生鲜供应链
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走地鸡之后跑山牛成新需求?叮咚买菜新品48小时直达餐桌
Nan Fang Du Shi Bao· 2025-11-24 11:25
Core Insights - The introduction of the "Running Mountain Beef" series by Dingdong Maicai reflects a shift in consumer demand towards high-quality, authentic, and fresh beef products [2][4][6] Group 1: Product Launch and Strategy - Dingdong Maicai launched the "Running Mountain Beef" series, featuring over 20 products from two geographically certified beef breeds: Ningxia Jingyuan Yellow Cattle and Guizhou Sinan Yellow Cattle [2] - The series is part of Dingdong Maicai's "4G" strategy, focusing on differentiated high-quality products and a full supply chain from breeding to table [2][9] - The company aims to address consumer pain points regarding beef freshness, authenticity, and cutting methods by offering highland grass-fed beef [8] Group 2: Market Demand and Growth - National beef consumption has seen steady growth, with a projected 2024 consumption of 10.7 million tons, a 4.1% increase year-on-year [4] - The fresh beef market in China grew from 464.04 billion yuan in 2019 to 630.48 billion yuan in 2023, with a compound annual growth rate of approximately 8% [4] - Dingdong Maicai's platform data indicates a 12.2 percentage point increase in the share of domestic fresh beef GMV in East China, reaching around 40% [6] Group 3: Sales Performance and Projections - Since the launch of the beef series, sales have increased significantly, with October sales for Sinan Yellow Cattle and Jingyuan Yellow Cattle rising by 90% and 85% respectively compared to the initial launch [9] - The highest monthly sales reached 430,000 units, with expectations for explosive growth by the end of the year due to seasonal demand [9][10] Group 4: Supply Chain and Delivery - The supply chain for the "Running Mountain Beef" series is designed to ensure freshness, with a delivery time of as little as 48 hours from slaughter to consumer [10] - The company has implemented a two-day shelf life for products to maintain optimal freshness [10]
鲜味直达 今冬首批车厘子“乘包机”抵达宁波
Zhong Guo Xin Wen Wang· 2025-11-19 07:13
鲜味直达 今冬首批车厘子"乘包机"抵达宁波 "我们围绕'车厘子专线'构建了全流程保障体系。"东航物流宁波业务相关负责人介绍,"从舱位预订、冷 链控温到地面接驳,每个环节都制定了细化方案,力求在有限班次中实现运输效能最大化。" 他表示,包机直飞不仅大幅压缩物流时间,也显著降低了货物损耗,为市民"餐桌新鲜"和商家"节前备 货"提供了有力支持。 面对生鲜货物对时效与操作的严苛要求,宁波机场翔鹰货站提前部署保障资源,不断完善地面保障流 程,强化节点衔接,实现货物快速周转。宁波机场海关也同步启动生鲜商品绿色通道,全面推行"提前 申报、到即查验、快速放行"的便利化通关模式。 "迈阿密=宁波"车厘子包机航线的运营,有效带动了航线双向货流的均衡发展,并显著提升了整体运营 效益。未来,宁波机场将持续发力,为南北半球优质商品与消费市场"双向奔赴"构建"新鲜纽带",为深 今冬首批车厘子"乘包机"抵达宁波。宁波机场 供图 中新网宁波11月19日电(奚金燕 蒋钦卿 张丽婷 吴彪)11月19日清晨,一架载有47吨智利车厘子的"迈阿密 =宁波"水果货运包机,跨越重洋,历经10小时的飞行,顺利飞抵宁波栎社国际机场。这是本产季首批 以包机形式 ...
京东参展中国国际渔博会 携70余款自有品牌产品打造“全球海鲜盛宴”
Zhong Jin Zai Xian· 2025-10-29 11:00
Core Insights - The 28th China International Fisheries Expo showcases seafood from over 1,500 exhibitors across 45 countries, highlighting global seafood offerings [1][5] - JD.com continues its participation in the expo for the second consecutive year, emphasizing its commitment to the fresh produce sector and global resource integration [3][5] Company Strategy - JD.com selected over 70 representative products from nearly 200 self-owned brand seafood items, showcasing its influence in the fresh produce industry [7] - The company aims to understand market trends and introduce high-quality seafood to Chinese consumers, enhancing product variety and value [5][11] Product Highlights - Zhoushan ribbon fish emerged as a star product with a 358% increase in sales during the 11.11 shopping festival, attributed to direct sourcing and competitive pricing [9] - The Fujian black king prawn, known for its freshness due to advanced preservation techniques, saw an impressive 1800% sales increase during the same period [9] - A no-water shrimp product, which does not contain any water-retaining agents, achieved a 370% sales growth, addressing consumer quality concerns [11] Service Innovations - JD.com offers unique services such as "accurate weight" guarantees and compensation for dead crabs, enhancing consumer trust in seafood purchases [13] - The company maintains high standards through direct sourcing and a robust cold chain logistics network, ensuring product quality and timely delivery [11][13] Future Outlook - JD.com plans to deepen collaborations with global suppliers, leveraging its supply chain capabilities to provide more fresh and high-quality seafood, driving consumption upgrades in China's seafood market [13]
【活动】全国商超核心玩家齐聚上海,打通与供应链的最后一公里!
