Core Viewpoint - JD Seven Fresh has launched its "first catch" of live hairy crabs, marking the beginning of the sea catching season, emphasizing the freshness and quality of the seafood offered to consumers [1][3][5]. Group 1: Product Offering - The first batch of live hairy crabs is now available in JD Seven Fresh stores, showcasing their vibrant and fresh appearance [1]. - The crabs are sourced from the rich nutrient waters of the Lusi fishing ground, known for its high-quality seafood, particularly during the optimal catching period in early August [7]. - During the sea catching season, live hairy crabs are priced at 99 yuan for six, with each crab carefully selected to ensure quality [7]. Group 2: Supply Chain and Logistics - JD Seven Fresh utilizes a "sea catch direct" model to connect directly with high-quality seafood sources, minimizing intermediaries and ensuring freshness [9]. - The logistics process is designed to maintain the crabs' freshness, with rapid transportation and oxygenation methods implemented immediately after catching [9]. - Consumers can track the entire supply chain process, including catching time and logistics, enhancing transparency and trust in the product's freshness [9].

经济观察网 . 穿透24时区的前沿瞭望者，是赋能中国商业全球决策的财经资讯平台。 以"理性、建设性"为基本价值观，服务于中国主流商业人群，是中国最具影响力的 财经商业信息资讯平台之一。 刘强东曾强调，京东做外卖背后其实想要的是生鲜供应链，七 鲜小厨着重体现了这一逻辑。 作者： 钱玉娟 封图：东方IC 7月22日，京东宣布投入10亿元现金，面向全国餐饮品牌与个体厨师，启动"菜品合伙人"招募计划，后者提供菜品配方并参与研发，京东则推出"七鲜 小厨"自营品牌作为制作平台，进行现炒制作与品控，餐品以外卖、自提两种形式销售。 以下文章来源于经济观察网 ，作者钱玉娟 记者注意到，目前，七鲜小厨出餐时效比其他外卖品牌要慢一些。7月22日晚餐高峰期，记者进入页面查看，七鲜小厨外卖由京东秒送配送时长显示接 近一小时，而自提选项则标红提示快40多分钟。 经济观察报记者获悉，首家七鲜小厨门店已在北京市东城区长保大厦开业，其还作为"即提堂食"新店入驻了京东外卖平台，目前已售超1000单。 6月17日，京东集团创始人刘强东曾称，一个月后，京东外卖会推出一个跟美团外卖完全不同的商业模式。如今，京东外卖的模式创新揭开面纱——七 鲜小厨上线 ...

Group 1 - JD.com announced an investment of 1 billion yuan to launch a "Dish Partner" recruitment plan aimed at national catering brands and individual chefs, with the self-operated brand "Seven Fresh Kitchen" serving as the production platform for freshly cooked meals [2] - The first Seven Fresh Kitchen store has opened in Dongcheng District, Beijing, and has already sold over 1,000 orders on the JD.com takeaway platform [2] - JD.com founder Liu Qiangdong indicated that the new delivery model would differ significantly from Meituan's, and the unveiling of Seven Fresh Kitchen marks this innovation [2][3] Group 2 - Seven Fresh Kitchen aims to recruit partners for 1,000 signature dishes, allowing chefs to provide recipes for the platform to prepare and serve [2][4] - The kitchen emphasizes a fresh supply chain, sourcing ingredients directly from suppliers and preparing meals in a transparent kitchen environment [3] - Several well-known restaurant brands have already signed up as initial partners, although specific collaboration plans have yet to be finalized [4][5] Group 3 - The menu at Seven Fresh Kitchen includes a variety of dishes priced between 10 to 40 yuan, with promotional coupons available [6] - JD.com plans to invest over 10 billion yuan over the next three years to establish more than 10,000 Seven Fresh Kitchen locations nationwide, with partners not required to invest in store setup or labor costs [6] - The competitive landscape may shift as Seven Fresh Kitchen operates alongside other third-party merchants on the JD.com platform, leading to potential market challenges [6]

接近京东人士向记者透露，京东做外卖并不是简单地"做外卖"，至于外卖利润不高，公司内部也是知晓的。 如今看来，京东外卖业务已迈出了纯线上的第一步。其实，除了外卖、酒旅等新业务，去年以来，京东对线下生 鲜零售布局在加快，并且延伸出新的业态，记者了解到，今年6月，京东在哈尔滨开出首家"七鲜美食MALL"，集 合30+网红餐饮与非遗老字号，首创"超市+餐饮"模式，实现边吃边逛新体验。 lt 刀 厅厅仪区 口音 4.9 800+ 66分钟达 快35分钟 自提 查看路线 配送 than in the see and 10元百亿补贴 ¥7 满10可用 已领 ¥18 满50可用 已领 ¥6 ; 听 请适量点餐,环保又健康 点餐 评价 32 商家 温馨提示,请适量点餐 9 活动 折扣 特色小炒 ¥4.8 ¥7.8 意面小吃 买3件 ¥2.46 /件 单件预估 香辣鱿鱼 炒饭炒粉 31人想买 9.7折 拌饭盖饭 ¥31.8 ¥32.8 1 ¥15.8 单件预估 特色烧烤 香辣鱿鱼盖饭 15人想买 汤品 8.8折 ¥35 8 ¥700 ヤワ 今年6月17日，京东集团创始人刘强东就公开表示，再过一个月京东外卖就会出来一个跟美团完全不 ...

