Core Insights - The company has transformed from a "product seller" to a "global brand management ecosystem" over eight years of participation in the China International Import Expo (CIIE) [1][2] - The total procurement amount has exceeded 1.47 billion yuan, with partnerships spanning over 20 countries, including Malaysia, Italy, and Belgium [1] - The company aims to redefine the value of snacks by focusing on health and emotional satisfaction, moving away from price competition [2] Group 1: Transformation Journey - The company initially participated in the CIIE as a "procurement merchant," primarily showcasing single-category imported snacks [1] - The current participation highlights a shift to a platform-based approach, capable of integrating global resources [1] - The company has established a "global golden production area selection system" to enhance supply chain capabilities [2] Group 2: Strategic Focus - The company plans to deepen cooperation with leading global enterprises while focusing on countries along the Belt and Road Initiative [2] - An overseas expansion plan has been outlined, with products already entering markets like the United States and Canada [2] - The community retail brand "Yangchuanji" aims to establish over 1,000 stores by 2027, facilitating the last mile of distribution [2] Group 3: Future Vision - The company envisions continuing to leverage the CIIE as a strategic interface to integrate global resources and support domestic consumption upgrades [2] - The dual focus on health and emotional value is seen as a key differentiator in the snack industry [2] - The transformation from "product thinking" to "ecosystem thinking" is a significant milestone in the company's development [2]

Core Insights - The company has transformed from a single snack brand to a "global brand management ecosystem platform" over eight years, achieving a procurement signing amount of 252 million yuan and showcasing 60 overseas products at the expo [1][2] - The cumulative procurement amount has exceeded 1.47 billion yuan, with partnerships spanning over 20 countries, significantly contributing to the "Belt and Road" initiative [1] Group 1: Role Transformation - Initially, the company participated as a "buyer" focusing on importing snacks, but now presents itself as a "global brand management ecosystem platform" showcasing five major brands and 150 SKUs, including 60 new overseas products [2] - The shift aims to redefine consumer perception, moving from a focus solely on snacks to offering a comprehensive range of products from everyday snacks to premium beverages [2] Group 2: Value Creation and Health Focus - The company emphasizes a transition from simple trade to deep co-creation, targeting health and emotional value in consumer experiences [3] - Collaborations with brands like Malaysia's Benas Chocolate aim to develop health-oriented products, with projected annual sales of nearly 10 million yuan for new offerings [3] Group 3: Competitive Strategy - The company aims to avoid price wars by focusing on a dual strategy of "health + emotion," establishing a product standard of "five lows and one clean" to enhance health attributes in its offerings [4] - The strategy reflects a commitment to meet consumer demands for health while providing emotional comfort through food [4] Group 4: Future Plans and Market Expansion - The company plans to deepen supply chain collaboration through the "Belt and Road" initiative and expand internationally, having already entered over 18 countries [5] - The community retail brand "Yangchuanji" is set to play a crucial role in connecting with consumers, with a goal of establishing 1,000 stores by 2027 [5] Group 5: Strategic Vision - The company envisions a future where it continues to leverage the expo as a strategic interface to integrate global resources and support domestic consumption upgrades [6]

Core Insights - The eighth China International Import Expo (CIIE) showcases a variety of global high-quality resources, highlighting the strong appeal of the Chinese market and the trend of consumption upgrades [1][19] - The event features innovative products and technologies, particularly in the consumer goods and food sectors, emphasizing the integration of health and quality in consumer choices [15][17] Consumer Goods Sector - The consumer goods exhibition area is noted for its fashionable and interactive displays, featuring advanced sports equipment and creative smart home appliances [3][8] - MULTIPURE introduced a whole-house mineral water system, showcasing its capabilities in providing clean water for various household needs [5] - Mootaa launched two innovative products, including a green natural cleaning series and an eco-friendly packaging solution, receiving recognition for its commitment to sustainability [7][12] Food Products Sector - The food products exhibition area offers a rich array of free tastings and interactive experiences, with a focus on global flavors and health trends [15][17] - The Light Food Group's exhibition features a variety of international delicacies, emphasizing the narrative of quality from farm to table [15] - The company Laiyifen signed strategic procurement agreements worth 250 million RMB with global food giants, marking a record high for the expo [16] Health and Wellness Trends - Health weight management and the silver economy are highlighted as key themes at this year's expo, with products catering to health-conscious consumers [17] - New Zealand's New Zealand Dairy introduced a high-protein milk product, reflecting advancements in nutritional value and supply chain efficiency [18] Long-term Confidence in the Chinese Market - Companies participating in the expo express strong confidence in the Chinese market, citing improved business environments and opportunities for growth [19][20] - ASICS emphasizes the importance of the expo for deepening interactions with Chinese consumers and continuously optimizing products based on user feedback [20] - Karcher highlights its successful participation in previous expos, leading to significant orders and market penetration in various Chinese cities [20][21]