东京烘焙职业人· 2025-10-23 08:37
Group 1 - The core viewpoint of the article highlights the rise of "supermarket baking" as a new growth engine for retail brands, moving from a marginal presence to a central focus in the industry [1] - Major retail brands like Sam's Club and Hema are leveraging innovative products like mochi and durian mille-feuille to enhance their performance, while others like Yonghui and Wumart are exploring self-operated baking and factory collaborations [1] - The article raises questions about the transformation of the baking supply chain in new retail and the need for stable, standardized, yet innovative products for supermarkets [1] Group 2 - The "2025 Fresh Produce Grand Class" aims to address the challenges faced by the baking supply chain and provide new answers for the industry [1] - The event will feature discussions on various topics, including the operational strategies for baking areas, supply chain construction, and cost control, focusing on practical solutions rather than theoretical discussions [14] - The baking category is identified as a key area for structural growth within supermarkets, combining fresh attributes, ready-to-eat qualities, and emotional value [11][14] Group 3 - The event will host over 30 industry experts who are practical operators and creators of new models, providing insights into the growth potential of frozen baking in retail [10] - The forum is positioned as a resource connection platform, facilitating direct communication between baking factories and potential clients, which is crucial for business growth [8][17] - The discussions will emphasize the need to return to product fundamentals and reconstruct growth strategies, moving away from outdated retail models [9]
新泰:蜜薯一天数千单,生鲜供应链如何助力农产品“飞”出乡村?
Qi Lu Wan Bao Wang· 2025-09-11 04:28
Group 1 - The core idea of the articles revolves around the success of a fresh produce supply chain in Xinpu Street, driven by the entrepreneurial efforts of Xu Wenqiang, who recognized the potential of e-commerce for local agricultural products [1][2][3] - The company, Guoqihang Fresh Supply Chain, has established a comprehensive supply chain system that includes procurement, sorting, packaging, and logistics, ensuring quality control and timely delivery of products [2] - The annual sales of Guoqihang have surpassed 20 million yuan, with daily sales reaching 3,000 to 4,000 orders, and exceeding 10,000 during peak seasons, showcasing the growth of the e-commerce sector in the region [2] Group 2 - The local government has actively supported the integration of e-commerce and agriculture, providing free training, logistics subsidies, and supply chain financing, which has attracted young entrepreneurs back to their hometowns [2] - The success of Guoqihang is part of a broader trend in Xinpu Street, where two e-commerce companies have achieved annual sales exceeding 10 million yuan, and local specialties are gaining popularity on platforms like Douyin, Pinduoduo, and Taobao [2] - The transformation from "growing well" to "selling well" is evident as the local agricultural products are reaching a national market, providing livelihoods and hope for many residents [3]
秋风起,蟹正肥:京东七鲜多款活蟹上新,最快30分钟送达
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-05 09:14
Core Viewpoint - The article highlights the seasonal availability of various crab species and emphasizes the advantages of JD Seven Fresh's supply chain in providing high-quality, cost-effective seafood to consumers during the autumn season [1][9]. Group 1: Product Offering - JD Seven Fresh offers a variety of crab products including live hairy crabs, blue crabs, and bread crabs, catering to different consumer preferences [3][6]. - Specific pricing includes live Northeast cold-water hairy crabs at 49.9 yuan for four (65-80g each), June yellow crabs at 39.9 yuan for four (60-80g each), and live blue crabs at 34.9 yuan each (150-200g) [6]. Group 2: Supply Chain and Delivery - The company utilizes a "sea-catch direct" model, ensuring fresh seafood is delivered to consumers within 16 hours, with an option for 30-minute delivery through online orders [4][7]. - This model reduces intermediaries, maintaining product freshness while passing cost savings onto consumers, thus balancing quality and price [7][9]. Group 3: Consumer Experience - Consumers have praised JD Seven Fresh for the freshness and affordability of its crab products, with many appreciating the convenience of not having to select the crabs themselves [9]. - The company also offers a processing area for customers to have their seafood prepared on-site, enhancing the overall dining experience [9]. Group 4: Promotions and Offers - New users can enjoy promotional prices starting from 0.01 yuan, along with additional discounts for multiple orders and free shipping for JD PLUS members [10].