2025.07. 21 本文字数：1080，阅读时长大约2分钟 第一财经记者陆涵之拍摄 21日下午，第一财经实地探访了上述京东外卖自营店，该店铺被命名为"七鲜小厨"，门店位于北京东城区一家大厦的一楼，厨房为透明厨房，可以看到 厨师工作状态，厨房内还有类似于炒菜机的机器辅助。除了透明厨房，门店还设有外卖员取餐区和自提区，取餐区有大量外卖柜，没有可以堂食的座 椅。现场工作人员对第一财经透露，该店选址花了不少时间。 外卖补贴大战接近尾声，但京东在外卖领域的动作却没有减少。 7月21日，第一财经记者独家了解到，京东旗下名为"七鲜小厨"的外卖自营门店已在7月20日正式开业，这是京东首家外卖自营门店。用户可以在线上 下单，采取 "外卖+自提"的模式，但没有堂食。 一个多月前，京东创始人刘强东曾在一场沟通会上表示，外卖市场很大，再过一个月之后，京东外卖很快就会出现一个跟美团完全不同的商业模式，也 期待这种商业模式能够彻底解决食品安全问题。 但对于上述业态模式的具体情况，截至发稿前，京东尚未回复。 | 商标图案 | 七鲜小厨 | | | | --- | --- | --- | --- | | 商标名称 | 七鲜小厨 | | ...

刘强东曾表示，京东外卖很快就会出现一个跟美团完全不同的商业模式，也期待这种商业模式能够彻底解决食 品安全问题。 外卖补贴大战接近尾声，但京东在外卖领域的动作却没有减少。 7月21日，第一财经记者独家了解到，京东旗下名为"七鲜小厨"的外卖自营门店已在7月20日正式开业，这是京 东首家外卖自营门店。用户可以在线上下单，采取 "外卖+自提"的模式，但没有堂食。 一个多月前，京东创始人刘强东曾在一场沟通会上表示，外卖市场很大，再过一个月之后，京东外卖很快就会 出现一个跟美团完全不同的商业模式，也期待这种商业模式能够彻底解决食品安全问题。 但对于上述业态模式的具体情况，截至发稿前，京东尚未回复。 刘强东此前曾表示，京东所有的公司都服务于供应链,包括外卖业务也是为了服务生鲜供应链。当时刘强东 称，"大家看到的是跟兴哥(王兴)的外卖之争,老百姓点餐,但其实我们做的是背后的生鲜供应链,这是我真正想要 的。前端卖饭菜我可以永远不赚钱，靠供应链赚钱是可以的。" 新推出的"七鲜小厨"为京东自营，也印证了刘强东此前表示要通过生鲜供应链盈利的目标。但对于上述外卖自 营店的具体运营情况，官方目前并未对外披露详情。 当前外卖大战如火如荼， ...

Group 1: JD Group's Business Model and Strategy - JD Group aims to create a business model distinct from Meituan, focusing on high-quality and safe food for consumers [1][9] - The emphasis is on leveraging the fresh supply chain behind food delivery to generate profits, rather than relying solely on meal orders [9] - The core challenge lies in balancing cost efficiency through technology with the need to enhance rider welfare, testing the company's commitment to social responsibility and commercial efficiency [1] Group 2: Competition Landscape - Future competition will focus on JD's ability to implement a "30-minute delivery" capability for fresh supply chains in the restaurant delivery sector [1] - Meituan faces the challenge of balancing merchant ecosystem health with profitability pressures while countering JD's combination of quality and low prices [1] Group 3: Performance Metrics - JD's "618" sales event saw a user count increase of over 100% year-on-year, with total orders exceeding 2.2 billion [5] - The performance in categories like 3C and home appliances remains strong, with significant growth in high-margin categories such as fashion and beauty [5] Group 4: Technological Innovations - JD's focus on supply chain efficiency aims to redefine the delivery ecosystem in the competitive instant retail market [9]

Group 1 - JD's business model is entirely centered around the supply chain, including its new food delivery service, which aims to address food safety issues and provide high-quality, cost-effective food options [2] - JD's founder Liu Qiangdong plans to differentiate JD's food delivery service from Meituan's, focusing on the underlying fresh supply chain rather than just competing in the meal delivery market [2] - JD aims to capture one-third of the food delivery market by offering better products, lower prices, and superior service, thus alleviating the "choose one" dilemma for restaurants [2] Group 2 - As of June 2025, JD's food delivery service has expanded to 142 cities and partnered with over 450,000 quality dining restaurants, with full-time delivery riders exceeding 120,000 [3] - The food delivery market in China is dominated by Meituan and Ele.me, which together hold over 90% of the market share, with Meituan at 68.2% and Ele.me at 25.4% as of mid-2020 [3] - The Chinese food delivery market reached a scale of 1.1 trillion yuan in 2022, with a compound annual growth rate exceeding 20% from 2018 to 2022, and the user base growing by 26.83% during the same period [4] Group 3 - The food delivery sector has evolved into a comprehensive ecosystem, encompassing various stakeholders such as restaurant brands, packaging companies, raw material suppliers, and shared mobility services [5]