises questions about the transformation of the baking supply chain in new retail and the need for stable, standardized, yet innovative products for supermarkets [1] Group 2 - The "2025 Fresh Produce Grand Class" aims to address the challenges faced by the baking supply chain and provide new answers for the industry [1] - The event will feature discussions on various topics, including the operational strategies for baking areas, supply chain construction, and cost control, focusing on practical solutions rather than theoretical discussions [14] - The baking category is identified as a key area for structural growth within supermarkets, combining fresh attributes, ready-to-eat qualities, and emotional value [11][14] Group 3 - The event will host over 30 industry experts who are practical operators and creators of new models, providing insights into the growth potential of frozen baking in retail [10] - The forum is positioned as a resource connection platform, facilitating direct communication between baking factories and potential clients, which is crucial for business growth [8][17] - The discussions will emphasize the need to return to product fundamentals and reconstruct growth strategies, moving away from outdated retail models [9]

Group 1 - The core idea of the articles revolves around the success of a fresh produce supply chain in Xinpu Street, driven by the entrepreneurial efforts of Xu Wenqiang, who recognized the potential of e-commerce for local agricultural products [1][2][3] - The company, Guoqihang Fresh Supply Chain, has established a comprehensive supply chain system that includes procurement, sorting, packaging, and logistics, ensuring quality control and timely delivery of products [2] - The annual sales of Guoqihang have surpassed 20 million yuan, with daily sales reaching 3,000 to 4,000 orders, and exceeding 10,000 during peak seasons, showcasing the growth of the e-commerce sector in the region [2] Group 2 - The local government has actively supported the integration of e-commerce and agriculture, providing free training, logistics subsidies, and supply chain financing, which has attracted young entrepreneurs back to their hometowns [2] - The success of Guoqihang is part of a broader trend in Xinpu Street, where two e-commerce companies have achieved annual sales exceeding 10 million yuan, and local specialties are gaining popularity on platforms like Douyin, Pinduoduo, and Taobao [2] - The transformation from "growing well" to "selling well" is evident as the local agricultural products are reaching a national market, providing livelihoods and hope for many residents [3]

Core Viewpoint - The article highlights the seasonal availability of various crab species and emphasizes the advantages of JD Seven Fresh's supply chain in providing high-quality, cost-effective seafood to consumers during the autumn season [1][9]. Group 1: Product Offering - JD Seven Fresh offers a variety of crab products including live hairy crabs, blue crabs, and bread crabs, catering to different consumer preferences [3][6]. - Specific pricing includes live Northeast cold-water hairy crabs at 49.9 yuan for four (65-80g each), June yellow crabs at 39.9 yuan for four (60-80g each), and live blue crabs at 34.9 yuan each (150-200g) [6]. Group 2: Supply Chain and Delivery - The company utilizes a "sea-catch direct" model, ensuring fresh seafood is delivered to consumers within 16 hours, with an option for 30-minute delivery through online orders [4][7]. - This model reduces intermediaries, maintaining product freshness while passing cost savings onto consumers, thus balancing quality and price [7][9]. Group 3: Consumer Experience - Consumers have praised JD Seven Fresh for the freshness and affordability of its crab products, with many appreciating the convenience of not having to select the crabs themselves [9]. - The company also offers a processing area for customers to have their seafood prepared on-site, enhancing the overall dining experience [9]. Group 4: Promotions and Offers - New users can enjoy promotional prices starting from 0.01 yuan, along with additional discounts for multiple orders and free shipping for JD PLUS members [10].

Core Viewpoint - JD Seven Fresh has launched its "first catch" of live hairy crabs, marking the beginning of the sea catching season, emphasizing the freshness and quality of the seafood offered to consumers [1][3][5]. Group 1: Product Offering - The first batch of live hairy crabs is now available in JD Seven Fresh stores, showcasing their vibrant and fresh appearance [1]. - The crabs are sourced from the rich nutrient waters of the Lusi fishing ground, known for its high-quality seafood, particularly during the optimal catching period in early August [7]. - During the sea catching season, live hairy crabs are priced at 99 yuan for six, with each crab carefully selected to ensure quality [7]. Group 2: Supply Chain and Logistics - JD Seven Fresh utilizes a "sea catch direct" model to connect directly with high-quality seafood sources, minimizing intermediaries and ensuring freshness [9]. - The logistics process is designed to maintain the crabs' freshness, with rapid transportation and oxygenation methods implemented immediately after catching [9]. - Consumers can track the entire supply chain process, including catching time and logistics, enhancing transparency and trust in the product's freshness [9].