从海边到餐桌16小时速达 来京东七鲜尝“头网蟹”的第一口鲜
Zhong Jin Zai Xian· 2025-08-08 09:35
Core Viewpoint - JD Seven Fresh has launched its "first catch" of live hairy crabs, marking the beginning of the sea catching season, emphasizing the freshness and quality of the seafood offered to consumers [1][3][5]. Group 1: Product Offering - The first batch of live hairy crabs is now available in JD Seven Fresh stores, showcasing their vibrant and fresh appearance [1]. - The crabs are sourced from the rich nutrient waters of the Lusi fishing ground, known for its high-quality seafood, particularly during the optimal catching period in early August [7]. - During the sea catching season, live hairy crabs are priced at 99 yuan for six, with each crab carefully selected to ensure quality [7]. Group 2: Supply Chain and Logistics - JD Seven Fresh utilizes a "sea catch direct" model to connect directly with high-quality seafood sources, minimizing intermediaries and ensuring freshness [9]. - The logistics process is designed to maintain the crabs' freshness, with rapid transportation and oxygenation methods implemented immediately after catching [9]. - Consumers can track the entire supply chain process, including catching time and logistics, enhancing transparency and trust in the product's freshness [9].
刘强东谜底揭晓 京东亲自炒菜
经济观察报· 2025-07-23 04:10
Core Viewpoint - JD.com is innovating its food delivery service with the launch of "Qixian Xiaochu," focusing on fresh food supply chains and partnerships with chefs and restaurants to enhance its offerings in the competitive food delivery market [2][5][9]. Group 1: Business Model and Strategy - JD.com announced a cash investment of 1 billion yuan to recruit national restaurant brands and individual chefs for its "Dish Partner" program, where chefs provide recipes and participate in product development [3][15]. - The first Qixian Xiaochu store opened in Beijing, and it has already sold over 1,000 orders since its launch [4]. - The new model aims to differentiate JD's food delivery service from competitors like Meituan by emphasizing fresh ingredients sourced directly from suppliers and prepared in a standardized manner [9][12]. Group 2: Market Position and Competition - Qixian Xiaochu plans to recruit partners for 1,000 signature dishes, allowing chefs to have their recipes cooked and sold through JD's platform [7]. - The service currently has slower delivery times compared to other brands, with delivery times approaching one hour during peak hours [8]. - There are concerns about potential competition between Qixian Xiaochu and other third-party merchants on JD's platform, as the market is already saturated with dining options [17]. Group 3: Future Plans and Investments - JD.com aims to invest over 10 billion yuan in the next three years to establish over 10,000 Qixian Xiaochu stores nationwide, with partners not required to invest in store setup or labor costs [15]. - The company is actively engaging with well-known restaurant brands to explore collaboration opportunities, although some brands are cautious about joining the program until its market viability is proven [16].
刘强东谜底揭晓 京东亲自炒菜
Jing Ji Guan Cha Wang· 2025-07-22 16:58
Group 1 - JD.com announced an investment of 1 billion yuan to launch a "Dish Partner" recruitment plan aimed at national catering brands and individual chefs, with the self-operated brand "Seven Fresh Kitchen" serving as the production platform for freshly cooked meals [2] - The first Seven Fresh Kitchen store has opened in Dongcheng District, Beijing, and has already sold over 1,000 orders on the JD.com takeaway platform [2] - JD.com founder Liu Qiangdong indicated that the new delivery model would differ significantly from Meituan's, and the unveiling of Seven Fresh Kitchen marks this innovation [2][3] Group 2 - Seven Fresh Kitchen aims to recruit partners for 1,000 signature dishes, allowing chefs to provide recipes for the platform to prepare and serve [2][4] - The kitchen emphasizes a fresh supply chain, sourcing ingredients directly from suppliers and preparing meals in a transparent kitchen environment [3] - Several well-known restaurant brands have already signed up as initial partners, although specific collaboration plans have yet to be finalized [4][5] Group 3 - The menu at Seven Fresh Kitchen includes a variety of dishes priced between 10 to 40 yuan, with promotional coupons available [6] - JD.com plans to invest over 10 billion yuan over the next three years to establish more than 10,000 Seven Fresh Kitchen locations nationwide, with partners not required to invest in store setup or labor costs [6] - The competitive landscape may shift as Seven Fresh Kitchen operates alongside other third-party merchants on the JD.com platform, leading to potential market challenges [6]
京东首家外卖自营门店上线?页面显示当前已售800多份餐品
Guang Zhou Ri Bao· 2025-07-21 15:30
Group 1 - JD's first self-operated takeaway store "Qixian Xiaochu" officially opened on July 20, marking a significant step in its food delivery business [2] - The store operates on an "online ordering + self-pickup" model, with no dine-in options available [2] - The store is located in Beijing and has already sold over 800 items with a high rating of 4.9 [2] Group 2 - The menu includes a variety of dishes such as stir-fried specialties, pasta snacks, fried rice, and beverages, with prices ranging from 5.8 to 33.8 yuan after discounts [2] - JD's founder Liu Qiangdong indicated that the company's strategy focuses on leveraging the fresh supply chain rather than solely competing in the food delivery market [6] - JD has been accelerating its offline fresh retail layout, including the opening of the first "Qixian Meishi MALL" in Harbin, which combines supermarket and dining experiences [6]