Core Insights - The company has transformed from a "product seller" to a "global brand management ecosystem" over eight years of participation in the China International Import Expo (CIIE) [1][2] - The total procurement amount has exceeded 1.47 billion yuan, with partnerships spanning over 20 countries, including Malaysia, Italy, and Belgium [1] - The company aims to redefine the value of snacks by focusing on health and emotional satisfaction, moving away from price competition [2] Group 1: Transformation Journey - The company initially participated in the CIIE as a "procurement merchant," primarily showcasing single-category imported snacks [1] - The current participation highlights a shift to a platform-based approach, capable of integrating global resources [1] - The company has established a "global golden production area selection system" to enhance supply chain capabilities [2] Group 2: Strategic Focus - The company plans to deepen cooperation with leading global enterprises while focusing on countries along the Belt and Road Initiative [2] - An overseas expansion plan has been outlined, with products already entering markets like the United States and Canada [2] - The community retail brand "Yangchuanji" aims to establish over 1,000 stores by 2027, facilitating the last mile of distribution [2] Group 3: Future Vision - The company envisions continuing to leverage the CIIE as a strategic interface to integrate global resources and support domestic consumption upgrades [2] - The dual focus on health and emotional value is seen as a key differentiator in the snack industry [2] - The transformation from "product thinking" to "ecosystem thinking" is a significant milestone in the company's development [2]

Core Insights - The company has transformed from a single snack brand to a "global brand management ecosystem platform" over eight years, achieving a procurement signing amount of 252 million yuan and showcasing 60 overseas products at the expo [1][2] - The cumulative procurement amount has exceeded 1.47 billion yuan, with partnerships spanning over 20 countries, significantly contributing to the "Belt and Road" initiative [1] Group 1: Role Transformation - Initially, the company participated as a "buyer" focusing on importing snacks, but now presents itself as a "global brand management ecosystem platform" showcasing five major brands and 150 SKUs, including 60 new overseas products [2] - The shift aims to redefine consumer perception, moving from a focus solely on snacks to offering a comprehensive range of products from everyday snacks to premium beverages [2] Group 2: Value Creation and Health Focus - The company emphasizes a transition from simple trade to deep co-creation, targeting health and emotional value in consumer experiences [3] - Collaborations with brands like Malaysia's Benas Chocolate aim to develop health-oriented products, with projected annual sales of nearly 10 million yuan for new offerings [3] Group 3: Competitive Strategy - The company aims to avoid price wars by focusing on a dual strategy of "health + emotion," establishing a product standard of "five lows and one clean" to enhance health attributes in its offerings [4] - The strategy reflects a commitment to meet consumer demands for health while providing emotional comfort through food [4] Group 4: Future Plans and Market Expansion - The company plans to deepen supply chain collaboration through the "Belt and Road" initiative and expand internationally, having already entered over 18 countries [5] - The community retail brand "Yangchuanji" is set to play a crucial role in connecting with consumers, with a goal of establishing 1,000 stores by 2027 [5] Group 5: Strategic Vision - The company envisions a future where it continues to leverage the expo as a strategic interface to integrate global resources and support domestic consumption upgrades [6]