Core Insights - The China International Import Expo (CIIE) is being held from November 5 to 10, showcasing significant international trade opportunities [1] - Laiyifen, a consistent participant, signed strategic procurement agreements totaling 250 million RMB with global food giants, marking a new high for the company at the expo [1][6] - The agreements include partnerships with companies from Malaysia, Italy, Belgium, Japan, and Switzerland, covering key product categories such as chocolate, snacks, and beverages [3] Company Strategy - Laiyifen's president stated that the company has transitioned from a "buyer" to a "global brand management ecosystem platform," emphasizing its commitment to integrating global supply chains [3] - The company aims to leverage its supply chain network across over 20 countries to introduce high-quality products from Belt and Road Initiative countries [3] - Laiyifen is focused on promoting products that embody Chinese culture and enhancing the global presence of Chinese brands [3] Product Offerings - The expo featured Laiyifen's "Yami" brand, showcasing snacks that combine global flavors with health attributes, responding to consumer demand for healthier options [3][4] - The introduction of these health-oriented products aligns with national strategies for consumption upgrades and health management [3] Partnership and Collaboration - Laiyifen's collaboration with global snack giants like Mondelēz and Nestlé aims to enhance user experience through fresh standards and digital operations [4] - The record-breaking 250 million RMB in orders signifies a solidification of Laiyifen's global supply chain and a strategic step towards expanding its import and export capabilities [4][6] Historical Context - Laiyifen has accumulated over 1.47 billion RMB in procurement at previous expos, establishing a strong foundation for ongoing partnerships with global food leaders [6] - The company’s vision includes making global flavors accessible to Chinese consumers while promoting Chinese cuisine internationally [6]

Core Insights - The China International Import Expo (CIIE) serves as a platform for Laiyifen to showcase its transformation from a snack expert to a comprehensive food ecosystem provider, emphasizing its new identity as a "global brand management ecological platform" [1][9] - Laiyifen's participation highlights its strategic shift towards health-oriented snacks, introducing the "Five Low Standards" (low sugar, low fat, low calories, low salt, low GI) and the "Five Fresh Standards" to meet evolving consumer demands for healthier options [3][6] Brand Strategy - Laiyifen has established a collaborative brand matrix featuring five core brands, each targeting different consumer needs: Laiyifen for healthy snacks, Yami for imported foods, Zui Ai for aromatic liquor, Hu Wei for whiskey, and Yang Chan Ji for community retail [1][3] - The brand architecture upgrade aims to achieve precise coverage of various consumer scenarios and foster internal collaboration among brands, creating a symbiotic ecosystem [1][3] Product Innovation - Laiyifen emphasizes clean ingredient sourcing, with products like the enzyme-free dried plums and organic chestnuts featuring minimal ingredients, ensuring consumer trust [5] - The company integrates scientific nutrition into its offerings, such as the "Yitian Yidai" probiotic nut mix, which addresses modern health concerns while enhancing flavor [5] - Laiyifen explores traditional Chinese health concepts through innovative products like red bean and coix seed water, merging cultural heritage with modern convenience [5] Global Expansion - Laiyifen is actively pursuing a dual circulation model of "going out and bringing in," showcasing over 60 export products and nearly 40 imported items at the CIIE, including collaborations with international partners [6][8] - The company aims to create a "global resource hub" by leveraging its supply chain network across more than 20 countries, enhancing its global brand operation capabilities [8][9] Strategic Goals - The CIIE is positioned as a strategic platform for Laiyifen to implement the "dual circulation" strategy, facilitating a two-way channel for global buying and selling [9] - Laiyifen's participation reflects its commitment to high-quality development and cultural exchange, promoting Chinese brands and products on the global stage [9]